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Sunday, December 31, 2006

CHICKLETS 101


RSS FEEDS AND PODCASTING

I recently came across some online information about RSS Feeds and where i can get the best chicklets. I found this in one of the new Podcasting books thats out. After following the instructions I visited the sites where this was posted and found out that some of them didn't perform very well.

My Yahoo, My Google, and a few other chicklets didn't link properly once i got them into my blog template. So I selled out a big 6 bucks to get it done right.... and I went to Feedburner.

I am very happy with this service and I learned something that I never suspected. Out of the 20 odd chicklets they posted I only added a handful as you can see. But the most number of subscribers came from services like ROJO and Bloglines..... I ran a test on my other blogs and I don't think you should second guess any of these smaller news feed readers.

They are all pretty important. On one hand it may look a bit gaudy to have all of them running along side your posts but its better to be safe than sorry. Especially when Feedburner boasts that it can track thousands of subscribers for you. This is a great service when you want to really find out who is reading your posts.

Find out more here:
http://www.feedburner.com

When you get an account you get a graph to tell you what service your subscribers are signing up under. This is helpful to know. There are so many blog search engines, podcast search engines and RSS connections out there now that getting an accurate thumbprint of your traffic is downright crucial. It is going to save you a ton of headaches down the road.
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Ted Cantu owns
WebCrush and works in SEO, Copywriting and showing companies how to reach top search engine rankings.

How to Launch a Career With Your Blog


The following comes from Fast Company Magazine,

Your blog can get you the career of your dreams.

Silicon Valley start-ups and media behemoths aren't the only ones realizing the rewards of the rebounding Web economy. Already, many A-list bloggers have generated significant income from running advertisements on their blogs. Though with an estimated 53.4 million blogs expected to launch by year-end, according to Perseus Development Corporation, it's safe to assume that not everyone is going to get rich from blogging. So what's in it for the up-and-coming blogger, beyond creative self-expression?

Blogging can be transformative -- placing you on a new career path, earning you a book deal, or catapulting you into the field of your dreams. Just ask some of the folks we spoke with.

"My blog has led me to change my life," says Jeff Jarvis, author of the media and news blog,
Buzz Machine. "I left my corporate job to take the consulting gigs, speaking gigs, and writing gigs that have come my way as a result of the reputation I built up through my blog."

Read more about it here.......
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The real question is can this really work? That is, work for you?
Granted, this is very time consuming and it can actually turn into an obsession. But the benefits of working this way you will have a definate shot at getting into your niche market. By talking and communicating interactively with your audience base you can boost your chance of making a new market for yourself.

The ones who have already have discovered the power of this have even quit their day jobs. Many are pursuing things they really love to do such as sell wine full time. Others have written ebooks, sold audio courses on every niche market you can think of.

This year we have estimated roughly 54 Million blogs in existence.
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Ted Cantu owns
WebCrush and works in SEO, Copywriting and showing companies how to reach top search engine rankings.

Thursday, December 28, 2006

Capture More Customers With Audio !

WebCrush - is my latest addition to my company. It is dedicated to helping companies get a higher search engine ranking on their websites. I have been beating out some pretty incredible numbers lately.

I took a subject and beat out 1,890,000 pages and got into the top ten of that niche market. There are so many tools to help propel you into that sort of limelight. You can read more about it here.......

http://www.911copywriters.com/pod_2.html

Using audio is an absolutely fantastic way to gain more market share. The numbers beat out traditional radio broadcasting. In fact, the response rate isn't even close. I was able to pull a couple thousand listeners coast to coast off my recent podcasts. Try doing that with a traditional radio commercial. When you look into the real numbers of what it takes to get a audio commercial off the ground and how to profit from it you'll quickly note that its pricey.

If this doesn't get you excited about online marketing I don't know what will. This can trun into sales. But it gets a little trickier from there.

You can find out where your audience is coming from. You can find out where they access the internet, (universtiy, school, township etc) and this can help you when you want to place some ads. Now you know how to target your approach with more efficiency.

Try this tool to capture your audio.....
Audio Wiz makes Web Audio easy

Here is another resource for Windows users
http://audacity.sourceforge.net/download/windows

The report that we are going to release has some nice tips in there. You will find that by using a combination of technques you can reach that Top Ten spot too.

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Ted Cantu owns WebCrush and works in SEO, Copywriting and showing companies how to reach top search engine rankings.

Tuesday, December 26, 2006

RING IN THE NEW YEAR WITH GO DADDY


YOU GUYS LIKE COMEDY?

I was quoted a 17 thousand dollar hosting fee this morning. I couldn't believe it. Yes it was for the full year but I still couldn't understand the value of paying that much! COULD YOU?

Then after I calmed down a bit I got a email from the folks at Go Daddy. So I read it and was literally blown away with the new hosting plans they have to offer.

Here they are.....

Upgraded! Hosting Plans From $3.99/monthIdeal for most individuals and small business. Featuring up to 200 GB disk space, up to 2,000 GB bandwidth, database(s) and FREE scripts.
See all plans

Virtual Dedicated Server Plans From $29.99/monthConvenience and cost-effective server control. Featuring up to 50 GB disk space, up to 2,000 GB bandwidth, up to 3 dedicated IP addresses, and full admin access. Build your Virtual Dedicated Server

Dedicated Server Plans From $88.99/monthThe ultimate in performance and server control. Featuring an Intel® Celeron® or Pentium® processor, up to 2,000 GB bandwidth, up to 2 X 120 GB disk drivers, up to 2 GB RAM, and full admin access.
Build your Dedicated Server
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You know it is difficult to find fault with a company that is this generous.... yeesh. They even tell you the specs of what you are paying into. I like that.

I told the first guy who quoted me what I was looking to do online with my site and campaign. He said, "Kid, your about to unleash a bull in the china shop... know what I mean?"

Why? Cause I asked for some web analytics and some podcasting?

Be careful out there when you choose your SEO, Podcasting, Web Analytics "experts". Especially now that most of the incredible innovations have been unleashed in the last 6 months.

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Ted Cantu - FASCUBE - 2006

FANTASTIC MARKETING IDEAS FOR $10 EACH !

IS YOUR MARKETING BUDGET TIGHT?

The latest article posted on Entrepreneur Magazine.com (
www.entrepreneur.com) has a great article on how to market yourself cheap. Most of these I already know about..... and maybe you do too. You can see the whole list here.......

Here is the one that made me smile......

"Instead of putting a 39-cent stamp on an envelope, put 39 1-cent stamps on the front of an envelope. One of the principles of direct mail is to stand out to get the attention of the receiver so your mail isn’t thrown away or ignored. Attention, interest, desire and action lead to a successful direct-mail program. And anything you can do to get attention increases the probability of action being taken. Best of all, in this case, you won’t even rack up any additional costs."

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Ted Cantu is the creator of Mobile Cast and http://www.911copywriters.blogspot.com he has handled the marketing for such innovative groups like http://www.WindsorBeauty.com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.

ITS JOE VITALE - (without the big price tag !!)


MERRY CHRISTMAS FRIENDS !!!

Last year Joe Vitale came out with a big Hypnotic Marketing kit that had a hefty price tag. I must also point out that there was a very VERY limited time frame in which you could purchase it. Needless to say that when this thing hit the market they sold out in a matter of hours.


Every once in a while this kit will pop up on Ebay but not very often. Hypnotic Marketing was roughly $600 bucks to own. Now, I will say that it was definately WORTH IT. I have seen copies of it thanks to a caring associate.

But now his formula for writing powerful copy is here in a this handy $20 version !!! Now I admit, I AM A GEEK when it comes to marketing and i follow the likes of Dan Kennedy, Corey Rudl and Joe Vitale very closely. They make this entire marketing game fun and exciting. But what is really great about this book is that it is affordable. When I was getting started I would have been on cloud nine if I could get some answers like the ones printed in this book. I had a chance to thumb through it today and its a winner folks.

I have my own formula for getting to the "YES" and it takes roughly 9 steps. I always said that money was the final step. You have to build trust, believability and show some proof about what you can provide. From there on it is a matter of coming to a reasonable conclusion. But here it is again in a fresh format from millionaire maker Joe Vitale, Mr. Fire himself, giving you his very own power plays.

This was released this month. I would guess most likely this week. I check the marketing books pretty regulary and have never seen this before. This is pure candy -- that is to say, 100% usable marketing material.
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Ted Cantu can be found at
Web Crush Marketing and works out of Walled Lake, MI

MADNESS VS MAXWELL HOUSE


WHAT IS THIS ?

Before I go off the deep end I have a question for you.
Do you know how many board meetings it takes to get a clip like the "maxwell house" spot off the ground?

A Lot.


Thats a lot of late nights, a lot of memos, a lot of meetings and a lot of crappy take out food. Thats a lot of 80 hours weeks and a lot of unnecessary beaucracy. To be trite, its a lot of wasted time.


I don't know if some knucklehead was looking for a promotion or what when they chose to ruin a classic Madness tune. But the song, "Our House" was not about selling coffee. IN fact, it had nothing to do with coffee.

The song, "Our House" was about dreary life in a drab town that celebrated the little things in life in a congested household. It was catchy and it was fun -- end of story. Because Americans didn't have a lot to offer MTV it got a lot of airplay in the early 80's. As Americans started to produce rock videos with over the top budgets we saw a lot less of the UK influence.

But that was years ago.

This song embarrases me for some reason. On its own I can listen to it. I can watch the original video time and time again. But when you put it in a commercial it takes on a very different meaning. There are more in this series where the gang at Maxwell House church it up a bit with some choir singers, (O Lordy). These spots actually do get a bit worse. This one takes place in a firestation.

The reason why I don't think it works well is because this is an english band with a fun post ska beat. The video is classic and the song shouldn't be toyed around with. It belongs in its own category. Imagine hearing a Tom Jones song for a tampon commercial, "She's A Lady" for example. Or what about..... "Satisfaction" by the Rolling Stones for Viagra.

I should shut my mouth now, I'm probably giving execs ideas for their next raise. But this is very interesting AND this is where you should be careful when you create your own marketing message. The people in the neighborhood that lived in this firestation loved this spot. They even wrote in fan mail. I suppose they were excited to see their community put on the map.

But what about the rest of us? I don't feel impulsed enough to run out and get some of this stuff for myself. I don't even drink Maxwell House because I find it to be very weak. This commercial talks directly to the firestation, the employees of its firestation and the neighborhood that it serves but it doesn't communicate to nobody else.
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CANTU - FASCUBE - 2006

MAXWELL HOUSE COMMERCIAL - OUR HOUSE

MADNESS - OUR HOUSE

Monday, December 25, 2006

UK WEB DESIGN MAGAZINES



TALES OF THE ULTRA-GROOVY

It amazes me how month after month WEB DESIGNER magazine from the UK -- takes the lead in online communication.

I was cleaning out my office and moved a stack of these and found something that well.... sort of jumped out at me. I had an issue that dates back to well over a year ago. They were championing the idea of cell phone interactive media. In fact, there were templates included on CD-ROM and step by step instructions on how to do this using conventional tools as well as extentions that you could download.

Now, the cell phone companies in America are stepping up on production requirements ready to meet the challenge. This magazine is ahead of the curve once again.

Its not easy to find but its worth picking up. It costs three times as much as an American publication but its filled with things you can use. Make sure you look for it the next time you are in Barnes and Nobles and Borders. Think of how many bad books there are out there that won't even come close to providing 10% of the good information you will find here......
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http://webdesignermag.co.uk/

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Article written by Ted Cantu, freelance correspondent for
FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.

IMC - INTERNET MARKETING CENTER - TOUR DATES RELEASED


INTERNET WEALTH BUIDLING WORKSHOPS ARE HERE..

Here is a partial list of the new tour thats coming so listen up.

January
20, 21 in 2007
Houston, TX

Atlanta, GA
January 27,28 in 2007

Dallas, TX
January 27,28, in 2007



Here are the dates for Detroit, Michigan:
Ebay Workshop
February 25, 2007

Wealth Building
Detroit, MI
March 10, 11 in 2007

I've had the chance to study with IMC and Derek Gehl and let me tell you these guys are amazing. The Ebay workshop should be pretty good too. I know that when I met Brandon Dupsky in person the experience was pretty intense. This was the guy who pulled 8 million dollars in a year. I learned how he did it and becuase of the time frame he was not able to tell us all the amazing strategies that he put in place.

Make it a point to attend some of these. You may even want to see if you can go to them in different towns. There is so much information, that is, GOOD INFORMATION that you and your company can definately benefit.

** For those of you who are new to the IMC this is Corey Rudl's Group. You can read more about them here....

Internet Marketing Center®
___________________________
Ted Cantu is the creator of
www.911copywriters.com and the www.fascube.blogspot.com network. He resides in Walled Lake Michigan.

Copywriting Essentials

MERRY CHRISTMAS EVERYONE !!

HERE IS A FREE COPYWRITING SESSION JUST FOR YOU.....

I was cleaning out my internet Favorites list and came across this gem by Michel Fortin, the CopyDoctor. This is a really great onscreen video that spells out the basics of Copywriting. He works through a headline process and sets up a sales page. It moves pretty quick so you may want to take some notes.

http://www.thecopydoctor.com/sampler/samplerhigh.html

Check that out its pretty good. The other thing is that he is using Camtasia to capture the visuals of what he is laying out on the screen which is nice.

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Article written by Ted Cantu, freelance correspondent for
FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.

Thursday, December 21, 2006

THERAPY - NOW THAT WAS EASY.


I was reading up on my blogs and RSS feeds and came across some interesting informaton. The Staples chain is famous now with their Easy Button campaign. But along the way this thing actually became a real product that you can buy. Its mostly a novelty gift idea for the office.

But lately its taken on a new theraputic turn. Its also being given to people in the hospital with cancer and other serious illnesses. This is not what it was intended for but that is how its being used. This is interesting to me and a little odd. It has gotten the company some very good press, ( no pun intended).

Now if they can figure out a way for this button to fix web copy. Hmmm?
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Ted Cantu Fascube 2006

Internet Marketing Must Have of 2006


Yes, I know the year is almost over but listen up......

There are so many factors now in online marketing that its easy to flub up here and then and forget a few things. There are a lot of necessary techniques that we forget because we get too busy to notice. Now there is something that really puts the critical steps on the line.

Here are some questions that come up in the sales letter on this site:

#4 - Do you spend months adding meta-tags & keywords to your website but neglect to submit your website to search engines, do paid placement and paid inclusion?

#5 - Do you have a blog but not an RSS feed? Do you have an RSS feed that you haven't submitted to blog directories?

Sound familiar? Yes, I still get questons on what an RSS feed is..... About 15 questions a week to be exact? Do you have yours in syndication yet?

Check out this resource and see for yourself. Its a pretty interesting companion to your own online marketing campaign.

Internet Marketing Matrix - Strategies & Tactics for 2007

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Ted Cantu is the creator of Mobile Cast and
http://www.911copywriters.blogspot.comhe has handled the marketing for such innovative groups like http://www.WindsorBeauty.com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.

Free Advice From Stephen Pierce

Anytime you can get FREE advice from Stephen Pierce you should listen. WHY? Because this guy knows what he's talking about and he's freakin' expensive.

But seriously folks this clip was taken from The World Internet Summit and it also features Direct Marketer Extroadinare Brett McFall.

Brett McFall Blog

Enjoy !

Got A Product? Sell It On EXPO TV


Expo TV is a new video solution to product research, with thousands of consumer-generated reviews and product demonstrations all available in full-motion video. The site features thousands of Videopinion reviews - short, unbiased consumer-generated videos reviewing products that members love or hate. In addition to the Videopinion reviews contributed by our community, the site also provides consumers with informative ‘how to buy’ videos and product demonstration videos contributed by our advertsing partners.

Source - ExpoTelevision
http://expotv.com/

Labeled as the future of shopping, Expo TV lets the viewers rate the products that are being featured. This company was just awarded 6 Million in financing. Its also backed up with Time Warner in an exclusive cable deal. This will allow Expo TV to be transmitted into the homes of 20 Million households. This takes the idea of epinions a little futher by letter customers interact with the brands that are being sold.

Ted Cantu is the creator of Mobile Cast and
http://www.911copywriters.blogspot.comhe has handled the marketing for such innovative groups like http://www.WindsorBeauty.com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.

Wednesday, December 20, 2006

CRAINS DETROIT GOES MOBILE



Its already happening....
http://www.crainsdetroit.com/apps/pbcs.dll/section?category=mobile

There was a small blurb this week on the lower left hand corner of the latest issue of Crains Detroit Magazine. The news is that Crains Detroit is now mobile. The features are a little plain but thats okay - this shows promise.

The articles are smaller but the pages are in the proper XHTML Mobile format. That is worth mentioning. Just the other day I was commenting on this to a blogger and he told me it was a ways off yet and not to worry about it. Well, friends the future is happening as we speak.

Now if you want to really have some fun try loading in the very graphically dense
www.windsorbeauty.com site onto your cell phone. The graphics shrink and the tiny screen tries to accomodate the entire look of the site which is commendable. The other thing you will notice is that it even goes as far as to load up the web video that I embedded. Pretty heavy stuff.

Of course the cell phone market cannot support the javascript language yet but that is coming. There are ways around that of course thanks to a combination of some technology by Nokia and AVI File formatting.

Is your company ready for mobile web surfing?
Your customers will be asking for it.

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Ted Cantu -
www.911copywriters.com - 2006

Tuesday, December 19, 2006

Editable Marketing: Burger King Attacks


Pinch me I think I'm dreaming. I know I read about it in Forbes. I wrote about it on Hardcore Direct Marketing but now I just got a confirmation after seeing the ad on Comedy Central. Burger King is now a X Box Video Game.

And it looks GOOD. That's what scares me. It looks like its worth playing. The deal is that you can buy it for just $3.99 when you order a meal in the drive thru. They put a lot of work into the graphics, here... see for yourself.

Burger King has its own game site:
http://www.bkgamer.com/

The quality is over the top. But my BIG QUESTION IS WHY? I mean the level of professionalism is high end. The pre-loader for the Flash demo made me say... dayum. Then there is the issue of the screen savers and desktop art that you can download. Its all high end stuff.

But this crosses the line of advertising. Now we are getting past the 30 second spot and extending that time limit to ... infinity. In the right hands this commercial can last and last. And with the combination of a X Box 360 and a 20 something this is a pretty tight relationship. This will ensure more sales and return customers.

I know they said they were going to do it. But I was kinda hoping they were kidding. But its official and this is for real folks!!
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Article written by Ted Cantu, freelance correspondent for
FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.

Establish Yourself As An Expert - PRONTO!

Sadly, most of us don't do the basics, "because we don't have the time"......

But listen up to what
http://www.smallbiztrends.com/ has to say on the subject:

"28. Get listed on local authority websites. Many cities will have a large, centrally operated online business directory. A link from a local government site (.gov) will boost your visibility and build your search engine rankings. Often that requires no more effort than doing a GoogleSearch for “(your city) business directory” and emailing the webmaster."

Look up this article for more information on this valuable topic:
Tips for Promoting Your Site — 99 of Them

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Ted Cantu Fascube 2006

Have You Geo-Targeted Yourself Yet?

One of my associates was complaining about his monthly full page ad bills, yellow page ads and we made some interesting discoveries:

1. Out of the five locations he was only listed once in
Yahoo Online Yellow Pages, (1 location)
2. The full page ads helped miscatorgorize his business.
Since the periodical that he advertised in talked mostly
about martini culture this actually hurt his presence online.
Some directories had mistakenly posted his business as a
martini bar! When in actuality it was a clothing business.
This was a costly mistake.

Without taking these necessary precautions his business was not getting the kind of recognition that it deserved. Now that is just the basics of getting your business positioned in your local geo target. Here is the really interesting part.

A lot of businesses neglect doing this simple thing. Yet, this is essential for your online success.
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Article written by Ted Cantu, freelance correspondent for
FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.

TED CANTU SEZ: "I LOVE ADRANTS"


Folks I have a new hero to announce.
Steve Hall of Adrants has the guts to say everything I would like to... if I had the guts !

This blog pokes fun at some of the more outlandish antics that go on in our advertising culture. It is informative and eye opening and worth a look. Even if you are not involved with advertising this can really be a 101 course on how your marketing messages are percieved.

There is a great podcast that goes along with this too and you can find it here....
http://www.hearthis.com/index.php/features/steve_hall_of_adrants/

** If you want my honest opinion you will learn more here in a few hours than you will with many of todays top marketing books. Its insightful, its hilarious and its dead on.
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Ted Cantu - Fascube - 2006

HARD TECH UPDATE: BLOG PLATFORMS

ANYONE RE-THINKING THEIR BLOG?

Check this out. According to the guys at:
http://www.businessblogconsulting.com/
The reason to switch over to WordPress was obvious. Here is what they said.

"Because WordPress is such a popular blogging platform, it’s easy to find developers to work on it. It also certainly doesn’t hurt that WordPress is written in PHP — the most popular programming language on the planet!

WordPress is easily extensible through the use of plugins. Many hundreds of plugins exist already. It’s also pretty easy (if you’re a developer) to write your own plugins. That’s a lot more elegant that directly hacking the WordPress code base.

Maintaining inlinks to former URLs can often be accomplished just by making the “post slugs” (filenames) consistent with the old site then adding a rewrite rule to the .htaccess file that maps to the new URL structure. If that’s not possible, you can always create a comprehensive list of 301 (permanent-style) redirects to add to your .htaccess file.

So I made my case for running WordPress on non-blogs, based primarily on the positive impact on SEO that you’ll get out of doing so. This rounds out the reasons for switching to include compelling reasons beyond just search rankings."

Is that something or what?

THE BREAKDOWN
So of you want to get more out of your site and be seen this is the way to go. You will want to make sure that you are using whatever technology the search engine spiders are using. This makes the most sense so you are talking back and forth with them. Now... I do like Blogger and Beta Blogger because it is owned by Google. So its good to have a fair mix of blogs working with you so you can be seen on the web.

The correct combinations of blog software, RSS Aggregators, Podcasting shows and the right distribution networks are going to ensure your success. There is no "right" formula for doing this. But you definately can get some real search engine attention with just the right amount of "pinging". This new material on using WordPress gives you an edge.

Its worth checking out.
____________________________
Ted Cantu is the creator of
www.911copywriters.com

Monday, December 18, 2006

COPYWRITING UPDATE: The Art Of Writing Like You Talk

Friends,

You can talk about your products in the most conversational tone. Thats why I love copywriting. Its story telling and its frank and honest. In fact, the best part about copywriting is that you do not have to be fussing over what is correct or what is proper.


I have just gotten rid of a nasty sinus infection and I fell behind in quite a few of my appointments. In fact, I even put some of that into my sales letters. While I was laid up in bed I was still creating new products and services. I was planning, reading and thinking of ways to expand my market.

Now to those who already know me this is perfect. But for those who don't it comes off as very low key and honest. Can you imagine being locked away in your sick bed for days on end with nothing to do but plan and scheme with no interuptions? It may sound like a bit of a headache to some but for me it was sheer heaven!

It also gave me a chance to check out some blogs on Wired.... For those who never check out Wired its worth a look.....

http://blog.wired.com/monkeybites/

Yahoo and EMI are partnering up in music these days:
http://blog.wired.com/monkeybites/music/index.html

... and I was able to put these stories into my recent sales letters and share with prospects how they too can become part of this digital revolution. The response has been fantastic. Since everything you create can be tracked you really are in command of your own success.

Remember that copywriting doesn't have to be formal. In fact it should be far from it. Remember you are leading your reader through an experience and its the informal chat that is going to lead them into your offer.

Don't just throw a headline down and a price. Thats about as blunt as sticking a revolver in front of someones face for crikeys sake! Be tactful. Begin with a story. Any story. But better yet, make sure its your story!!

I had a client who missed my sales letters ! IN FACT, he pulled me aside and actually asked me to draft up one and make him a deal. He liked to be sold ! See?

IT WORKS. BE PRODUCTIVE.

But most of all be yourself.
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Ted Cantu is the creator of
www.911copywriters.com and the www.fascube.blogspot.com network. He resides in Walled Lake Michigan.

New Opera Browser -w/ Phishing Protection


Check this out...
http://www.opera.com/download/

The latest Opera browser has a built in safety gizmo included to protect you from phishing scams. The other cool thing about it is that you can use it on your mobile devices such as cell phones and pocket pcs.
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Ted Cantu - Fascube - 2006

Cingular Chooses MYSPACE as Job Number One

This is from bizjournals.com Listen up,
Cingular, MySpace launch new Web service
Monday December 18, 11:06 am ET


"Cingular Wireless LLC is teaming up with the popular Web portal MySpace.com on an exclusive partnership to give their customers access to MySpace content through their cell phones.
The new service is available through MySpace Mobile on Cingular. This will give them the ability to edit their MySpace profiles, view and add friends, post photos and blogs and send and receive MySpace messages."

The add on service is only $2.99 a month - its being touted as a way for cell phone owners to stay in touch with friends and family. This article continues on and is light hearted. But a more interesting issue is that companies will be able to pull in niche markets and create online communities surrounding a product or service.
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Cantu Fascube 2006

911 Copywriters Presents Real SEO


"Internet Marketing Has Been Made Easy - And Here's Why You Should Care....."

Walled Lake, MI - Creator and founder of 911 Copywriters is back with a new take on internet marketing. His latest creation, we offer some pretty interesting features.

Its part SEO, part multimedia, (think podcasts and pod video media), and its 100% trackable. Every element of a campaign is now trackable thanks to a variety of web tools including Web Analytics.

But where this company sets apart from its competition is the penetration of niche markets. The distribution of this new pod media is specifically designed for hand held devices, (IPODS, Blackjacks etc.) and it delivers to a more select target market. This is a new way of distribution known as Narrowcasting.

The company is the latest offering from Ted Cantu, who served 5 major metro markets including Chicago and New York City where he served as Art Director for many top firms, (including work for Oprah, Capital Records, NBC, and more).

This type of programming is great for another reason. Since we are dealing with niche markets the number of online buys are much higher. When dealing with a group like this online it is not uncommon to have a 87% closing rate. Traditional media such as radio and television have a much smaller closing rate. Plus the ads are harder to track.

Cantu is able to tell how long visitors are on the site, where they came from, and what they are looking at. This is vital information as we are able to tweak our campaigns until we get them right. To read more about this company you can log onto:
http://www.911copywriters.com

Cantu Fascube 2006

Sunday, December 17, 2006

Time Magazine - Announces Man of the Year


COMING TO A NEWS STAND NEAR YOU..........

This years, "Man of the Year" award is YOU. Imagine that. With so much user content coming from a variety of all walks of life - Everyones a Star !!

This was inspired by Youtube.com, MySpace, and the multitudes of blogs that are published out there, (last count 55 million and counting). The public at large is responsible for directing the web in how it looks, acts, and the messages that it delivers.

This was just featured recently on CNN. The real cover will have a sheet of mylar on it so it can give off a reflection. The magazine will continue this campaign overseas. Its the most daring one they have done thus far and easily the most challenging.

This puts the topic of SEO and taking responsibility for your own web site material. It is now official that you can litererally create your own destiny online and beyond.

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Ted Cantu writes for the FASCUBE Network - 2006

How Effective Is Your Media?

Click on picture to see it expand..... Check out these numbers. Here is where your audience is hiding out....

TRACKING YOUR ONLINE MARKETING EFFORTS


JUST HOW IMPORTANT IS A MARKETING PLAN?

It is crucial if you want to attract more business. Now take a look at this article from Entrepreneur Magazine. While analyzing a business plan up comes the following....

"Chart to success: We all know that plans are imperfect things. How can you possibly know what's going to happen 12 months or five years from now? Isn't putting together a marketing plan an exercise in futility . . . a waste of time better spent meeting with customers or fine-tuning production? Yes, possibly but only in the narrowest sense. If you don't plan, you're doomed, and an inaccurate plan is far better than no plan at all. To stay with our sea captain analogy, it's better to be 5 or even 10 degrees off your destination port than to have no destination in mind at all. "

Interesting eh?

Tracking real success sounds doable in a broad context. But when it comes to hard nose data this comes up rather short. Thats why I recommend using real Web Analystics to track your progress. This is an excellent way to track sales copy, ( to see if customers are going for your offers or not). This is also a great way to find out what kinds of computers or modems they are using to access your material online.

This also works when you are tracking direct mail campaigns. This lets you see who is coming to your landing page, and checking out click through rates.
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Article written by Ted Cantu, freelance correspondent for
FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.

So What Exactly Are Venture Capitalists Looking At?


SAN FRANCISCO, Dec. 16 — Wanted: investment adviser, the younger the better.

In a nod to the wisdom of youth, many wealthy, highly connected and well-educated technology investors are taking counsel and investment tips from their children, summer interns and twentysomething receptionists.


These venture capital investors say there is good reason to ask young people to help them assess new technology: as the investors themselves are aging, the technology — including social networking Web sites and mobile gadgets — is designed for, used by and sometimes built by people half their age.

“Children are a secret weapon in my arsenal for making investment decisions,” said Heidi Roizen, a managing director at Mobius Venture Capital, a Silicon Valley firm.
Source, New York Times

This is pretty interesting. The youth market is calling the shots on what works online. This is like in the movie BIG where Tom Hanks gets to play with the toys. Based on what the kids like companies can begin to create products that will get used. There is no more guessing when it comes to creativity.

Just how big is the youth market? The results may surprise you.
According to EPM communications the youth market will spend roughly 22 billion per year onilne. Kids age 8-21 currently spend about $22 billion per year online--about 16% of their total spending--according to the Harris Interactive YouthPulse Survey. Teens age 13-17 make between five and six online purchases a year, while those age 18-21 make 15 online purchases annually.

This can affect everything from the kinds of foods kids eat to the entertainment they choose. There is also a lot of room here for licensing characters to promote products.
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Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of
www.911copywriters.com. Cantu is located in Walled Lake, Michigan.

WHATS THE BIG IDEA?

For the last 4 days I have been literally stumped over the disappearance of THE BIG IDEA magazine in Detroit. I have been looking for their web site and it comes up black.

http://www.bigideaweb.com

Anyone know what happened?
I tried to email them too and it bounced back.
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cantu fascube 2006

Saturday, December 16, 2006

INDIA SEO FIRMS: Grabbing The Spotlight



Where Is All The Good SEO In America?

Another week of great innovations. Just this week it was mentioned on www.techcrunch.com that a brand new technology www.facebook is being valued at a phenomenal 8 billion dollars! Now the owners of this new community based software made a statement this week that they were not interested in selling.

There is a buzz among the tech circles that the bubble is here again. In fact, there is a lot of confirmation of this going around. The Wall Street Journal is talking about how retro dot com business plans can be purchased. In fact, they also claim that these far fetched ideas may actually work this time. This is due partly to the maturity of the interactive market.

All of this sounds fantastic. But why is it that so much SEO work is being shipped overseas? The two SEO firms that advertise with the journal are actually farming this work overseas to India.

Why are so many CEO's in America still in the dark about the new wave of internet marekting? What are these companies waiting for?
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Ted Cantu writes for the FASCUBE Network and lives in Walled Lake Michigan. He has mastered five metropolitan markets including Chicago and New York City.

AD TECH - LIVE IN SAN FRANCISCO

ad:tech San Francisco 2006 was a tremendous success. Bringing together brands, agencies and industry participants in an energetic atmosphere provided a successful platform in which to conduct business and discuss current trends.

ad:tech 2007 will build on the success of previous shows and introduce new programs to enrich the attendee experience. We are expanding the Now and Next Technology conference session from a 2-hour Showcase into a 2-day Pavilion on the exhibit hall floor. And, San Francisco will be the new home of the
ad:tech awards. Celebrating this 10th annual event, the ad:tech awards continue to recognize excellence in online promotion and advertising.

ad:tech provides the perfect venue for you to meet your contemporaries and bring your business its next great success. Connect with the industry participants who encompass the true spirit of interactive marketing.

Join us in a jammed-packed, 2-1/2 day event of intellect, innovation and fun.
Please visit our Web site in the near future for complete conference details, keynote speakers and exhibitor listings.
------------------------------
To get more information get it from the source

Another red flag goes up as the tech wave begins. Where the first waves of interactive were for entertainment and medium business applications this new wave is different.

This one is going to be for profit. The lines are being drawn and smart companies are chosing their key players. Online marketing has matured and everything in a campaign can now be tracked including visitor frequency and how long they stay on your site.
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Ted Cantu writes for the FASCUBE, Fashion Culture Beauty Network and works as a freelance art director. He resides in Walled Lake, MI.

Wednesday, December 13, 2006

THE BIG BOOM AFTER THE BUST

This is the one you've been waiting for........

The latest crop of Internet Start Ups have returned to San Francisco. Even going as far as re-inhabiting the vacant old buildings on Second St. that used to originally house them in the Dot Com era.

After reading dreadful accounts of Dot Com employees fleeing the scene, sleeping in 40 dollar flop houses and companies tanking the BOOM is ON. The famous address 625 Second avenue where so many start ups have taken residence. This 135,000 square foot complex is coming back to life with a lot of incredible new offerings.

These companies are centering around online video, online gambling, and original blogging software just to name a few. This new flood of internet businesses are just what many tech professionals were counting on.

Since September, $455 Million dollars have been pumped into fresh new original online enterprises.
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Ted Cantu writes for the FASCUBE Network and can be found at his home site at www.911copywriters.com. He contributes to several sites and start ups in Walled Lake, MI.

Podcast Bible - We Hardly Knew Ye


IMAGINE my surprise last night when I hit the Borders in store kiosk. I had been waiting for the upcoming, "Podcast Bible" which is released this Feb. 2007

Once I was on the kiosk I find out that the book is OUT OF PRINT !!! You have to be somewhat good hearted about this type of blunder. In this information age we are bombarded with offers, deals and one of a kind specials that are just too good to refuse. This is becoming the norm.

But the Podcast Bible... tsk tsk tsk, I've been eagerly awaiting this release for a number of weeks. This is a new field for a lot of businesses and some are hoping that it will simply go away . But the truth is this is a direct link to your audience. Sure, on one hand, waiting around for a book to show you how to do it would be nice. But since a lot of companies lack the resources to do it then it is better to dive in head first.

But this Podcast Bible, (see picture above) is not the same one that is coming out in Feb. 2007. The book is coming out from a consultant from the Internet Marketing Center. Scott Paton, a podcasting pioneer, is a live speaker and active podcaster on the scene. But the name podcasting is so new that it hasn't had time to really catch on yet. Sometimes you go to put in a book search and the results will come back and say.... oh.. you mean.... Oddcasting? Rodcasting? Broadcasting? Don't be surprised to see the book disappear from the internet marketing section altogether.

SYNDICATING YOUR PODCAST - HIDDEN DIRECTORIES
Just because you type in your niche market directories online do not expect to necessarily find them. A lot of Meta Tag information in 80% of most sites out there today are totally inadequate. That is to say -- they are out of date.

Syndicating your RSS link can be equally challenging. But once you have a strong network out there puling in leads for you good things will happen.

More on this later.........
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Ted Cantu writes for the FASCUBE Network and can be found at his home site at www.911copywriters.com. He contributes to several sites and start ups in Walled Lake, MI.

Tuesday, December 12, 2006

Almost Mobile !!


Sunday I hopped out of bed looking forward to the mall opening its doors. I had just caught the tail end of the new commercial for the Blackjack on tv the night before. This commercial claimed that it had everything in one place, Video, Email, Web, all in one handy unit.

Well, almost.

I had gone through Cingular, Verizon, T-Mobile and found that looking up videos on YOUTUBE was truly possible. Except the videos that were featured were clips hand picked from Youtube.com and the phone companies. I couldn't locate my clips I had previously uploaded.

I found them.. but I couldn't play them in their native AVI file formats. The reason why was because the phones didn't support java script. However, other formats seemed to work out quite nicely. With a couple of modifications these clips were playable.

WORKING OUT THE JAVA SCRIPT ISSUE
This is something the cell phone people know about and are working on correcting. The prognosis looks pretty good. They forcasted that things should be all streamlined within 6 months.

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Ted Cantu writes for the FASCUBE network and as a freelance art director. He works on direct marketing and SEO tactics. He can also be found on a podcast on the podomatic network.

Monday, December 04, 2006

The Genius of Forward Thinking

The SES Chicago Convention Begins Today

"A premier event for search engine marketing and optimization, SES Chicago runs through Dec. 7 at the Hilton. Video search optimization, podcast optimization, local search, social search and mobile search are the hot topics. Jason McCabe Calacanis, general manager at Netscape, gives the Dec. 5 keynote. "

Nice to see this take off and get some real attention.

Chicago is a forward thinking town and was leading the multimedia parade in its third reincarnation before the dot com movement. Multimedia houses sprung up all over and had a significant voice in the industry.

This latest round of online marketing is honed to a sharp sword. The intricacies of web analytics, key words, copywriting, key word density and 50 other key elements are essential to getting noticed today.

It will be interesting to see the Midwestern market take center position in January when the new business quarter begins.

Its just days away folks.

The Return Of Seth Godin

I get a subscription to Seth Godins daily Blog... "Seth's Blog". Its riddled with stark cruelty at times.... honest, but a cruel sense of reality. SO I find it relevant and at times hysterical.
Today he had a picture of a sign that read, "UNDER NEW MANAGEMENT"... and here is what he wrote about it....

"Another mystery to ponder.

Why would anyone put a sign like this up on her store?

If I liked your store before, now I'm on notice to be careful--it might not be as good.

If I didn't like your store before, why on earth am I paying attention to your little sign and why should I go out of my way to take another chance?

This is a vivid symbol of the ego-centric nature of most marketing. The sign is about the owner, not about the prospect."

Isn't this the case with most businesses today?


Blogging Platforms - What Should I Use?

I get asked this question a lot and believe it or not I like Blogger. No no no, not because its easier to use. But because Blogger lets Google knows about me first. It is owned by Google so that makes it very convenient for them to find me.

Yes.... I like Blogger... Honest !!

The new features are good too. This new Beta version has some rather cool features on it and it allows others to find me - fairly quickly! And if you play your cards right, (face it, not many of us do) you can really ping yourself to the top of the line in front of your competition. Rather nifty I'd say.

A Word About TypePad
You can set up style sheets in TypePad which is nice. It has a very polished look about it and they seem to update their features a lot. You have to pay to use TypePad because it is integrated into a hosting system.

The nice thing is that when you do host with them monthly you get three Blogs to fiddle around with.
You can read all about TypePad here......

"You don’t need to be a professional designer or spend thousands of dollars to have a great looking blog."

Thats a quote from their web page..... Thousands of dollars for a blog? lol
Dear me I should hope not !!!

===================================================

Article written by
Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.

Wednesday, November 29, 2006

How Big Is Your MYSPACE Economy?

I came across some recent articles recently on the whole MYSPACE fiasco. Its no longer some playground for sexual preditors !!! Its a real, legitimate business tool. In the past couple of weeks theres was a recent push in getting an entire audience generated ONILNE through MYSPACE.

Up until a few weeks ago the mere suggestion of this seemed laughable. If anything, if you were over 21 and prowling around Myspace you were either looked down upon or risked the classification of being labeled as "one of them".

But not FOX Entertainment and movie companies are embracing this technology and a new term is in our midst. MYSPACE ECONOMY. This basically translates to an online popularity contest and how many people out there are really connecting to it?

===================================================

Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.

Tuesday, November 28, 2006

Check Your Meta Tags

Get ready to get the rug ripped under your heels !! In case you haven't heard Google has changed its ranking system and a lot of web site owners are left out in the cold. They are having a hard time keeping relevant. Maybe they have even falling so far down the rankings that they are no longer visible.

Here is what your meta tags should look like:

meta content="Ted Cantu for copywriting, direct response sales letters, online copywriting USA" name="description">
meta content="Ted Cantu,marketing,consulting,business coaching,course on advertising and copywriting,copywriter,copywriting,sales letter copywriter,direct, direct response copywriting manchester,copywriting ,online copywriter,Copywriter, COPYWRITER, online copywriting,web copy,long sales letters,sales copy,web copy, WEB COPY, writing on line,persuasive writing,business letter,writing letters for sales stealth marketing,long sales letter for websites,direct response copywriter USA" name="keywords">
meta content="en-us" equiv="Content-Language">


There needs to be a 4-7 line meta tag set up.

You can right click on my page to get a closer look.....

YouTube Goes Mobile

"Reuters - eWEEK Tue Nov 28, 3:49 AM ET
NEW YORK (Reuters) - Verizon Wireless said on Tuesday it would deliver selected video clips from YouTube to cell phones starting in December in a bid to increase subscriptions to its mobile media service.

YouTube, the leading online video sharing site which was bought by Internet search leader Google Inc. this month, said it hopes to expand beyond computers to phones. It did not reveal the financial terms of the deal."

New York Times - Reuters
==================================================
This is going to be HUGE for those who are looking to do their own commercials,
video clips and promotions.

To see this technology in motion we have uploaded some clips for a beauty client.

The Return Of Google Analytics

Getting on Google Analytics program used to be a major pain. You had to wait to get accepted because the line to get in was incredibly long. Each site was hand picked and evaluated.

Thats all changed now in the recent weeks. The doors are wide open. The best thing about this program is that you do not have to know all the nuts and bolts about how it operates. Thats a relief to some of us who are afraid of all of this rapid growing technology. However, what you may find out about your web site could stun you. So make sure you are sitting when you check for your results. You could be in for quite a shock.

We were surprised to find that on some of our sites 70% of the visitors were new. They were not returning. The numbers then got really interesting.

23% were from AOL
12% were from YouTube.com
Google
Yahoo

Then the other percentages ran so small that it was hardly worth counting.....

MSN
Ask Jeeves
Technorati
Ipodder
etc.

These numbers ARE GROWING. But, like with everything this does take time. Still, I wasn't quite ready for the types of results that came rolling in. But this is the hard reality that everyone will have to face as they shell out more money into their online marketing programs. You need to track your numbers and where your traffic is coming from.

Get ready for a real eye opening.


Link

Saturday, November 25, 2006

Make Way For The New Podcast -- Professionals ??

USA Today had two interesting posts on Friday for the weekend edition. If you looked in the Marketplace Today section you will find some very interesting business ops for investors. One is for Online Marketing, (you can make $12k off each customer per year).... another one reads and offers to teach you how to create your own Online Marketing, RSS, Blogging, Podcasting business for $10,000.

These companies also boast that they created "millions" in sales. This is interesting to me since this is such a young industry, (with most of its innovations just begining less than 8 months ago). If you type in any of these names into Yahoo they barely make a register and this should be deemed as disturbing.

The point is that there are a lot of web sites out there which are marketed quite poorly. These include improper linking strategies and missing meta tag data information. There is plenty of room for growth.

But if you are going to invest that kind of money into a program you need to know the game. The problem with this type of invested is that its profound statements come up "missing" where it counts the most. That is to say -- they do not come up in Online searches.

BUYER BEWARE.

Tuesday, November 21, 2006

YOUTUBE.COM VS COMMERCIAL TELEVISION ADVERTISING

The recent issue of Wired Magazine is talking our language. Finally, for the first time in print the truth has been finally exposed for all to see. Instead of plastering your advertising or marketing message on commercial television or instead of paying for airtime you can put the same message on WWW.YOUTUBE.COM.

This was mentioned to some extent on http://fascube.blogspot.com We recently did some nice video pieces with a hair care line and posted the videos onto YouTube and used their bandwidth. The choice was obvious. Our web site hosting company would not cooperate with our needs and we needed video hosting.

By feeding them through YouTube and looping them in through our web pages we were able to use THEIR bandwidth. This worked out great because now we wouldn’t get charged a large amount per month to use a video service.

There are some requirements. We couldn’t go over 10 minutes and we had to keep the clip down under 100 megs. This isn’t a problem after you render the video down to an AVI file. Although if you render the video clip to an MPEG 4 you will find it to be more adaptable. This will also bring the size WAYYYY down.

This new campaign is going to cost us…. Pennies – literally. Nevermind the expense that it took to cut the video, resize it, transfer it and crop it – the distribution of these pieces is going to be a mere fraction of what commercial television would cost.

Its not even fair.

YET, This is what is happening and it’s the early adapters to this new technology that will win big.

To see an example of this check out this fashion hub…..

Friday, November 10, 2006

BUD TV

The New York Times reported this morning that Brands are making their own shows to get more customers. Last month we mentioned the Burger King Motion Picture and that was pretty outrageous enough. Now Budweiser is getting into the act.

"BUD TV" is going to have several online channels offering different types of programming in order to sell more products. Advertising agencies are lining up for the big contracts.

Small business can actually benefit greatly by copying this strategy. The next time you are thinking about an infomercial think of distributing it through a video server, AKA YouTube.com The other thing you can do is distribute it through your affiliate program.

This is a great way to infiltrate your product into the mass teen market and generate more interest.

Tuesday, November 07, 2006

Enter The Strange World of K7 - If You Dare.....

I recently got new podcast episodes out on the scene and they attracted some ... strange attention. In a routine entry about whats new in the Fashion World and the latest news on the You Tube Phenomenon I somehow angered a great deal of people.

Enough to send hate mail, cursing and all out rage on my K-7 800 number. The messages were bizarre to say the least. But what is strange about it, (as if that wasn't strange enough) was that the profanity wasn't necessarily aimed at me. It appeared that I was somehow caught in the middle of other peoples conversations.

By the way, you can get a free K-7 800 number when you use services like www.podomatic.com.

The messages included a woman crying hysterically about.... something. Another one was an outraged man screaming into the phone incoherantly. And the other messages left were from a couple of good ol boys, who seemed ... lost.

Here is what is strange about it. The direct marketing topics we cover on this blog and in my personal podcasts and sites reflect what is happening in the headlines today. If Forbes, Business 2.0, Google, Wall Street Journal and the business section in the Chicago Tribune.... (gasp) UPSETS YOU.. for some strange reason... then by all means you have the option of not listening or unsubscribing from our RSS feeds.

You cannot stop the power of the internet or deny any of these powerful innovations that are taking place on a rampant progression. It is happening much to quickly.

911Copywriters .. Is dedicated to helping ALL businesses against sloth-like business tactics -- corporate waste --- and misuse of funds and technology.

If thats offensive -- then we are going to keep on OFFENDING.

Take My Web Site PLEASE !!!

The recent wave of web sites got it right. Sharing your content is THE WAY TO GO. Why just live on one web site when you can live on .... 50 others?

The Recent Borat Phenom.... has it right. They are using My Space to help promote the movie. This is being used and shared by the fans. Just like an earlier entry I mentioned Pop Secret Mountain. The fans are sharing the content while adding the cut and paste code into their own web sites.

This is a great way to let people promote your marketing message. More companies can learn from these examples. This is another way to improve search engine rankings, stay relevant in Google and make the most out of your online marketing.

Besides Google loves getting new content !!!

What The "*&^%$" Is Podcasting?

Last week I was out looking for some good microphones to continue my weekly podcasting shows. I went to Best Buy of all places thinking they would be up on some of this stuff. The staff there was not only "out of it" but the service was pretty rank as well.

I got another cold reception from the owner of a Mail Boxes Etc. It appeared the web site they used was "more than adequate" even though critical material was missing from his site including Meta Data.. Keywords and Hyperlinks... and.. no visible linking strategy.

Podcasting... as well as blogging and RSS feeds are THE FUTURE. This is as about as good as its going to get for quite sime time. They have done phenomenal things for my traffic ranking and my clients that up until a few months ago were unheard of.

Commercial Radio in my opinion is the worst waste of money out there when you compare it with these new emerging technologies.

Here is a great source for podcast equipment for the faithful.

And here is another good source with some stats on it as well.


Sunday, October 15, 2006

Get On It

Tell the world about your latest podcast with our podcast ping service.

This is a great service for podcasts so you shouldn't overlook it. Make it a point to get on as many podcast search engines as you can.

Another great resource from your friends at:
http://www.911copywriters.com

911Copywriters Podcast - Episode 2 - Out Now

911's podcast

Give it a listen!

The Money Machine: Online Marketing Cheat Sheet




Enjoy! -- 911 Copywriters

EPISODE 2 IS OUT NOW..... CHECK IT OUT....
Secrets of Online Marketing is now exposed......

Launch Of New 911 Copywriters Podcast

The all new direct marketing podcast is now activated to serve you. The show is loaded with incredible tips on how to rewrite your own chapter in Internet history ~!!

911's podcast

Give it a listen!



Enjoy! -- 911 Copywriters


Take note that we are offering some special offers in these episodes. We are also sharing our secrets on how you can best market your services.

Saturday, October 14, 2006

Your Online Driving Force

THE POWER OF COMMUNITY
As I write this venture capital companies are funding off shore ventures in China and India. There is a dwindling interest in getting behind new companies and upstarts in America. The face of Direct Marketing is changing dramatically as we know it.

Marketing is being re-invented. The communication process between vendor and customer is in a state of overhaul. The core process of how the relationship works is still intact and goes along with textbook definition. But the ways that relationship can flourish are being challenged.

It is getting so precise now where we, (as marketers) can create our own financial realities. It is no longer a crap shoot. We can also eliminate a lot of the steps and the waiting period factors when it comes to making a sale.

It makes the efforts of top marketing legends Dan Kennedy and Jeff Paul seem a little tired. A marketing guy can now topple the search engines in a matter of hours and create sales within 24 hours of making those changes. Instead of printing an ad for lead generation and waiting for those people to contact us and then leaving a message on an 800 number or being directed to a web site….. we can contact them online.

We just have to find out where they are hiding…..

ONLINE COMMUNITIES ARE KEY

My Space is kooky and at times very ugly to look at can offer some incredible tools. It is outrageously popular lately. The other thing is that tapping into online communities like this and inviting them to come into your site is nice. Spam doesn’t stand a chance next to a warm invitiation like this.

Creating your own online community is possible. When you use a service like Podomatic you will create a subscription list. People will tap into your podcast and become a fan. In a typical week I can generate 156 new listeners and subscribers.

The key is to keep on inviting them to new things, new shows, new online messages, new web site updates and so on. You want to keep on inviting them to new happenings. Sales will follow as long as you continue this buying process.

AREN’T SEARCH ENGNIE RANKINGS MORE IMPORTANT?.........

Search engine rankings are important of course. But it isn’t until you start building online communities and relating to them on a 1-1 basis that things start to happen. Marketing maven Joe Vitale talks about how people like to feel special and important. You can do that with customized emails, and database capture and using that information for sales.

Align your site with those who are in your market. You can partner with sites that have a Google ranking of 8 or higher. The Google ranking system goes from 0 – 10, (10’s are rare) and you can benefit from getting inbound links from them.

=============================================================

Ted Cantu is the creator of Mobile Cast and
www.911Copywriters.com he has handled the marketing for such innovative groups like www.WindsorBeauty,com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.

WTF Is Pop Secret Mountain?

The Big Idea Magazine recently had a minor write up on a strange new sensation. The article clamed that http://www.popsecretmountain.com was created from fan generated content. This is somewhat hard to believe because of the high quality of this site.

Don’t get me wrong, this site will strike the newcomer as somewhat odd. But the quality of the mini films on this site are done by a talented eye and handled with fine craftsmanship. The artists who put these together obviously know a lot about video compression, frame rate, lighting and special effects. In short, they are miniature commercials with a cult film like appeal.

The hero is, Kaptain Kat, who has a way of growing on you. I hate to admit it but I found myself going back to re-experience this curious site. Pop Secret of course is the crunchy microwave popcorn snack. Up to this point I never realized they had a cat in a pirate costume for a mascot and found this connection somewhat puzzling.

What this site does though is interesting. It has artwork and cut and paste code for myspace users. It wants you to help it grow virally. That is the one smart thing this site does. The rest of it is somewhat entertaining with its Monty Python type animation.

It’s “user content” however must be staged. You will notice that the video clips on this site are not pumped in through YouTube.com like most viral campaigns. These clips are being pulled in through the server that this site is hosted on.

The other thing to take note of is that even though the animation is television quality they have never aired on broadcast. This all goes back to the narrowcast ideology once again. This is smart because it is saving a fortune of money when it comes to building a brand.

This is cult branding at a root level. And as much as I hate to admit – it’s quite brilliant for what it is doing on this subtle level.

More start ups and new brands can learn from what it is trying to convey. This site delivers too in its quality. I doubt very much that it is fan generated.

This type of thinking can refine a brand and encourage sales.

It’s cutting out a lot of middlemen. This avoids union costs, studio time, broadcast fee’s, airtime space, and wasteful advertising dollars.

Films of this quality can be cut on Adobe Premiere, and compressed into a MOV file.

Getting any ideas?

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Ted Cantu is the creator of Mobile Cast and
www.911Copywriters.com he has handled the marketing for such innovative groups like www.WindsorBeauty,com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.

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