Saturday, March 08, 2008

Is It Possible to Profit From Mobile Devices?

Should You Advertise On Mobile Devices?
There are so many opportunities springing up all over now with Internet and mobile communication. As a business owner you may be wondering if this is a smart move for you. Is this really an effective way to communicate to the masses?

Consider for a moment the potential that is out there. A recent poll by the Neilsen Rating group demonstrated the power of using this platform. Out of 58 million people over 50% stated they were fine with advertising on their mobile devices. The consensus was unanimous.

People were fine with the idea of having advertising displayed on their mobile devices if it lowered their bill every month.What followed next is a worth jotting down. Half of the group that was contacted responded to the sales offer. This meant roughly, 28 million people, had responded positively to the message that was sent via their handheld device.

According to the study Asians and Blacks were the most receptive to the advertisements. They were the most likely to text the ad back and get more information. The youth market was also very receptive to advertising and were able to remember certain ads they had seen on their mobile devices.

Ted Cantu posted this on Saturday March 8, 2008 at 5:01 AM

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