Saturday, November 08, 2014
"How To Get Your Business Noticed.... In Today's Noisy World!!"
You need stories to get your brand noticed on social media and beyond. Right now there are tons of links, likes, and social interactions happening around smart brands who publish constantly.
You need to roll back your sleeves and get some content into the public. When you start to circulate big things can happen. This can happen sometimes overnight.
There is a FREE HOT LINE to help you
Call, listen or leave a message. Its 24 Hour Recorded Message
And check out our sites
You can call me direct at
Monday, October 13, 2014
One of these businesses had a truly outstanding product. It was a sub like sandwich with superior ingredients and many of them were locally found. But they lacked the initiative to market it properly and to get the word out. Despite the use of Yelp, Facebook and they mostly relied on word of mouth. I drove by this place today and found it to be completely empty. I was unsure if the city had confiscated all of the kitchen equipment like they so often do. If that is the case this is most unfortunate.
There was another business just two doors down in this Wixom shopping plaza that sold fish and chicken. The reviews on this place were never really good and some of them hint that the product was from freezer to table. I walked into this place a couple of times and was not impressed. The service was mixed. When they weren't busy they would wait on you. The second time when I went into this place they were very busy and people were standing out in the lobby. There was maybe 10 people waiting while the radio blared on some metal station.
The last example for the series focuses on a women's clothing company. This one example in particular is an interesting one since the owner was reluctant on how to brand it. There was never any clear cut audience demographic outlined for the store so marketing it to any particular group proved difficult. There was also a problem with how to market this kind of company on the web and through social media with no demographic. The idea was that the clothes were basically for anyone who wanted to wear them.
The idea here was that it would appeal to anyone who found their taste in clothing, "Fun and Fantastic!". The age group was never defined because the owners thought it would alienate any potential sales and they didn't want to be offensive.
Unfortunately something else happened along the way. The woman that ran the place used to crank up the radio very loud and was usually in the back on the phone talking and ignoring who ever walked in. This sort of thing turned people away and also became part of the brand. The idea was not only are we fun and fantastic but we couldn't care less if you walked in or not. This place closed after just 14 months.
THE POWER BRAND SERIES
Ted Cantu of Hot Metro Finds will be looking at what makes a retail store front work and what makes a business tick in these troubled times. Each one of these businesses could have been saved regardless of a perceived recession or the state of the economy. In each case of these businesses could have been saved.
A lot of this comes back to the owners and their willingness to take a failing business and to apply some basic principles. This gets right down to the following areas:
1. Who Is The Audience?
2. What Are They Buying?
3. Identifying Price Point
4. Addressing The Needs Of Your Demographic
And a whole lot more....
Being number one on the search engines is not necessarily going to get your business. It will only amplify your business and get more exposure. Things like addressing your audience, identifying your customer and building rapport with them, (social media) still needs to be taken under consideration.
For more information on the series and how it can apply to your business:
Contact: Ted Cantu 248-277-6141
Oakland County, MI
Look us up on http://www.TedCantu.com
We just came back from Riot Fest and covered over 40 bands in three days. We also covered the classic 1976 Punk band Slaughter and the Dogs as well as the recent appearance of Agent Orange at the Double Door.
Saturday, October 11, 2014
AH CHICAGO RIOT FEST 2014
Even rock and roll hooligans get hungry. Once you are roped in the big gates at Humboldt Park you are at the mercy of the concert promoters. And that means paying out huge prices on commonly decent food items. I admit... I shelled out money for a $12 steak and cheese during the Chicago Riot Fest concert in Sept. I was still hungry after I ate the thing. Then I got thirsty later and shelled out more dough on some decent beer.... this was $7 each. Rock and roll isn't exactly a cheap hobby.
From a marketing stand point this gets pretty interesting. Putting a fence around your customers and then giving them a series of options that they need. I guess the most important thing here is giving your customers EXACTLY what they need.... The food variety at Riot Fest is not for the health conscious. It is for the rock and roll crowd and that basically means deep fried everything, lots of BBQ items, burgers, big lamb gyros, kabobs, and even giant turkey legs, ( I actually found some giant turkey leg bones on the ground).
My marketing advice? Give your people plenty of everything.... lots of variety... and always leave them hungry for more !!
Ted Cantu is an online marketer who helps companies grow their brands online -- and is always hungry for more. Chicago 2014
Sunday, September 28, 2014
THE TRIVAGO GUY – Life On The Outside
“Why is a guy who sleeps on public benches pitching hotel rooms?”
Monday, September 08, 2014
Hot Metro Finds.com is a web site that focuses on music and concert reviews, restaurants, business insight and things that are trending. It focuses on the Metro Detroit, Michigan area.