Tuesday, July 28, 2009

Web 2.0 PR: What If You Are On The RIP OFF REPORT?

There's always two sides to every story.

But sometimes a belligerent company can slander you all over the web. I have seen TV journalists do this as well as PR companies. There is usually very little you can do about this catastrophic event. You just have to sit back and be a victim. That was the way it was normally handled .... until recently.

If you find yourself on the RIP OFF REPORT or worse.... you can get those ugly, nasty headlines and articles blasted off the front pages of Google with Web 2.0 PR. It is a little known fact that good Web PR can actually make most of those problems a non issue. You can count on press releases going viral in most cases. Over time your negative press on the web will start to disappear.

It takes time to do this because each industry is different. You will have to also keep in mind that if your company is getting trashed in a forum this can take longer to erase... especially if there are a lot of posts on it.

Ted Cantu posted this in July 2009

Monday, July 27, 2009

Introduction to the Google Ad Auction VS Viral Video

Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on

Viral Video

Is this real? Which one is more real to you? Is anything real anymore?

Posted by Ted Cantu, (he is real folks) and is in Detroit, the city of Wonders

Saturday, July 25, 2009

Low Cost Viral Advertising For Retail, Restaurants and Bars

Here is the preview for THE BUZZ ACADEMY. This is a great avenue for businesses to promote themselves online without the high cost of full page ads, billbaords, radio spots and television commercials.

Imagine getting your business out there in every corner on the web. This is without the expensive charges that are usually associated with this.

Ted Cantu and Crew put standard advertising to shame....
* Zero Pay Per Click
* No Airtime Fees
* No Expensive Full Page Ad Rates

Get more information at

Friday, July 24, 2009

Web 2.0 PR - The Power Of The Press

Its amazing.

You know two years ago when I started doing online promotions nobody knew what I was talking about. But now, the world is listening to the things that I say. USA TODAY just ran a press release on me and one of my clients -- Anna Russo.

Anna is a NLP specialist out of Metro Detroit. She is an author, speaker and works with high profile athletes and CEO's -- she is famous. Now, she is more famous than usual thanks to the magic of Web 2.0 PR. In the grand scheme of things we got the world in the palm of our hands.

And let me tell you why....

A few months back The Ann Arbor News called it quits. This popular Michigan newspaper had been a college town staple for decades. Now in this modern age of iphones, ipods and hand held computers this A2 classic has called it a day. This paper is supposed to live online. And for now, that is exactly what it intends to do.,+Geography/Towns,+Cities,+Counties/Ann+Arbor/0eFN0dtefheLL/1

Now, I am creating news that lives in some high profile areas. Best of all --- it is creating quite a stir in a short amount of time. This is key because now we have credibility as well as links pointing back to us which enhances our SEO, (search engine optimization).

This is a lot of control for companies in Michigan. Now they can gain attention from the press and get more exposure than they ever could in a printed format.

Posted by Ted Cantu on July 23, 2009 at 10:22 PM

Monday, July 20, 2009

Put Your Retail Store on Google


This podcast shows you how to get your video online with RETAIL CONNECT. Ted Cantu puts your business on the search engines and showcases your store in front of the right buyers. Now you can collect email addresses and really get great return business.

Get your videos online and then watch them grow virally on the web. This is a fantastic program that really works..... Best of all, your customers will find YOU.

Beat Up Search Engines - Whenever You Want

Now you can beat up search engines - even Google - any time you wish! New strategies from Ted Cantu and I Cantu Media LTD gets the game straight. Get ready to see some phenomenal results.

Brand new program - BUZZ ACADEMY - gets rolled out for corporations. This will put your company on the top of the search engines and reach the right people.

Sunday, July 19, 2009

The Buzz Academy - Building Web 2.0 Marketing

Detroit, MI - I read something the other day I couldn't believe.
The warning that came out from a trade journal......

Here is what it said....

It warned all companies that if they were planning on staying in the market then they should embrace Web 2.0. It said that this should be the main primary focus.... for buzz building.

Buzz building -- as they said revolved around building online presence through social interaction, viral marketing, blogs, web sites, wikis and PR Web 2.0.

They also mentioned that if companies choose not to engage in this kind of activity could lead to hazzardous results. Companies could collapse.

It said.... that they could count on it.

Posted by Ted Cantu on July 20, 2009 at 1:13 AM

Tuesday, July 14, 2009

Cantu Says: Get Customers - Don't Fret Over Quality


I like Rosagraf.Com, not just because I worked tirelessly over their website, but because they really get it. This company understands you need to build links online. You need to BUILD A LOT OF LINKS ONLINE.

They understand the "promotional video" and all of its quirky personality traits. They know it doesn't have to be a Hollywood production by any means. The whole idea of Web 2.0 marketing is to just get your products and services in front of the right people.

There are articles now on how to make HOMELY videos. The more homeade something looks the higher your credibility. It is the lackluster looks that really hook people in. That is why whenever I create something for the web I don't sweat over quality. I just want to get my products and services in front of the right prospects.

Im not the only one saying this anymore. In fact, I just read this in a popular HD Video magazine. Think it over.

Posted on Ted Cantu on July 13, 2009 at 11:48 PM

Saturday, July 11, 2009

Rebel Marketing Revisited


It is possible to be great and have total control over your business. It is also possible to create positive media for yourself that goes outside the boundaries of radio, television and print. Web 2.0 enables you to do just that.

That is total freedom.

I got this email last week and it informed me that I need to embrace my fellow business associates now more than ever. This was important I was told because of the state of the economy. This made no sense to me. The people that this gurus wanted me to embrace were absolutely clueless when it came to business.

In times of great economic crisis you're role is not to embrace weak people. Your goal should be to getand retain customers! That should be your focus. That should be your ONLY focus.

Save yourself.

In 1976, punk rock exploded in the UK and in NYC. This phenomenon later took off in LA. It changed music forever. It set a clear message to the music industry that anybody could be in a band. It took a lot of power away from this industry and really changed the face of pop culture and how we saw ourselves. It created generation gaps.

That same type of mentality exists today with digital video. Now you don't have to get permission to create media and content to build up your business. You can do this yourself. You can create your own brand and cultivate your own interest groups.

HD Cameras are the new weapons of social change. They are the new moltov cocktails. They are the brassy new electric guitars that will literally pulverize the social climate. This is a time when real revolutions are made let alone fortunes.

It is also a time when great enemies are made.

It's a time of political unrest.

Reviewing Dan Kennedy and the Hype of Ali Brown
Over the recent months I have had a love/hate experience with the Dan Kennedy Group. I was loved and embraced by my local chapters and instantly hated and discredited the day I decided to split and stop forking over money, (I was actually handing well over $400 a month).

I wouldn't say that the Dan Kennedy GKIC group was a cult - that would be giving them too much credit for their status. But I will say that Scientologists also discredit departed members the second they turn their backs on them. You know well that a lot of polygymists do this to their members too. I don't have to spell out what this all means but you get a rough sketch of what I am saying.

Now, I am a hated public figure because I show individuals how to stand up and protect their businesses. I show people how to snub their noses up at paying for full page ads, how to ignore Yellow Pages and as a result have had cuss out phone calls from local Detroit radio stations, (they targeted my 800 numbers in 2007).

Yet, even though I have many enemies - I have cultivated 12,000 links on Google.
That is amazing.

When you compare me to Kennedy GKIC servant, Ali Brown there is no comparison. Brown only has two links according to Alexa. And her programs are far more expensive than mine. Her highest coaching program is 100k a year which I find very hard to fathom.

I'm the real deal. I am about as real as it gets.

In comparison, there is no comparison.

An associate of mine met up with me recently in Chicago at a Landmark Education event. I happened to be in Chicago but had no interest in partaking in Landmark because I was there for my own personal reasons. A simple search on Google led to the search phrase -- CULT.

I interviewed my associate on what he was covering during this weekend and I got a robotic answer. It sounded canned. That wasn't good enough for me. I had to drag it out of him. Basically, he told me that what he was learning at this event was basic human communication skills. It was expensive.

At no time did this group ever cover how to build a decent online campaign. I can't say for sure what Ali Brown teaches. But from what I could gather I know that she was relying heavily on business building skills. It wasn't technical in nature. As for Dan Kennedy, (the Millionaire Maker) he is somewhat of a technophobe. He really despises online marketing.

Online Marketing Is Not Only Rebellious - It Is Necessary
When you get slammed by competitors or by traditional media it is important to stand up for yourself. Would you let someone spray paint ethnic slurs and rants all over your place of business or on your home? I don't know about you but I have a serious personality disorder when it comes to that sort of communication. I shove back.

I've always shoved back. I've taken on guys three times my size and gotten my ass beat but I always push back when you look at my long history.

Sometimes, I win - even if the guy is three times my size.

So when traditional media, competitors, and jealous - hate filled hacks slam you online you owe it to yourself to protect whats rightfully yours. You fight back online with sheer firepower.

It is no secret, I can absolutely criple someone online. I do not stand up for bullying, personal slander and slurs. And when thats not enough - I haul out my lawyers.

As this country slowly unravels you are going to see the real personalities of people come out. I predict that things will get ugly in the days to come.

And you have to be ready.

If you want to fight back and get media on the web with Web.2.0, press releases or web video contact the author, Ted Cantu in his Farmington Hills, Michigan studio to schedule some serious strategy time. Posted on July 12, 2009, at 9:38 PM

HD Video is The New Punk


What do you do when you get slammed in the media? What happens when you get hack reporters or an irrate blogger who slams your reputation and credibility on his network or websites?

You fight back of course.

In fact, you have just as much leverage, and power -- as they do. This was never the case in the 1970's. You had to deal with the media and play by their rules and pray for love of some sort.

Its alright if nobody loves you in 2009. The only thing that really matters is that you have a group of people who will stay loyal to you. They are the ones who will be paying your bills in the days to come. That is the kind of world you are living in these days. That is your public.

The fact that you can level the playing field is incredible. When someone pushes you - you can push back. This has become acceptable.

You do not need permission for anything.

This is the case for HD video and web commercials. It is the new Punk. Just like the ultra violent rock movement of the mid 70's - Web 2.0 is the new punk rock in a sense. It is a homeade, public controlled power force that rocks the social structure of PR.

To be continued

Posted by Ted Cantu, Rebel Marketer 2.0, in Detroit, on July 11, 2009

Thursday, July 09, 2009

Web 2.0 PR Can Save Your Life !!

Think its possible to save the life of your business with something as simple, (oooh and yet so complex) Web 2.0 PR? WELL IT IS !! Check out the power of controlling press releases and how it can transform your business into another stratosphere. It is truly remarkable.

Ted Cantu is back with another podcast that explains the unique power of PR Web 2.0.

Posted on July 8, 2009 at 8:28 PM

Wednesday, July 08, 2009

Ted Cantu on Doing Business In Michigan

When I meet with people I do not accept the following “offers”.

1. I will not buy property from you.
2. I will not “sign up” under your MLM or MLM ventures
3. Absolutely no pornography
4. I will not join your church
5. Do not ask me for a money loan
6. I do not create companies for people I meet off the street and work for a “commission”
7. I am not looking for partnerships
8. I will not consider leasing commercial space from you
9. I am not looking to hawk your products
10. I will not join, distribute, or promote your non profit
11. No barters
12. No trades
13. No Amway, Send out Cards, Vitamin drinks etc.
14. I will not endorse your political party or charity

As you can see I am not your "Typical" Michigan businessman. I never claimed to be. But I do not succomb to the alphabetical stereotypical Midwest list of ordinary practices.

As I have claimed before. I was born in Michigan but I was not raised here. This just goes out for the record and to keep the record straight.

Posted by Ted Cantu, (raised in the East Coast) on July 8, 2009 at 5:19 PM GOD SAVE DETROIT

Frank Bluestein - A Glorious Return

Okay, we are a little partial to Frank Bluestein - especially in these troubling "economic times" but you need to look him up at: . He provides a phenomenal return to your investment dollar. This site just flat out rocks.

Check out these great resource links

Another great Frank Bluestein resource -

We will be reporting updates as we receive them.

Posted by Ted Cantu, on July 8, 2009 at 2:07 PM. You can find him on

Sunday, July 05, 2009

Multiple Listings R Us

Check this out:

Don't submit your URL address multiple times during the day. Also don't submit hundreds of URLs from the same website. A much better technique is to create a site map with all your links on one page. Link to the site map from your home page so that the search engine spider can find all your pages easily.

Getting Multiple Listing on the Same Search Engine
There is an easy way to get multiple listings with the same search engines. The trick to this is to change the title of your page every month or so. This tricks the search engine robots into thinking that it is a whole new page. I have also seen sites that leave out the www when submitting their site.


After all the crap I had to endure over my discovery of "Multiple Google Listings On The Same Page" I must say I found this post sort of a relief. Someone else is playing the "Cantu" game over here.... but the advice they give you here is pretty bad.

  • Are people, (outside of India) really submitting single URL pages to search engines these days? This is somewhat of a waste of time. My bets for getting listed multiple times really center around the following criteria:

  • Web Video
  • Podcasting Posts
  • PR - Press Releases

My book, "The 30 Day Business Makeover" has outlined that there are 9 families of search engines including, video, podcasting, articles, press releases, hubs, social bookmarking and so on. It is important for you to have media posted on all of these areas.

In either case - no matter what you believe - the truth is slipping out on the web after all this time. Pretty fascinating isn't it?

** Posted by Ted Cantu on July 5, 2009 at 4:18 PM - Cantu can be found in Farmington Hills, MI or Chicago and even sometimes, New York City..... Honest.

Saturday, July 04, 2009

Team Bluestein To Release The Facts Regarding Website

Local Detroit PR Firm Clears Phony Allegations Concerning Frank Bluestein

Detroit, MI – Small time web forum site,, which is based out of Chicago has boldly stated inaccurate claims aimed at Metro Detroit businessman Frank Bluestein. The claims stated inaccurate information regarding Mr. Bluestein and even included threats of bodily violence, (ex: stemming from last month.

Detroit PR Rep Ted Cantu, i-Cantu Media LTD, was hired in to straighten out the matter along with attorney Joseph Dadich, (Dadich Law). The disturbing note included a death threat aimed at Mr. Bluestein. The owner of Boggleheads could not be reached for comment despite many attempts to reach him. When attorney Joe Dadich finally did get through to the sites owner he adjusted the life threatening post slightly but refused to take the post down entirely.

The site is run by Chicago based, Alex Frakt, and can be contacted at There you can find his contact information including email address and phone number.

“Its unfortunate that blogs, and forum owners take on the stance of irresponsible journalists. Not only do these types go out of their way to discredit someone but they also feel the urge to enforce death threats and other unpleasant proceedings. We are in the process right now of taking immediate and direct action against Mr. Frakt. Due to the sensitive nature of this matter I cannot go into the exact course of action. That will be left up to our legal team.”

We are also working directly with Google who is protecting the shadowy, “Ron” who is in cohoots with and has made other derogatory comments on blogs owned by Google. By law and through cooperation with law enforcement they are required to hand over personal and discreet information especially when death threats are concerned.

As a result, Cantu and Dadich will be releasing a special report regarding cyber bullying and the legal guidelines that you have as a customer and participant on the World Wide Web. The report is also going to outline the considerable amount of risk that a perpetrator puts himself in when delivering death threats, inaccurate information regarding trials in process.

At the time of this writing Alex Frakt and his cohort “Ron” were not available for comment.

The report comes out July 8,2009
Ted Cantu can be reached at 1.888.305.2532 for more information.


Frank Bluestein on Being Frank

You can always count on Frank Bluestein
to give you straight forward, "No Bull" - Frank advice - especially when it comes to picking out good stocks for a solid return on your investment.

Check out the conversation - recorded live on site.

Posted by Ted Cantu on July 4th, 2009 at 3:42 PM

From the Desk of Frank Bluestein.....

Ever consider trading from home? Frank Bluestein is back with and is your guide to picking out top stocks. Always in the know, Frank delivers high end - rock bottom quality stock tip advice that you can count on.

Check out the daily podcasts.... and the following resources...

Stock trade with us on NING

Posted by Ted Cantu on July 4th, 2009 at 3:39 PM

Frank Bluestein - A Closer Look

Imagine a stock pick web site that delivers not one but TWO podcasts daily. Now this is something that they do not have to do. But this is one site that delivers quality to its subscribers.

There are always stock picks that will give you a great return on your investment. They tell you how to play the market. This site has a strong following. if you are looking at playing the market you should get the podcasts.

Freedom Road Trading follows the auto industry and the banks. This gives you a great position to play in. Now you need a reliable source that will show you how to bet the market up or down in these turbulent economic conditions.

Thats what this site is designed to do.

Frank Bluestein is behind and is featured on the daily podcasts. He brings real world experience.

Posted by Ted Cantu on July 4, 2009 at 3:34 PM

Frank Bluestein - A Real American

Frank Bluestein has brought you much over the recent years. But nothing has been more incredible than his insightful, "dead on" stock pick site...

Here is a great resource that will connect you to picking out great stocks. In this tricky market you need a guide that can show you how to play it up or down. This is an excellent resource for the novice and the seasoned trader.

Posted by Ted Cantu on July 4th, 2009 at 3:28 PM

Clueless About Online Marketing?

Everything You Wanted To Ask About Website Marketing But Was Just Too 'Gosh Darned' Embarrased.....

Face it, you are flabergasted with the world of online marketing. Not everything you try is going to work. In fact, every market I have found myself in has twisted and turned in different ways.

That not only makes the experience confusing it makes it pretty frustrating to boot. Advertising your business online is not easy. In fact, until I figured out the entire thing I found the experience very humbling.
As you know I spent uncountable hours until I got a good handle on this. I was on the radio, read over 800 books, figured out how to write compelling sales copy and even wrote a book in the last recent years. That is why I am so excited about this new project.
I am going to turn over my knowledge to all of you out there, FREE OF CHARGE. Those who know me personally know how I hate talking on the phone, (yes yes it is a necessary evil). This open format allows all of my friends out there in business to ask me detailed questions about how to promote themselves online.

When it comes to online internet marketing and web 2.0 you need to come to this site.
This is the invention of Ted Cantu, the author of, "The 30 Day Total Business Makeover". It is presented in a simple format that encourages participation and questions of all sizes, complexities and magnitude. The idea is to flourish innovative talk and help business owners out there express their concerns and frustrations... free of charge.
Give it a try. I promise not to let you down.
For more information or if you need to consult with me on the phone you can leave us a number at the studio at 1.888.305.2532

Ted Cantu posted this at 2am July 4, 2009.

Friday, July 03, 2009


Frank Bluestein Returns With Ted Cantu and Media Based Website

July 3, 2009 – Detroit, Michigan – HotMetroFinds.Com has launched with much anticipated response. The website is a part of iCantu Media LTD which is based out of Chicago. Ted Cantu who owns the company is creating a “living breathing web site” that includes some incredible web video commercials to be spread across the Internet. He has teamed up with Michigan based business developer Frank Bluestein, a retired financial advisor who ran a stock portfolio in excess of 100 million dollars.

Bluestein brings a unique perspective to the table when it comes to online promotion. He has run a very popular web site relating to stock tip picks, This web site has brought in novices to seasoned professionals and have delivered great value over the past two years. Now Frank Bluestein will oversee the production and promotion of Cantu’s latest project, Chicago based,

The idea to create the web site came with the recent collapse of several Michigan based newspapers. After a recent trip to the Windy City Cantu has this to say, “I noticed that the printed realm of advertising continued to shrink over time. I decided to create an open architecture web site that allowed users to rely primarily on the web browser for their search capacity. The end user didn’t really need to even know our web address to find what they needed. They simply needed to plug in a few keywords into their browser and our sites would pop up on the search engines.”

Metro Detroit and Chicago based businesses can get their company listed through iCantu Media through their choice of categories including restaurants, real estate, rentals, and retail. The listing fees are promised to be significantly cheaper than traditional advertising including television, radio and print.

The site has done a quiet launch over the 4th of July weekend, 2009.For additional information regarding Frank Bluestein and Ted Cantu you can contact them at 248.631.9211. You can also visit their website at

Get Into Real Online Marketing Action