Saturday, November 08, 2014

Ted Cantu - Hot Metro Finds - "How To Market YOUR Products and Services !!"


"How To Get Your Business Noticed.... In Today's Noisy World!!"
You need stories to get your brand noticed on social media and beyond. Right now there are tons of links, likes, and social interactions happening around smart brands who publish constantly.

You need to roll back your sleeves and get some content into the public. When you start to circulate big things can happen. This can happen sometimes overnight.

There is a FREE HOT LINE to help you

Call, listen or leave a message. Its 24 Hour Recorded Message

And check out our sites

You can call me direct at

Monday, October 13, 2014

Hot Metro Finds Ted Cantu Looks At Failed Michigan Businesses in Metro Detroit

The 2014 Fall months have not been kind to a number of failed businesses in Metro Detroit. This is due to a lack of patrons. Some of the owners blame the economy and others suffer because of lack of branding and marketing knowledge. There are three in particular that will be the focus on a new branding series for Michigan based businesses.

One of these businesses had a truly outstanding product. It was a sub like sandwich with superior ingredients and many of them were locally found. But they lacked the initiative to market it properly and to get the word out. Despite the use of Yelp, Facebook and they mostly relied on word of mouth. I drove by this place today and found it to be completely empty. I was unsure if the city had confiscated all of the kitchen equipment like they so often do. If that is the case this is most unfortunate.

There was another business just two doors down in this Wixom shopping plaza that sold fish and chicken. The reviews on this place were never really good and some of them hint that the product was from freezer to table. I walked into this place a couple of times and was not impressed. The service was mixed. When they weren't busy they would wait on you. The second time when I went into this place they were very busy and people were standing out in the lobby. There was maybe 10 people waiting while the radio blared on some metal station.

The last example for the series focuses on a women's clothing company. This one example in particular is an interesting one since the owner was reluctant on how to brand it. There was never any clear cut audience demographic outlined for the store so marketing it to any particular group proved difficult. There was also a problem with how to market this kind of company on the web and through social media with no demographic. The idea was that the clothes were basically for anyone who wanted to wear them.

The idea here was that it would appeal to anyone who found their taste in clothing, "Fun and Fantastic!". The age group was never defined because the owners thought it would alienate any potential sales and they didn't want to be offensive.

Unfortunately something else happened along the way. The woman that ran the place used to crank up the radio very loud and was usually in the back on the phone talking and ignoring who ever walked in. This sort of thing turned people away and also became part of the brand. The idea was not only are we fun and fantastic but we couldn't care less if you walked in or not. This place closed after just 14 months.


Ted Cantu of Hot Metro Finds will be looking at what makes a retail store front work and what makes a business tick in these troubled times. Each one of these businesses could have been saved regardless of a perceived recession or the state of the economy. In each case of these businesses could have been saved.

A lot of this comes back to the owners and their willingness to take a failing business and to apply some basic principles. This gets right down to the following areas:

1. Who Is The Audience?

2. What Are They Buying?

3. Identifying Price Point

4. Addressing The Needs Of Your Demographic

And a whole lot more....

Being number one on the search engines is not necessarily going to get your business. It will only amplify your business and get more exposure. Things like addressing your audience, identifying your customer and building rapport with them, (social media) still needs to be taken under consideration.

For more information on the series and how it can apply to your business:

Contact: Ted Cantu 248-277-6141

Oakland County, MI

Look us up on

HOT METRO FINDS: The Best Of The Best - & Riot Fest Links To Boot

Hey -- here are the recent concert reviews and events you might have missed.
We just came back from Riot Fest and covered over 40 bands in three days. We also covered the classic 1976 Punk band Slaughter and the Dogs as well as the recent appearance of Agent Orange at the Double Door. 

Metro Detroit Music| ENTERTAINMENT | Nightlife, Eating
CHICAGO RIOT FEST 2014 | Janes Addiction |The Cure|Weezer |Hot Metro Finds | Ted Cantu|The Descendents. Detroit Hot Metro Finds Will Be Covering The ..

HOT METRO FINDS: Agent Orange 2014 At The Double Door

September Events - Riot Fest - the Full Three Day Line Up
Hot Metro Finds covers Cheap Trick, Tegan and Sara, The Mighty Mighty Bosstones

TED CANTU: Hot Metro Finds Looks At The Fabulous Return Of The Libertines In The UK - Pete Doberty and Carl Barat Are At It Again

  1. Ted Cantu Hot Metro Finds Ted Cantu
    Sep 25, 2014 - This was the punk band that got away. Back in the day I found this little album for $8 bucks at School Kids Records, “Milo Goes To College”.
    Aug 30, 2014 - THE RUINERS — LIVE IN ANN ARBOR We were there FIRST….!!! This goes back to 2010 Ted Cantu returns to ...
    3 hours ago - HOT METRO FINDSTed Cantu On Location - The Great Chicago Fire Festival. ROCKTOBERFEST 2014: The Best Hard Rockin' Shows and ...
  1. HOT METRO FINDS: The Replacements Are Back at 30 ...
    Sep 8, 2014 - Uploaded by Ted Cantu
    HOT METRO FINDS: The Replacements Are Back at 30 Rock -Ted .... .com ...

Saturday, October 11, 2014

Ted Cantu On CHICAGO RIOT FEST: MOTHER !!! "Do You Like $12 Steak and Cheese?"


Even rock and roll hooligans get hungry. Once you are roped in the big gates at Humboldt Park you are at the mercy of the concert promoters. And that means paying out huge prices on commonly decent food items. I admit... I shelled out money for a $12 steak and cheese during the Chicago Riot Fest concert in Sept. I was still hungry after I ate the thing. Then I got thirsty later and shelled out more dough on some decent beer.... this was $7 each. Rock and roll isn't exactly a cheap hobby.

From a marketing stand point this gets pretty interesting. Putting a fence around your customers and then giving them a series of options that they need. I guess the most important thing here is giving your customers EXACTLY what they need.... The food variety at Riot Fest is not for the health conscious. It is for the rock and roll crowd and that basically means deep fried everything, lots of BBQ items, burgers, big lamb gyros, kabobs, and even giant turkey legs, ( I actually found some giant turkey leg bones on the ground).

My marketing advice?  Give your people plenty of everything.... lots of variety... and always leave them hungry for more !!

Ted Cantu is an online marketer who helps companies grow their brands online -- and is always hungry for more.  Chicago 2014

Sunday, September 28, 2014

HOT METRO FINDS: Ted Cantu Brings AD VULTURE - A Rip Roaring Romp Thru Television Pop Culture

Definition – Social commentary has run amok on social media. Yes, the people have spoken and are making their comments known. They are speaking back to, “Big Daddy” advertisers and are sounding off. These are the – Ad Vultures – who hang mercilessly over the carcasses of advertising campaigns and pick the meat off the bones of big budgeted ads.

THE TRIVAGO GUY – Life On The Outside
Where do I start with this guy? Twitter is having a field day with this guy and rightly so. It’s one of the only places where the people can sound off in real time about the shabbily kept guy who knows the inside track of hotel rooms.  I have a theory and I’m not alone. This poor guy is the by-product of a disastrous, hateful relationship and the only place where he can find solace is in a hotel room. Maybe he is in the middle of two hateful relationships – who can really tell? But he looks drunk out of his mind and has a torn down look and in a few commercials seems to be missing a belt.

Trivago guy knows all about hotel room prices and where you can get the best price thanks to a handy new website. Despite his hobo like appearance he seems to have discriminating taste in his temporary d├ęcor.  He knows about the stars and seems to care about the quality of the rooms he calls home. Then after he delivers his pitch he shuffles out of view back to his busy day of avoiding the people he loves – and guzzling Jack Daniels.

Who does this pitch appeal to? Seriously…..

Here’s what the people are saying !!

“Why is a guy who sleeps on public benches pitching hotel rooms?”

“That Trivago guy gives me the heebie jeebies !!”

And my favorite….
I can't believe that Trivago Guy jumped the fence at the White House.

Even comedian Dennis Miller states that the Trivago Guy… “ weirds him out”

Get the whole article Hot Metro Finds. Ted Cantu brings you the best and the worst in pop culture, music and film. Come check us out >>>

Monday, September 08, 2014

TED CANTU: The Buzzcocks Are The Focus On The September Articles In Hot Metro Finds

Detroit, Michigan – The Buzzcocks are back on the road and will be stopping in Detroit at Saint Andrews Hall this month. They will also be playing at Chicago’s Riot Fest 2014 and will be doing a set there on day 2. The event in Chicago is a three day alternative rock festival that will feature many classic acts and indie bands including Weezer, Gwar, Cheap Trick, The Offspring, Anti Flag, The Picture Books, The Afghan Whigs, The World is a Beautiful Place, The Orwells, The Bots,  Face to Face, Saosin, The American Scene, Die Antwood, The Cure, Janes Addiction and many more.

The Buzzcocks hail from the UK Punk movement in 1976 and will be joined by other alumni including The Stiff Little Fingers, and TheCure. Front man Peter Shelley will be joined by another original member of the band – Steve Diggle. This years festival is going to go all out and will be featuring the manic energy from all areas of the punk and post-punk scene throughout the decades. This is sort of a best of from this genre of music. HotMetro Finds will be covering the festival and will be writing and commenting on the sets delivered by these iconic bands.

“The Buzzcocks are a phenomenal act and the contribution made to punk and post punk music is huge.” Says Hot Metro Finds creator, TedCantu. “The singles all the way up to later releases like All Set have brought pop sensibility to the overall sound. The fans love it. Many of those records can be played over and over again they aged well.” Along with the coverage of the live performance at Riot Fest there will also be series of video highlights throughout the Buzzcocks multi-decade career.

There will be other acts from the Buzzcocks era from the NewYork scene including Television and Patti Smith. This event will be a who’s who of punk and post punk and the bands will be set up on multiple stages. The Portland band The Dandy Warhols will be playing in the same time slot as the Buzzcocks on day 2. Both bands have a strong following and the fans will have to decide on who to watch. One can’t lose on Riot Fest 2014 and it should be one amazing event.

About Hot Metro Finds
Hot Metro is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.

TED CANTU: Hot Metro Finds Looks At The Fabulous Return Of The Libertines In The UK

London, England –  The UK hard rock sensation, The Libertines, have patched up their differences and have started performing again in front of fans. Pete Doherty and Carl Barat have been through ups and downs that have involved drugs, court cases and bouts of depression. It almost seemed hopeless that the band would ever get things in order but the fans have never let them completely go. Guitarist and singer Pete Doherty even had a breakup with his super model girlfriend Kate Moss. Despite all of the difficulties the band has reunited and have put on shows in Hyde Park in the UK. Now the band is looking at putting on more shows in London.

The reception has been outstanding. There were reports of excited 60,000 fans crashing through barricades causing the show to be stopped two times. The show was allowed to continue as fans eagerly climbed on top of scaffolding and fences around the stage. The band seems to be on solid ground again as more shows are being planned. The only question now is will the Libertines actually tour in the U.S. or not. Hot Metro Finds looks into the history of the band and the trouble that surrounded them in 2003 – 2013.

Hot Metro Finds creator, Ted Cantu, looks into how the band first came to the surface in America despite lack of promotion and almost zero major media presence. The articles go into how the Libertines tracks would be made available through file sharing networks while the Internet matured into the big beast that it is today. Now, with the creation of online video websites such as, the music is more readily available. In addition to theLibertines Pete Doherty’s other band – The Babyshambles is also more readily accessible.

While brands like MTV now center on teen pregnancy the focus of Hot Metro Finds has always been centered on new music. Some of the music is not really radio friendly or even has any commercial like appeal in some cases. Hot Metro Finds has centered on indie bands with cult like followings that have real artistic integrity. The Libertines definitely fit into that category and the music really does have a voice all its own.

About Hot Metro Finds
Hot Metro is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.

Saturday, August 23, 2014

Green Man Tattoo Offers High Artistic Looks at New Westland, Michigan

Westland, Michigan – Three fine artists got together to form a bold new direction in business and big things happen. That is the focus in a place called Green Man Tattoo. This is a tattoo and body piercing shop which focuses on high level artistic concepts.  Green Man Tattoo is a one of a kind shop that features many styles of art including flower art, fantasy creatures, comic characters, horror, punk rock, music related, animals and even business logos. The sky really is the limit in this place and there is heavy art direction going on behind each and every piece.

Green Man Tattoo is the collaboration of Amanda Brendtke,Evan and Josh Moland. Together they bring forth some exciting services including full color, portrait, new age, black and grey, script, and traditional. Art is the focus of this unique shop and they make dreams a reality. The websites feature many different styles and showcases the variety of what Green Man Tattoo is all about. In addition to the unique tattoos the shop is also known for body piercing. Green Man Tattoo has female body piercers working on site. This is important to mention because a lot of women prefer to have a female work on them. This Westland, Michigan location offers that option.

Green Man Tattoo is located in Westland which is equal distance between Detroit and Ann Arbor. This is important to mention because now there is a high level artistic experience that is in the center of Metro Detroit. They are doing everything from full back pieces, to legs and calf, and full arm sleeves with intricate detail work. There are a lot of amazing samples on the websites and social media which showcases what this shop can do.

The best thing about Green Man Tattoo is its dedication to art, creative conceptual pieces, and delivering a well thought out production. They are looking to set new standards of strong, bold and expressive tattoos and body art.  This type of commitment puts Green Man Tattoo at the forefront of popular Detroit culture. They are looking to connect with other tattoo artists, and fine painters and create a real network of artistic community. Green Man Tattoo is extending its hand to artists everywhere to connect and contribute to its in house gallery.

Ted Cantu and Hot Metro Finds Sets The Record Straight On The Killing Moon

Detroit, Michigan – Echo and the Bunnymen, Britains seminal post punk band, came to Detroit, Michigan recently and played to a sold out crowd at Saint Andrews Hall. The band was promoting their newest release, “Meteorites” which is taking the band into a more full and mature sound compared to earlier releases. Rock music enthusiast and publisher, Ted Cantu – the creator of Hot Metro Finds addresses comments made by local journalists. The subject of debate is a song that Echo and the Bunnymen released thirty years ago called, “The Killing Moon”.

The reports are saying that this particular song is what made the band big and great. There certainly is nothing wrong with that statement but it is inaccurate. Worse, a lot of lazy journalists have taken note of this odd bit of jumbled history and getting paid a salary to reprint it and quote from it. Hot Metro Finds spells out the rise of this particular track which comes from the 1984 album, “Ocean Rain” and points out some of the albums higher achievements including the use of a 35 man symphony ensemble. This orchestration was responsible for the tracks, “Silver”, and “Never Stop”.

The original album which, “The Killing Moon” came from had a collection of quirky songs with somewhat morbid lyrics. The track, “My Kingdom” offers to cut off someone’s nose and another song called, “Yo Yo Man” is talking about an icy cold tombstone. The album also kicks off another odd playing track called, “Thorn of Crowns” that takes the listener to a darkened corridor and then locks them inside. In contrast, “The Killing Moon” is the most radio friendly out of the entire album besides, “Silver” but it was hardly a hit song.

When Echo and the Bunnymen were on Korova records the band experienced very little radio airplay until the year of 1988, (after the self titled album on Sire records was released). “Hot Metro Finds was created to set the record straight and to keep low rent media writers from clogging up the webosphere with inaccurate information.  When newspaper writers are all quoting from the same inacurrate source it is time for someone to come up and fix it.”  Says site creator, Ted Cantu.

Right now the site is looking into the pop culture myths surrounding the 1986 Smiths concert in downtown Detroit.

About Hot Metro Finds
Hot Metro is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.

** Detroit Journalists - We need to take care of things a little better than that. Its important to give the people the truth. Being a journalist doesn't give you the right be a full blown putz.

Ted Cantu and Hot Metro Finds Covers Chicago Riot Fest 2014

Chicago, IL – One of the biggest rock music festivals of the year kicks off in Chicago on Sept. 12. This is a three day long festival thatis featuring the best acts in alternative music including The Cure, JanesAddiction, Weezer, Primus, Tegan and Sara, Cheap Trick, and many more. The days are going to be filled with live performances and will even feature some surprises like the return of the indie music legend Television. This festival comes just a few weeks after Lollapalooza in Grant Park. This is one city that has its eye focused on bringing in great music and also creating a solid experience for the fans.

Pop culture based website, Hot Metro Finds, will be there to check out the live performances and to take notes on up and coming bands. Right now the sites creator, Ted Cantu, is swapping notes with concert promoters for Riot Fest and even with some of the bands including The Buzzcocks and the Murder City Devils. The idea here is to immerse the site with real culturalexperiences that are authentic and real to the fans and telling true fact based media. A lot of the insight about what the concert is designed to do and how the participants interact with the fan base is important and is being done in real time.

“This type of inside real time reporting is great for the bands and its also great for the fans.” Says Ted Cantu. “The communication and cross promotion is happening without the involvement of uninformed journalists who typically report on road and school closings. They are exchanging inside information on record labels, producers and real experiences.”

Recently rock and roll fans have created strong social media communication with one another over the recent Queen and Adam Lambert concert. The tour originally started out as a 24 city North American tour including a stop in Michigan,(The Palace of Auburn Hills). The fans covered the bands recent tour in Japan and in Perth, Australia. They are exchanging fan art, band photos, and all of this is being handled without the influence of outside journalists who are often clueless about the history of the bands the fans love and cherish.

About Hot Metro Finds
Hot Metro is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.

** Theres a BIG world out there - maybe you should jump in it.

Monday, August 04, 2014

TED CANTU: "How Can I Turn My Home Improvement Business Into A Local Sensation?"

SEO:  What Does It Take
To Turn My Home
Improvement Business
Into A Local
Search Sensation?

DETROIT, MICHIGAN – People always come up to me and ask me what it takes to
become a local sensation. What does it take to be found on the search engines and pop
up on page one? There are things you can do that will put you on page 1 in about five
minutes…. That’s nothing new.

The real thing you want to think about is….  “Am I Interesting?” Another thing you will
 want to ask yourself is, “What Value Do I REALLY Have To Bring To People?”. The days
 of becoming number one on the search engines and automatically scooping up all of
 the business is pretty much over in the online world. I mean, logically it doesn’t make sense. Just because you are first in line doesn’t automatically make you qualified to do much of anything.

There are a lot of businesses on the web that have terrible customer service. Yet,
 they are number one on the search engines. These companies have terrible reviews
and people as a whole really do not like doing business with them. This doesn’t mean
they are the BEST under any circumstances. And don’t get me started on the dreaded
 10% off coupon offers.

I walked into a vape shop in Michigan the other day to see what was happening. I hear
these guys are the new bad boys in business and what I found was a lot of the same ol’ scene.
 I found four guys standing around getting stoned on these metal stogies and looking over
confident. Nobody was on the phone making deals, nobody was checking orders on the
 web site and nobody even greeted me when I walked into the shop. This was what
doomed the short lived – “Hydroponic Grow Shops”

 in Michigan before they started all folding up and calling it a day.

If you want to make it as a business in Michigan in this new digital age you
need to do the following.

HAVE PERSONALITY – That personality has to exist in your website, your social media,
and you need to talk about things that are relevant that are outside of your industry.
You have to show people you care about what’s going on in the world you live in.
That could be current events, comedy, news updates, celebrity gossip, sports updates
and breaking news. Step outside of your business and GET SOCIAL.

FIX YOUR SALES OFFER – What makes your company great? Why should a
customer give you the business as opposed to someone else?

HAVE STORIES TO TELL – We used to take on anybody and everybody as a client
because being number one on the search engines was EVERYTHING. Now we are
more selective and realistic. We are only taking customers on that have a story to tell
and that can benefit other people. You have to be topical. Your content should
translate well on Twitter, Facebook, Youtube, and other forms of social and viral media.

CAN YOU ACTUALLY HELP PEOPLE? – We get calls from businesses who are
 looking to be number one. They have a so-so product, they have a fairly decent price 
but have no testimonials. What are people saying about your products or services? Word
 travels fast on social media and staying true to solid principles really matters. Do
 people have great things to say about your product or service? Does it change lives? 

Are you creating a large fan base?

** We get calls from business owners. “A lot of companies do what you can do – 

why should we pay you?”

Simple. Building websites, web media, publishing content, creating viral media takes

 time and costs us money. This stuff isn’t just going to build itself. So we charge…..
 Fair enough?
The REAL question comes back down to the business owner and that is,
“What do you have to bring to the table?”

Here are two skill sets that you cannot fake. These guys aren’t the cheap and finding
good quality writers can be tricky. Get somebody with some experience. Most Michigan
business owners and entrepreneurs have never heard of these professions so I will
break them down for you.

What a copywriter does is write sales copy. He writes content that makes people want
to buy your services. He writes headlines, press releases, creates excitement and
encourages people to see the value in your goods and services. He is the life blood of
your business. If you can find one who can do the sales writing as well as the SEO and
pump you up in the search engines you struck gold.

A content writer works very similar to a copywriter. This is the guy who will write you 4
page articles that you can run on your website and get you some customers. This is the
guy who is going to get other people interested in your company. He will write you 8 page
 articles and ebooks, PDF’s and special reports. You need a guy like this on your team
that can really state your case and let the people know what is so special about you. These
are hard to find too….. there are various degrees of talent when it comes to writing
original content.

I find anyone that sells parts or things  -- like jewelry, toilet parts, Yamaha ATV parts
and sell things on an apples and oranges mentality and go for the lowest price usually
have a tough time coming up with articles. They have a dickens of a time making themselves look interesting. But you better think about how to make yourself interesting if you want to
compete in this noisy social media world.

And you better learn how to engage people……

“Sounds Expensive… I’ll Buy My Web Traffic… and Do PPC”

Good luck.  Google is getting trickier to work with lately and some of the paid options like 
PPC are becoming trickier to work with. The last campaigns we ran using PPC gave us a 
low return and worse we didn’t see any spikes in our traffic in our analytics. This led us to 
wonder where our money went to and what – if any value—was returned to us. This led our 
company to pursue other paid options.
Some of these options included paid ads on Facebook, and promoted Tweets on Twitter.
We also created media that our selected fan base would really go after and this increased
the views on our pages tenfold. This type of careful planning does take time though and you
have to be strategic about how you find these people and how you get people to engage
and interact with your brand.

From a web traffic stand point it is highly effective. There is something you need to
know about web traffic and that is Google has been paying close attention to bounce
rates. This translates to how long people stay on your site. Remember that the
bounce rate works like a golf score – the lower – the better.

When the bounce rate is TOO HIGH… Google is getting suspicious and
will suspect that you are buying your web traffic from a cheap off shore
company or are feeding worthless bots into your site to increase its perceived
value. Rumors are bouncing around SEO circles and these web sites are
being tossed out of the search engines.


Back in the old days a company had to give themselves a gimmicky name like A-1
GRANITE TABLE TOP SERVICES and pay a fee for a phone directory and they would
be first in line. This used to work for web site domains too. It was easy to be number
 one in home improvement and the business would come automatically. Businesses
worked like this for decades and this was how the game was done. But now in the
search engine world that is no longer good enough.

Now, the customers are voyeuristic. They will spy on you before they even call you.
That means they are going to check on your site, and read your reviews before they
even pick up a phone. If you have negative reviews, bad customer service, trash
talking customers then you will feel the backlash. You need to keep a clean image
and you need to be interesting.

You need someone to clean up your image and to protect it. You can either have your
staff members trained in how to do some of these things or you will have to hire it out.
And if you do I really don’t suggest you hire someone off shore in some other country
 who can’t speak English. Many companies give that a shot first before they hire
someone local. They hire a guy from India, or China who can barely put an English
sentence together and jeopardize their whole business.

I’ve seen companies flop and fall off the edge of the earth by just trying to save a
few bucks a month.Another thing. Make sure you keep good records and get copies
of what ever digital 
media you purchase. Management tends to change hands and when this happens
websites get lost, and problems arise. Never give your hired web help that kind of
power where they can forever clock out your lights.
A lot of businesses don’t even know themselves and they know even less about
their public. In this day and age that is foolish. You have to know your audience and
how they think, and how they will respond. Building rapport is just as important online
as it is in person. Too many companies have little more to offer the public than a flashing
billboard type website that has little more to offer than an address and a phone number.


Ted Cantu Asks, "Where Can I Get Decent Web Traffic ??" - WE GOT THE ANSWER

Decent Web Traffic ?
DETROIT, MICHIGAN – The best thing about having a news site is I get to
shoot my mouth off and speak freely. Try doing that on a press release.
You can never truly speak your heart and don’t get
me started when it comes to quotes. I’m going to just jump right into it….
 Look, I get a lot of emails from famous online marketers who swear by,
 “Stepping In Front Of The Web Traffic”.

I’m not kidding… that is what these people tell me. I got emails on top of 
emails and they are all saying the exact same thing. That is the hip thing to
do right now. Just literally buy some software and ---- step in – unannounced in front of all
these traffic streams on Google+, and other forms of social media. They
continue to tell me that if I put my web site link in front of these people I will get web traffic….
 A lot of it… and I will be overwhelmed and this can translate into sales. They got
photographic proof of their bank statements and
they are impressive.

But have you tried this? Have you really tried doing this?
Most people out there are shaking their heads no. I try everything and
although this soundsgreat in theory many of these software programs are
 garbage and do not work. OR…. They dowork and the instruction manuals
are poorly put together. For the life of me I couldn’t figure out how to get Traffic
 Elixir to work properly. I even got tech support and it never worked out for me.Now
 I see programs popping up for YouTube and they are all telling me to do the
 same thing. “Just Step In Front Of Web Traffic and The Sales Will Come….
And So Will The Web Traffic… !!!!”

Now here is some truth for you. A lot of these Google+ communities are run
 with some kind ofmoderator and they will not tolerate your little spammy
 messages on them. They actually kick youout and block you. Just go
ahead and try it and let me know how it works for you.

I can understand the theory of jumping into existing traffic streams but
 eventually this method of 
attaining traffic is going to get rejected by Google.
 The algorithms will change and you will be back 
at square one again trying
to figure out the never ending problem of getting web traffic. But do you 
know what the REAL problem is?  ITS YOU….   Most businesses are slothful
enterprises that do 
next to nothing in the means of story telling.  Worse,
most businesses have no stories to tell….

So Where Do You Get Really
Hot Targeted Web Traffic?

The  PROBLEM is that we now live in a voyeuristic story culture where people
will spy on your company FIRSTbefore they decide to do business with you. If you
are running 10% off coupons and expecting the phone to explode off the hook then you’re in for
 a lonely and terrifying surprise. Nobody will be clamoring over each other like in the movie,
“World War Z” and beat your door down to do business with you. Oh no chicken little, oh no…. far from it.
 Stories are everything.

I got rejected from this web traffic program recently, (it’s actually happened a
couple of times) because I study everything – and the famous marketer heard about who I
 was. He refused to service me and said thathe wouldn’t be able to teach me too much. When
he asked me how I create web traffic I told him about the extensive amount of writing I do and the
kind of networking I do and he said, “You are creating the most expensive web
traffic around… you are building it.” He went on to explain that he buys cheap web traffic and
that is how he gets around his traffic problems.

But did you know Google is starting to delist websites that have too much phony web traffic?
They are lookingat unusually high bounce rates and will take the sites off the SERPS, (search
engine result pages). If that happens to your one website… I am going to assume that you only
have one web site…. That is going to tank your business.
 And it’s happening to thousands of people daily.

·         35% Of All Purchased Web Traffic Is Fake
·         Google Is Cracking Down On Fake Web Traffic
·         Web Traffic Companies Will Send Bots To Your Site,
and Not Every Hit In Your Counter Is A Real Person
·         83% Of All Companies I Consult With Mismanage Their Web Traffic

So build your empire, build your company and establish your position on
what your company isall about. And by that I mean to ask, “How Well Do You
 Really Know Your Audience?” Most people don’t know their customers or what
they are looking for. Very few businesses have a culture.Worse, they never know.
 A lot of companies I consult with refuse to even enforce a simple emailsign up list
 policy. So money continues to walk out the door after every random purchase and in
store visit.

Getting a person in the door is expensive. Getting them to come back takes
 some effortand this is something that many companies refuse to do. Maybe it’s not
knowing what to do,maybe it’s not in the job description and not the employees
 responsibility. Eventually this is
all going to topple down on the business owner.

WHAT ABOUT THE SERPS? Is Being Number One Still Important?
Search engine optimization is important and being number one in your
field is important.
 That is always going to be the case but you know what’s
 even more important? Your 
connection to other businesses and tangent markets
 is important for lead sources. Keep in 
mind this is different for every business. But
 you want to align yourself with businesses that 

compliment what you are all about.

So if you running a hair salon here is what you need to be connected to:

SALON – MAIN BUSINESSConnect to – nail salon, wedding planner, clothing boutiques, 
club promoters, jewelers

Then the other thing you want to consider is what do these kind of That particular
 market follows pop culture, popular music, trending videos, and what ever is
happening at the moment. They are really into the – “Now”. They don’t care less
 about your 10%off coupon and certainly will not rack up miles on their car to drive
across Metro Detroit just to
save a few bucks.

Here is another example:

ROOFING – MAIN BUSINESS  Connect to – community websites, community
 coupon sites,
 DIY sites, landscaping businesses, deck building businesses,
 window businesses, 

fence business etc.

Instead of trying to spam existing businesses you will have to create
content that other people will want to use, share and distribute to others.
Can you do that? If not, you better findsomeone that can write some content that
you can use to solicit business with. Stories
 are everything. You are surrounded by what you create.

Make sure it’s fresh and refreshing. If I have to read another one
 of your John Lennon,Helen Keller or Morgan Freeman quotes I am going to jump
out a window. We need newwords, new analogies don’t just borrow from other
people and try to sustain a profitable business off the generosity of some other
wordsmith. Create your own brand and establishyour own culture. It’s important.
 There is nothing more important that creating content that you can pass on and
share with other people. The ability to change minds, and to alter the course
of your own destiny belongs in your hands. Do not compromise your
profit potential by being
completely bland and ordinary.

The worst businesses I worked with in the past were jewelry stores and
parts wholesalers. These guys are usually selling their products based on the
cheapest price or the best deal.Can’t toot your horn too loud there and there
isn’t much of a story to pass on.

·         People Love Stories
·         People Surf The Web To Be Entertained First
·         Our Culture Is Fixated On Pictures
·         People Love To Pass Stories Onto Other People

Breaking format helps. Even a lot of the markers that have flooded the
scene in recent years havesubscribed to the 400 word formula when it comes
 to content. They believe that you must stay withinthe 4oo word limit when it comes
 to web content. This is based on the press release guidelines when you use a
professional service. But when you have a website that rule goes out the window and
 in fact it is the longer articles that get indexed first on Google. This is even more of the case
 when the content is original and it
comes from you directly.

I read some time ago that Google only indexes 14% of all websites
based on content. I personally think that number is a lot higher than that.
But let’s suppose for a minute that is true. You know a lot of websites out there right
 now are nothing more than glorified business cards with nothing but an address
and a phone number. There is no news going on there. Rarely if ever do these
websites address anything that is happening in the community or in a niche group.

Keep in mind that these businesses do very little but toot their own horn
about how great they are. This is echoed in social media. When that happens
 there is no chance tointroduce a new thought, joke, or idea and the company or
 brand becomes dull. People stopcaring and shuffle off to the next shiny new thing.
In this economy you need to be flexible andallow some amount of human interest in
your company. If you are sticking to a strict blueprint
of what your brand is all about and staying steadfast to a 
10% off coupon type of regimen you
 are destroying your business.

So to summarize here is what you must do:
·         Mix A Fair Balance Of Human Interest
·         Stay Topical With Current Topics
·         Tell True Stories
·         Make Your Business Relatable To Others
·         Show Case Studies  And Invite Conversation
·         Write Articles Larger Than 400 Words
·         Create Better Sales Offers
·         Connect To Tangent Markets
·         Hire A Good Content or Copy Writer
·         Make Sure Your Stories End Up In Multi Social Media Channels

If you follow this guideline you will be able to attract better people for your business. 
Make sure you create a solid story that you can stick with in your business. Remember 
people are surfing the web for entertainment and are looking for information that is useful.  
They want to look over your shoulder first before they ever call you and this is very important 
to remember.

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