Thursday, September 13, 2007

New Copywriting Secrets - Part 1

Cantu and Joseph Dadich Illustrate The Frankenstein Technque....

There are so many times your sales copy is over shooting the mark. We took a 25 page sales letter and cut it apart. By doing this we were able to find out what made this sales letter tick. We reassembled the content and taped it back together.

You would be surprised at how much extra FLUFF was left over.

Cantu posted this on Sept. 13, 2007 at 7:16 AM

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