Tuesday, June 19, 2007

Are You Sure You’re Core Audience Is Listening?

How Are You Found on Google?

After just reading some of the new Google search capabilities I really have to wonder.
Well, in fact I have just two main thoughts.

1.Does it really matter if you are on Google’s first page or not?
2. Are you at least indexed in Googles main index?

I think number two has a little more validity in the grand scheme of things. You see there are any number of ways your audience can search for you on Google. You should probably try picking up THE LOST GOOGLE MANUAL or GOOGLE: THE MISSING MANUAL as they will open your eyes to what’s around you. The real question lies in how are your audience members out there searching for you?

What words are they using is only half of the equation. But there are any number of ways that a person can look for a company using Google technology. You can use usergroups, niche directories, and using some of the newer services they provide.There are a lot of people out there who just type in sentence fragments to get what they want from the search engines.

The KEI words these days are getting LONGER AND LONGER….

But that is alright you just need to be aware of how people are using those
keywords to locate your business online……

To be continued……

Posted by Ted Cantu on June 19, 2007 at 8:08 pm

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