This was a rather strange week -- even for me, ( a person who prides himself on getting into some over the top strange situations).
I've come to a rather stark conclusion about online marketing and that is..... Some companies should NOT have web sites. I know that may be a little harsh for some of you but its true. There are many contributing factors to making a web site campaign take off half way decent. There are many tools that you should be aware of when putting a site together.
SUCCESS DOES NOT COME EASY
Most importantly you should take care of the necessary costs.... hint.... directories... when putting your site together. Having a site on the Internet does not automatically mean you will get cash paying customers.....
It does not mean that you will get people buying everything you are selling. It does not guarantee that you will get a fair share of fans. It doesn't even mean you will get indexed or listed in the search engines.
Yahoo was charging a fee of $49 dollars per page just to get indexed. Now this does not mean that you will get listed. This means that you may have a chance of getting included into the search engines. You will appear somewhere in the bottom of the searches. This fee does not include TOP RANKINGS.
Incidently it also doesn't mean you will get A TON OF TRAFFIC. That is something that will happen if you are plugged into the top web directories which are DIFFERENT than search engines. You will have to be in enough niche market directories to make some sort of impact.
* Just because you have a web site does not entitle you to popularity or profits.....
To Be Cont.
Posted by CANTU on Aug. 23, 2007 at 10:37 PM
