RING IN THE NEW YEAR WITH GO DADDY

YOU GUYS LIKE COMEDY?

I was quoted a 17 thousand dollar hosting fee this morning. I couldn't believe it. Yes it was for the full year but I still couldn't understand the value of paying that much! COULD YOU?

Then after I calmed down a bit I got a email from the folks at Go Daddy. So I read it and was literally blown away with the new hosting plans they have to offer.

Here they are.....

Upgraded! Hosting Plans From $3.99/monthIdeal for most individuals and small business. Featuring up to 200 GB disk space, up to 2,000 GB bandwidth, database(s) and FREE scripts. See all plans

Virtual Dedicated Server Plans From $29.99/monthConvenience and cost-effective server control. Featuring up to 50 GB disk space, up to 2,000 GB bandwidth, up to 3 dedicated IP addresses, and full admin access. Build your Virtual Dedicated Server

Dedicated Server Plans From $88.99/monthThe ultimate in performance and server control. Featuring an Intel® Celeron® or Pentium® processor, up to 2,000 GB bandwidth, up to 2 X 120 GB disk drivers, up to 2 GB RAM, and full admin access. Build your Dedicated Server
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You know it is difficult to find fault with a company that is this generous.... yeesh. They even tell you the specs of what you are paying into. I like that.

I told the first guy who quoted me what I was looking to do online with my site and campaign. He said, "Kid, your about to unleash a bull in the china shop... know what I mean?"

Why? Cause I asked for some web analytics and some podcasting?

Be careful out there when you choose your SEO, Podcasting, Web Analytics "experts". Especially now that most of the incredible innovations have been unleashed in the last 6 months.

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Ted Cantu - FASCUBE - 2006

FANTASTIC MARKETING IDEAS FOR $10 EACH !

IS YOUR MARKETING BUDGET TIGHT?

The latest article posted on Entrepreneur Magazine.com (www.entrepreneur.com) has a great article on how to market yourself cheap. Most of these I already know about..... and maybe you do too. You can see the whole list here.......

Here is the one that made me smile......

"Instead of putting a 39-cent stamp on an envelope, put 39 1-cent stamps on the front of an envelope. One of the principles of direct mail is to stand out to get the attention of the receiver so your mail isn’t thrown away or ignored. Attention, interest, desire and action lead to a successful direct-mail program. And anything you can do to get attention increases the probability of action being taken. Best of all, in this case, you won’t even rack up any additional costs."

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Ted Cantu is the creator of Mobile Cast and http://www.911copywriters.blogspot.com he has handled the marketing for such innovative groups like http://www.WindsorBeauty.com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.

ITS JOE VITALE - (without the big price tag !!)

MERRY CHRISTMAS FRIENDS !!!

Last year Joe Vitale came out with a big Hypnotic Marketing kit that had a hefty price tag. I must also point out that there was a very VERY limited time frame in which you could purchase it. Needless to say that when this thing hit the market they sold out in a matter of hours.

Every once in a while this kit will pop up on Ebay but not very often. Hypnotic Marketing was roughly $600 bucks to own. Now, I will say that it was definately WORTH IT. I have seen copies of it thanks to a caring associate.

But now his formula for writing powerful copy is here in a this handy $20 version !!! Now I admit, I AM A GEEK when it comes to marketing and i follow the likes of Dan Kennedy, Corey Rudl and Joe Vitale very closely. They make this entire marketing game fun and exciting. But what is really great about this book is that it is affordable. When I was getting started I would have been on cloud nine if I could get some answers like the ones printed in this book. I had a chance to thumb through it today and its a winner folks.

I have my own formula for getting to the "YES" and it takes roughly 9 steps. I always said that money was the final step. You have to build trust, believability and show some proof about what you can provide. From there on it is a matter of coming to a reasonable conclusion. But here it is again in a fresh format from millionaire maker Joe Vitale, Mr. Fire himself, giving you his very own power plays.

This was released this month. I would guess most likely this week. I check the marketing books pretty regulary and have never seen this before. This is pure candy -- that is to say, 100% usable marketing material.
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Ted Cantu can be found at Web Crush Marketing and works out of Walled Lake, MI

MADNESS VS MAXWELL HOUSE

WHAT IS THIS ?

Before I go off the deep end I have a question for you.
Do you know how many board meetings it takes to get a clip like the "maxwell house" spot off the ground?

A Lot.

Thats a lot of late nights, a lot of memos, a lot of meetings and a lot of crappy take out food. Thats a lot of 80 hours weeks and a lot of unnecessary beaucracy. To be trite, its a lot of wasted time.


I don't know if some knucklehead was looking for a promotion or what when they chose to ruin a classic Madness tune. But the song, "Our House" was not about selling coffee. IN fact, it had nothing to do with coffee.

The song, "Our House" was about dreary life in a drab town that celebrated the little things in life in a congested household. It was catchy and it was fun -- end of story. Because Americans didn't have a lot to offer MTV it got a lot of airplay in the early 80's. As Americans started to produce rock videos with over the top budgets we saw a lot less of the UK influence.

But that was years ago.

This song embarrases me for some reason. On its own I can listen to it. I can watch the original video time and time again. But when you put it in a commercial it takes on a very different meaning. There are more in this series where the gang at Maxwell House church it up a bit with some choir singers, (O Lordy). These spots actually do get a bit worse. This one takes place in a firestation.

The reason why I don't think it works well is because this is an english band with a fun post ska beat. The video is classic and the song shouldn't be toyed around with. It belongs in its own category. Imagine hearing a Tom Jones song for a tampon commercial, "She's A Lady" for example. Or what about..... "Satisfaction" by the Rolling Stones for Viagra.

I should shut my mouth now, I'm probably giving execs ideas for their next raise. But this is very interesting AND this is where you should be careful when you create your own marketing message. The people in the neighborhood that lived in this firestation loved this spot. They even wrote in fan mail. I suppose they were excited to see their community put on the map.

But what about the rest of us? I don't feel impulsed enough to run out and get some of this stuff for myself. I don't even drink Maxwell House because I find it to be very weak. This commercial talks directly to the firestation, the employees of its firestation and the neighborhood that it serves but it doesn't communicate to nobody else.
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CANTU - FASCUBE - 2006

MAXWELL HOUSE COMMERCIAL - OUR HOUSE

MADNESS - OUR HOUSE