Wednesday, May 30, 2007
This concept of, "Rebel Marketing" is going to be discussed live on the air. This is delivering marketing straight to the people who want it the most. This new radical concept actually cuts out all of the following:
* Advertising Agencies
* Middle Management
* Radio Stations
* Television Advertising
* Micro Management
* Temp Agencies
And a cast of... dare I say millions. This is going to be memorable. In fact, this is also going to kick off a television station of the same name that you can tune into online. It is a radical departure from what is commonly known as Internet Marketing.
We will be posting the footage online in several places. This is going to be an important podcast --- er... I mean, Vodcast.
We have scoured through the best blog articles and will be posting them on our new site. These will also include podcasts from our show and marketing help as well as a few choice examples. This will futher illustrate the power of the types of sites we are currently building and promoting.
More importantly we are going to centralize all of our media for the upcoming Universal Google Search. This has been a hot topic lately and its got SEO firms rethinking their strategy.
Ted Cantu posted this on May 30, 2007 at 9:13 am and can be found at http://1seomichigan.com and http://seowebcoach.typepad.com
Friday, May 25, 2007
Lou Reed, and the Velvet Underground 1969
After this weeks walkout at the Ann Arbor IT Zone, (see Roundtable Discussion - click here) I can really only handle just a wee bit more of traditional black slapping and self congratulation related palaver. But the bottom line here is that a lot of people are out there looking for answers. Because of this recent influx of web development it is highly probable that most companies do not know what kind of questions to ask.
In fact, I am almost sure they don't.
The articles that I come across range from the very simplistic, (as in a recent USA Today article) to the more daring, (Web Builder Magazine). There are tools and techniques that fall between the cracks, (geek speak) and beginner books. You need a full comprehensive glimpse at all of the above before you can begin to get a good handle on what is out there.
Here is a recent article published in USA Today
Getting Noticed on the Web
“I've had my website up for a year, and as far as I know, I haven't found one new client from the Internet," says Balsam, 50. "I want that to change."
"Keywords direct the search engines to how to find you," Winfield says. "And links are the holy grail. If a lot of sites link to you, that means you have authority and should be placed higher than others.”
Balsam's front page was virtually devoid of text, beyond tabs for inside pages and contact information. Winfield says this is a huge no-no. Google's spider crawls the Internet compiling website information, looking to keywords on the page for how to reference the site.
You get the picture.....
Now, you know its the keywords that help your site get REAL star quality. This article merely illustrates a point and a common element that is missing from many campaigns. RELEVANCY. For the average geek, ( no matter what depth of your web expertise ) these types of articles come off as a bit clumsy and hard to stomach..... in short, its common sense.
To take it another level ANYONE could have wrote this piece. The web site company and the customer are mere variables in the equation of good communication skills. I find that articles like this only tell a fraction of the story. What you are looking at is merely the onion skin - the outer later - the outer peeling -- and what lies beneath the skin is a more tantalizing story. It is the real story that needs to be told.
This article is wimpy. It goes back to the tired and easy ABC way of describing the online phenomenon.....
"Attracting links may seem daunting at first, but it's easier than you might think. Most local chambers of commerce and trade associations have websites and will link to member websites."
Joining a group like your local chamber all for the intention of trading links? My goodness, I think we are rolling through the stone age. I am getting that uncomfortable feeling at the pit of my stomach again.
This article even talks about how to create a simple blog.... Notice, its just ONE blog, it doesn't offer a strategy or even how to construct one with all the options. This is like a Chicago pizzaria tooting its own horn with only one topping, pepperoni, and then calling yourself THE BEST PIZZA ON PLANET EARTH..... Its this type of thinking that influences our CEO's in this country. Not because it is the more promising out of all the amazing technques that exist. It only gets attention because it is the loudest... for the time being.
If you want to see what a real blog network looks like then you should check these out.....
These examples contain the following....
* Links going in
* Links carrying information out
* Web video
* Harnassing Podcasting bandwidth and technology
* Using video vodcasting bandwidth and tools
* Google Analytics, (you can't see them but they are in the pages, tracking traffic)
* and a whole lot more.....
For more information check this out....
Ted Cantu posted this on May 25, 2007 and can be found at http://www.1seomichigan.com
Wednesday, May 23, 2007
But this has caused some alarm in the community. It is discussed in a hush hush fashion and quietly passed over as a topic during popular discussions....
(See, Ann Arbor, MI - Seth Godin, and Internet Marketing Round Table event)
"It was if Seth Godin had taken us out of the rut and into the future while the round table took us back in time. The mood of the room and the overall feeling made me feel as though we somehow slipped back into the year 1992. No kidding....
There was little attention spent on Internet Marketing and more time spent on definitions of terminology taken from Dictionary.com.
There was little mention of anything in the realm of RSS development or traffic generation.The advice from Pure Visibility was perhaps the most disappointing. They suggested starting grass roots groups that meet regulary for Be Bim Bop and ... stamp collecting.
Do you have time for that?"
Get the whole article on the Ann Arbor IT Zone recent event here....
Getting to the root of serious Search Engine Marketing and even a much broader view of Internet Marketing should not startle you if this is what you do for a living. The learning curve to intertwine technologies from various sources may take a little more time and energy but the bottom line is ... its going to be worth it.
I suggested just a few weeks back that Search Engine Marketing as we know it will change. It has to with all of the new desktop technologies and hand held devices that are used to capture media and distribute it.
This is no time to get pompous this is a time to get intelligent. If anyone should be worried it should be the cable stations, radio stations and the newspaper industry.
A Universal Search would encompass all of these emerging technologies, (podcasting, web video, blogs etc.) and find things you are searching for. This is going to be more important in the upcoming months.
Ted Cantu posted this on May 23, 2007 at 1:36 am and can be found at http://www.1seomichigan.com
Monday, May 14, 2007
What a weird week. It started out somewhat normal but if I didn't have a sense of humor I would be a little upset. No, wait a minute scratch that, I would be VERY UPSET. And if its enough to get me upset I have to wonder what effect this must have on the population out there that has no training on online marketing.
Lets face it - a lot of this stuff is embarrassing.
Let me cut to the chase - a lot of people want my money. They want yours too but I am a little easier to get to than most people. I work out of my home and don't have a gatekeeper.... I usually pick up the phone when I am in my office.
I am sure these guys are pretty good as a whole. I happened to run into an individual who was wishy washy about our business dealings. After inquiring about their services a conversation sparked about my affiliate program. This sales rep wanted to not only take 50% of my profits but also charge me $500 bucks up front... (I have no idea what for). The best thing to do in a case like this is to just hang up the phone.
This went on for a while - back and forth. Missed calls and lots of voice mail. First they wanted no money, just my 50% that I was offering. Then they wanted the money AND the 50%. Sometimes they would leave messages on my voice mail and pretend that they did not call that day -- it was like WHO'S ON FIRST.
** And whats with the pouting? Do grown men pout? These guys did.
A few years back these guys were the bad boys of Internet Marketing. In fact I had inquired about how to partner up with them. But since I am a certified SEO, (yes, they did not know what that was....) I had little use for hiring them as mentors. But get this....
In order to partake in their "system" apparently you have to be married for some strange reason. The answer I got for this was very cryptic, silly and strange. According to the group at Shawn Casey and Associates a wife will support you in times of great indescision. Well thats comforting to know but i advised him too that a wife will also covet an 50% of everything you own and leave you stranded living in your car. All the more reasons not to do it.
Casey's group stood firm. Not only did they not take notes of our earlier discussions but called me relentlessly and batter rammed the price home.... $10,000. Sorry boys. But you never answered any of my questions.
"I don't know what our position is on that but I am sure its a very good one"
"Sir, if I could have you speak to our senior account manager I'm sure we could research that for you"
When I informed them that I was positioned for profit they got all up in arms. This bit of interesting information went in one ear and out the other.
"SIR" (again with the sir, what am I .. Sir Lawrence Olivier?) "Have you heard of Other People's Money?"..... I replied well yes. In laymans terms they are called credit cards. I am not interested in maxing out myself in credit card debt to partake in your program. Again.... I had to repeat.... DO ANY OF YOU KNOW NOTHING KNUCKLEHEADS KNOW ANYTHING ABOUT HOW TO CREATE RSS NETWORKS?
The recent scam on Podomatic had me laughing out loud. SEO Firms are skimming podcast pages for email addresses, (another form of spamming) and its known as email harvesting. From there they take these addresses and start spamming the masses with HIGH TRAFFIC SECRETS REVEALED !!!.... Is that hysterical or what.....??
Wait.. it gets better.
These guys promise OPT IN success, high ranking results and a lot more. Oh, he wants his money too, how much? Its expensive. If you see this guy lurking around beware - hes a crook and a phoney and is up to no good. Here is his information.....
substantially reduced cost would you be interested?
Netsuccessusa can place your website on top of the Natural Listings on
Google, Yahoo and MSN. Our Search Engine Optimization team delivers more top
rankings than anyone else and we can prove it. We do not use "link farms" or
"black hat" methods that Google and the other search engines frown upon and can
use to de-list or ban your site. The techniques are proprietary, involving
some valuable closely held trade secrets. Our prices are less than half of what
other companies charge.
I would be happy
to send you a proposal using the top search phrases for your area of expertise.
Please contact me at your convenience so I can start saving you some money.
Please do not hesitate to email or call me if you would like further
Executive Vice President
Calabasas, California 91302
WORD TO THE STUPID - Never try to scam a certified SEO. By the way, if your SEO guy is advertising this way to sell HIS OWN SERVICES, he doesn't know shit about SEO. So keep your credit card locked up tight in your wallet where it belongs.
Ted Cantu posted this on May 14, 2007 and can be found at http://www.1seomichigan.com
Sunday, May 13, 2007
After a brief but relevant discussion we have scaled our efforts back a bit with Search Engine Marketing, Our topics have become more sharply honed and our keywords have been toned up quite a bit. We are still excited but our methods have become more calculated......
Ah... let me back up a bit.
It seems a few days ago one of my partners was convinced that everyone was looking for his services. He sells amazing high end products to upscale salon owners.....
But the keywords that we used had other conotations.
** Schwarzkopf Hair Products = General Norman Schwarzkopf
** Color Vanish Hair Care = Color Varnish, (as in wood stain)
A lot of people are looking for Gen. Schwarzkopf in Michigan according to the keyword search engine directories. This adds up for a little confusion. To make matters more confusing there are a lot of home owners out there that own elaborate decks alongside their homes. They are in the market for wood stains and color varnishes....NOT COLOR VANISH FOR HAIR......
I was somewhat dumbfounded when I looked over at the results. The number of people out there who were searching these terms for our products were very small. We needed to tap into specific keywords and phrases that people were actively using to find our goods and services.
Getting A Better Keyword Researching Tool
WordZe is the latest in search engine keyword research. This is a little more expensive than its competitors but its a nice toolset to have in your back pocket. It is worthy of its price and can cut through the clutter of irrelevant keywords.
At a closer look we were a bit stunned to learn the following:
* Hair = The keyword hair had 630,000 possible competing web pages
* Beauty Salons = This keyword had 53,000,000 competing web pages
That means to compete in these highly competitve searches we have to beat out 630.000 in our competition! This is not going to be easy to do if we are just doing the bare minimum and using these keywords in very expected ways.
We had to find out angles in our sales copy using keywords that centered around these topics. You see, we do not have to actually use THESE keywords to talk about our subject matter at hand.
We can still introduce our Color Vanish product to beauty salons who are:
* Looking for another revenue source
* Salons looking to add another service to their menu
* Beauty salons who are looking to offer unique services in their geo target area
**** This product by the way actually strips out the artificial color out of the hair. This is an amazing hair color care product and you have to see it to believe it. It is such a unique Michigan beauty salon service that it needs to be experienced on a personal level. Not every salon is going to go for it. That is part of its charm. We are banking on that so that key salons will jump on this amazing financial opportunity. Its an excellent way for a salon to become UNIQUE in its own marketplace.
By using this strategy we are going to stand apart from our competitors.
That is how you want to use your keywords. There is little point at going out of your way to blend into a highly competitive keyword category.
The last thing you want to do is become irrelevant or invisible.
Ted Cantu posted this on May 13, 2007 at 10:49 pm and can be found at http://www.1seomichigan.com
Friday, May 11, 2007
This week I was in NYC. I was there for 5 bustling days - hopping cabs, jumping down subways and in and out of meetings - it was good to be back.
I hit a couple of great bookstores along the way in Borders near Madison Square Garden and Times Square. I covered about 12 books before I found a couple on Blogging that I thought would be useful. None of these books on RSS or Blogging really nailed down the concept of.... UBER BLOGGING.
What on earth is that you say?
This is a concept that i have recently come to grasp. There are so many sites out there that do not embrace the full community concept of blogging or what it can do. There are a few references to building super UBER social networks for your Blog in the book... Clear Blogging.
You can find the book here....
The Clear Blogging Blog....
There are some funny anectdotes on here about blogging and lot of it is well known information. But if you want to find out about how to create and tap into super social networks there is a really interesting chapter on it in here. The authors name is Bob Walsh........
The particular areas of UBER BLOGGING as I call it involves the instant addition of 5,000 - 10,000 NEW fans who are absolutely wild about what you are selling or discussing online. These are FREE organic hits to your web sites and blogs. And this is daily. This is not paid traffic.
But that still is not enough for me. I wanted more.
I went through the entire database at Borders and quized the staff over a potential BLOGGING BIBLE for Crikeys sake but to no avail. I needed a lot more.
The bottom line here folks is that there aren't TOO many shortcuts when it comes to creating an power surge of inbound traffic overnight. There are lot of tactics that are getting ignored rather quickly such as link buying... and excessive reciprocal link trading. These are great ways to get your site blacklisted if you are not careful. But by setting up power structures of multiple blogs that feed information to eachother would be a brilliant way to go.
Walsh's Book Says There Are NO SECRETS
I disagreed with this statement as soon as I read it. There ARE secrets. There are MANY secrets in fact when it comes to getting good rankings and positioning on the web. That secret lies within your web presence and its ability to get connected to the right niche markets online. There are social considerations you need to look at too such as DIGG.
In that list I also want to add:
* Creating new tools and toys for cool boys and girls -- from API's
* Sticky Web 2.0 material
* Geek attraction
Your goal in business should be to attract as many geeks and cash spending enthusiasts on your subject. Encourage it. Don't be dry. And you shouldn't be too shy about it. You need to kick up their enthusiam. Which is why copywriting should be in your kit bag of great aresenal.
Does it always boil back down to copywriting?
Yes, in most cases.
We want to introduce our products and services into powerful hyper kinetic infrastructrures. This is the way to do it.
Posted by Ted Cantu - on May 11, 2007 at 5:57 am. Cantu can be found at http://www.1seomichigan.com
Friday, May 04, 2007
You can throw postage on pretty much ANYTHING and get it to go through the U.S. mail. No joke. You should heed my advice and take this to the test. There is so much truth to this statement. You can literally put a stamp on anything and get it through the mail system. This list continues to astound and excite me......
At last glance there seems to be no set limit on how small or how big a postcard can be. The types of material they can be printed on continues to intrigue me as well. There are a lot of people out there who have never considered printing on an entire sheet of posterboard - front and back and putting a stamp on it and putting in the mailbox.
Why is that great?
This ONLY Works If You Write Solid Sales Copy
The only time you want to take a risk like this and get sales copy written -- on printed real estate that big is when.....
* You actually have something worth saying
* Your sales copy performs an entertaining function, (teaches, alerts etc.)
* Creates interest
* Stirs up excitement
* Supports urgency
But here is whats interesting. I have recieved promotional sales copy in strange packages over the last two years. I will only share with you THE STRANGEST OF THEM ALL....
The best was a bankers deposit bag with postage. Once you unzipped it there was a sales letter inside explaining what the offer was all about. I kid you not this thing was an honest to gosh bankers deposit bag. There was a real live postage stamp on it and it tops the list as being one of the more original things I've come across......
Out of disbelief this led me to take various containers that could hold sales letters to the post office for review. I usually do this during hours when there is the least amount of line traffic. I ask them if I can stuff a sales letter into this or that and put a stamp on it. Most of the times I have no problem with this.
Bottom line is that the post office loves money -- hands down.
So why not make yourself memorable?
ProfitSecrets - Ted Cantu has posted this on May 3, 2007 at 12:38 am. He can be found at www.1seomichigan.com and his podcast show at www.podomatic.com