Monday, July 30, 2007

Free Video Profiles - For Michigan Businesses

"OKAY MICHIGAN - Listen Up!! Here Is
Your Chance To Grab A Bit of Fame!"

Cantu and the SEO Search Quest group are on a mission. We are looking for interesting and eclectic Detroit area businesses to include in our video profile web site. The kicker here is that the pages that we create are going to be optimized to bring plenty of attention to all of those who participate with us.

The pages we create will also have links joining our video profile web pages to participant web sites. This means that anyone who partners with us will have higher search engine rankings as a result. Here is the first video clip promoting this unique and unusual service.....

All video clips can be traced to IPOD and IPHONE media.

posted this on July 30, 2007 at 8:24 PM

Sunday, July 29, 2007

SEO - Seize The Market

The last few weeks have been interesting on the SEO front. There are too many companies out there who just, "Don't Get It". Just last week I delivered a program to a company and watched the face of the decision maker contort from dismay to total mental abandon.

The fear here was the prospect of a new Google algorithm. This is actually a valid reason for not wanting to commit to a search engine optimizaton program.

But what he socked me with next was actually eye popping. He wanted to put more dough into Yellow Page advertisements because he claimed at least it would get into more peoples hands.

Our yellow book was delivered during a rain storm. It sat in a plastic bag, unopened, for days on end until just a week ago. From there it was shuffled off into a corner to dry off. It was allowed a home out of sheer sympathy. There it sits waiting to be used.

Maybe one day I will use it if I have time.

My schedule lately has been one that demands instant gratification. If I need something then I need it right away. I cannot wait to get my answer. If I need a map, or directions, or a phone number of a service provider in my area for XYZ I never reach for the Yellow Book.

Either does a lot of our younger generation.

Generation X has limited means in this changing economy and they rarely do things in a predictable fashion. But Generation Y, (the youth generation that came after) has more buying power, are a lot more demanding and carry a more cynical attitude about the world around them. Not only are they a little more edgy but they are impatient. They demand answers at the touch of a button and grew up with Nintendo. Electronic gadgets and Google are all in a days effort for these kids. Chances are they are not going to go digging very deep to find your company in a Yellow Page ad. Forget about that 10% coupon and the hassle of getting a pair of scissors to cut it out. They would rather buy something online.

How do you get around 40 competitors in your field? It is going to be hard to do it with the kind of web sites most franchises have. A lot of franchises operate out of one web site. To find the location for a franchise you have to pull down a java menu. From there you need to get the city you want to do business in and get their web page.

Its amazing to me that many franchise owners, (many of which pay $156,000 or more to be in the franchise) consider this type of set up a "web site".

So doing something intelligent like having a separate web site with a different IP address does not often come up as a solution. This is what is going to set you apart with all your competitors. Take in for consideration that most web sites are not even positioned for Search engine optimization. Most sites come up blank and get a zero percent rating.

You need to have the right guts in your web site to make this happen.

Take this simple test and find out how significant you are on the web.

Meta Tag Analyzer tool

** How will you seize the market?

Posted by Ted Cantu, on July 29, 2007 at 8:14 PM

Thursday, July 19, 2007


For the last few months I have been muttering about the IPHONE and its amazing possibilities to market. I felt so strong in my convictions that I invested into two soundstages for video work. I eagerly awaited its
coming and now its finally here....

But its nice to see someone else babble about this phenom too! In a recent posting on the DM News Blog there is a nice article there about the IPHONE.

This article goes ONE STEP FURTHER and talks about how companies will have to REDESIGN their sites so they are web phone compatible. Pretty slick eh?

Here... Check it out for yourself.....

Pretty soon companies are going to have to redesign their Web sites to make sure that they are cell phone-friendly and so that everything on the page looks just right on a small screen.
The fact that the phone has the ability to display high-quality video will also attract marketers, as they can market via mobile video ads. A GREAT OPPORTUNITY, considering people tend to respond more to things that they can visualize.

Verizon and Qualcomm also announced a plan to stream live TV to cell phones. This will also push marketers to mobile video ads.

The marketing landscape is changing right under our noses. It is important to understand the changes and to be able to foresee the future. If you can’t, read the news, see what execs and industry followers say.

For the past year or so, I have been writing stories with comments from executives on the potential of mobile marketing. Well the time is here. The iPhone will change everything.

Source: DM News - Click here....

Cantu posted this on July 19, 2007 at 4:44 pm and can be found at

Wednesday, July 11, 2007


"DIGG These Email Tools To Add Some Punch"

Its important to watch out what Google is doing. Especially if you are looking to keep your pages fresh and relevant......

** I am surprised to see such incredible news about Google literally fall through the cracks of the people in the know. I mean there are a lot of tools that can be criss crossed with other techniques to create some real PR Bliss in your business.

When Arizona State offered to connect their email with DIGG and Google the public barely blinked an eye. This could be due to the fact that this type of digital technical hybrid "hot wiring" is far too geeky for the public.

Still, its important to keep abreast of this type of innovation when it comes along. Its encouraged me to keep a journal. Some third party web service companies crap out in 12 months and leave you hanging. There are a ton of services I got from TECH CRUNCH that did not live up to their hype in a few months after their debut.

Its great to figure out the relationship of these new emerging tools and to see how they can enhance your online presence.

Cantu posted this on July 11, 2007 at 1:54 am

Monday, July 09, 2007


"I Don't REALLY WANT Much From This World...... Except For Maybe World Domination"

This is all in fun of course dear ones !! I am going to do the best I can to keep this light hearted. But honestly, do you really expect to pull a big chunk out of your local market with a spinely five page web site?

This seems to be the rallying cry for anyone who sells these en masse. The poor people who buy them are being seriously misled. It is virtually impossible to create any type of long lasting impression off a web site that only has five pages and no contact information. I see a lot of these sites being sold through telecom groups, phone companies and MLM type people.

Its hard to get all the goods.... But lets face it with the way things are changing all over its hard to distinguish what those goods are. If you want to create some real impact with your audience then you need to figure out how to best reach them.

Check this out....

Check out these types of sites and Internet marketing samples. You cannot get these same types of results from a web site that just merely showcases a phone number. It has to be more than a glorified electronic business card......

Cantu posted this on July 8, 2007 at 1:31 am

Thursday, July 05, 2007


"What Color Are The Bricks In Your Prison?"

If you are talking about making serious money in this economic landslide get out of the cube! Yes, I invite you to stop thinking "outside the box" !! I encourage you to ditch the box - cube whatever you want to call it -- once and for all.

Most cube environments are nothing more than petting zoo's for 30 somethings. Its depressing and just God awful. But if you are totally wrapped up in the job environment then you might not see it.
A few good books out there will shatter your preconception about money and what it means. There is a lot of talk lately about the newly found, Laws of Attraction. But this in fact has been a serious study going back to the year 1911. There are even earlier writings about this if you have the time to research it.

This free flow of money and exchange of monetary means for goods and services relies on strong belief. It is created by forging trust between not only two parties but also joint ventures of monumental sizes. This is where you get all of the interesting relationship building. Once you hit this type of environment the office cubes seem a bit trivial.

In short, money is an energy!

Its empowered and disempowered by your own free will. Before I run the risk of confusing you let me explain this a bit further.....

Multi Level Companies Blow It - Most of the Time
Just last week I was invited to partake in a multi level company. I have had dealings with these types of organizations in the past and found them troubling. The emphasis is on making a ton of money with very little effort. Some people do very well with this type of set up and there are many different dynamics that come into play with this.
On one hand its kickback city. Everytime you sell something in your organization everyone in your downline gets a piece of it. If this happens enough times in a certain time period everyone in that organization wins. But hitting this type of consistency is hard. Not everyone gets it.

Perhaps most distracting is that this type of money making has little to do with traditional business. But to be fair the profit margins are really a lot smaller than what one would experience if they worked on their own. Most MLM groups run off a 30 percent profit margin. It takes a while to build up a substantial amount of money that you can actually live on.

They have a poor view of what money actually is. This is what made me look over these opportunities and seek out the Law of Attraction.

What Makes The Law of Attraction So Popular?
This was viewed upon by ABC television as something bad. In fact, it got so much attention from the network that it ran two specials dedicated to discredit its popularity. The network has more uplifting topics it would rather show the pubilc such as rape, murder, senseless comedies and war. Still, in spite of all the negative presss there is something integral about this Law.

One considers for a moment about its origin. These stem from a wide array of writings from Hinduism, Judaism and some of the earliest philosphophical - metaphysical teachings of its kind. If learning about the Vedas and ancient Sanskrit are not your thing then consider some of the more recent research. There was a lot of writings about this topic at the turn of the 20th century and in 1947.

There are writings about it centered around Kabbalah and the Zohar. These ancient Jewish texts are fascinating and go a lot deeper into the topic then one could imagine. This is the type of journalism that ABC should focus on. One would think a little responsibility would be well in order. But that didn't seen to be the case when I caught these two poorly produced broadcasts.

This became the basis for the book, "The Secret" and was recently brought to light by the powerful works of Joe Vitale, (marketing wunderkind).

As en entrepreneur you have a responsibility first to yourself. From there you have to decide what path you are going to take. Are you going to take the one that is broadcast to you daily by the press and the media? Or are you going to listen to your intuition? Becoming an entrepreneur is NOT THE SOLUTION FOR EVERYONE. It is a road filled with confusion, self doubt, blame and self loathing. You will make mistakes and mispend money on your climb to the top.

If you have the guts you will succeed. The best thing you can hope for is to be persistent. You will need to overcome objections and find that many of your biggest stumbling blocks are self induced. You must unlearn things that you have already learned. In this process I include a lot of things learned in college. This becomes true especially when you start to get into the real thick of your individual views of money.

** Be leery of lopsided political viewpoints that are created to smear your hopes and dreams. These messages are counter productive to the positive reasons one chooses to be an entrepreneur in the first place.

Ted Cantu posted this on July 5, 2007 at 7:23 pm and can be found at

Sunday, July 01, 2007


The Money Machine: The Online Marketing Show
Give it a listen!
The Online Money Machine: IPHONE

Enjoy! -- 911 Copywriters

Get Into Real Online Marketing Action