Im going to write about the new re-release of NAPOLEON HILL'S - LAWS OF SUCCESS -- its back in print in its original form -- a first since 1925. There were only 100 original printings of the first edition -- according to legend. But recently there has been a demand to see the entire - original printing. It is now available through late night television.
Listen to what it says about the buyer - seller relationship.....
""It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive.
In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public.
People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise."
This really pertains to our game -- selling real estate. People do buy into the seller, so personality is very important -- or just AS important, as the property you are selling.
Ted Cantu posted this on Sept 4 2010 - at 11:58PM - is the author of two books, works out of Metro Detroit