Saturday, December 28, 2013

Ted Cantu On Lawsuits, Web Traffic and The Truth

Lets address this since a lot of you won't let it go.

What you're looking at was a scrap I got into with a somewhat famous internet "gurus". The fight was about a product that I ordered and never received so I blogged about it. This snowballed into a big thing. It's all cleared up now. But I see this story popping up on the web by lawyers looking to make a name for themselves. This isn't even a "story" anymore. In fact the judge in Texas threw it out of his docket.... years ago. Its done. Finito.

There is a bigger story there though. Never mind the web traffic product that I never received I need to nail down the truth about web traffic period. See, a lot of you have no clue to where that actually comes from. That is still going on today and in many of the businesses that I talk to. There is a major misconception of that going on in the whole disgusting world of the MLM marketers too. Its obscene. The truth is that web traffic can come to you in two ways. You can either buy it --- cheap, in some cases -- or you can create your own through writing blogs just like this one. Along with the writing comes press releases and a whole lot more.

On occasion I will look for a gurus or someone who has a new spin on web. I tend to stay on top of where web traffic is going and what it is doing on the web and how Google looks at it. This stuff is important if you want to get in front of your clients and or newsreaders. But the last two guys I was going to hire to teach me the latest trends about web traffic actually rejected me because I already knew too much. This is interesting.... It appears that a lot of these traffic guys go out and actually buy cheap traffic. Its a no brainer and thats how they get their traffic counts up so high. When I informed some of these guys that I actually write journalist pieces, blogs and press releases they were aghast with horror. They then told me that this was the most expensive web traffic available -- anywhere !!!

Now I just sort of shook my head cause I couldn't believe what I was hearing. If you want to build a big fence around your own people and the create your own support system you have to build it. You also have to believe in what you are saying. If you want something solid you will need more than a $100 dollar course to get you on the playing field.

For the record I do have a license program for my SEO work and I sell it to advertising people. It's not smoke and mirrors but has actual material that can get you results on Google, Yahoo and Bing. More on that stuff later....

DETROIT REIMAGINED - TED CANTU - on The Entrepreneurs Radio Show

"The Rise of Ted Cantu -- BUILDING A BETTER DETROIT"

Ted Cantu started out as an Art Director in Chicago and New York City. He has worked through five generations of multimedia with clients including GM, Ford, Coca Cola, WWE, NBC, Oprah Winfrey, Capital Records and Unilever. Cantu has also worked extensively in the dot com industry creating cutting edge web sites and presentations for Fortune 500 companies. In 2001, the events of 911 and the crash of the dot com industry changed the direction of Cantu and he moved back home to his home state of Michigan.

Now, Cantu is working for wholesalers, retail stores and creating powerful revenue streams for his clients in a variety of industries. These include real estate, insurance, retail, wholesale, and service based industries. He is putting these companies on the top pages of Google in multiple markets and best of all he is able to do this for a low monthly fee. This has revolutionized the way local business reach ideal consumers on the web.

He is the author of two books and has a boutique search engine firm based in Novi, Michigan

Phone: 248-631-9211


THIS BLOWS..... Seriously. Adweek pumped out 25 of the worst brand fails of 2013 and this didn't even make the cut but it is by far the dumbest, more pretentious and most forgettable commercial in 2013. This is so bad that I am willing to give the other ones a pass.

I could go into a plethora of reasons why this commercial blows but I will just go into a couple. First of all the jokes in this campaign are so grey they hardly make an impression. Its like shallow breathing and you don't notice them. The woman in the chinese food commercial "TOTALLY GETS THE JOKE" and is rolling her eyes around like a dying cat. The laughter she has is contained somewhere buried deep in her throat with not enough enthusiasm to burble out and utter an audible sound. The guy driving the car is so over confident with this vast comedic ability that he can barely crack a smile over his limp attempt at humor.

What would make this commercial somewhat epic? Well that would happen when the car accidently drives off a steep cliff right after that forgettable joke and memory flashback. To me, that would redeem this horrendous, atrocity that is.... the FORD FOCUS _ AND IS BETTER CAMPAIGN.

Sunday, March 03, 2013


Detroit, Michigan  - Years ago I was crawling out of the rubble of 911 I landed back in my home state of Michigan. The message was set clear and it was that nobody was interested in SEO - the mystical art of search engine optimization. Back in those dark days I gave informational talks at Automation Alley to a bored room of under 10 people. Some of those people got up and walked out in the middle of my presentation. I was also thrown out of some marketing groups and told not to come back.... Oy.... so much has happened since then.

These days are different  - however....

Just a few years back I was sitting next to an elderly woman during yet another marketing function. She asked me what I did and I said, "SEO..." to which she replied.... "Me too...." which about knocked me over. This was in addition to her real estate business and some sort of MLM business. Yet this is the case. Maybe its the new and hip thing to say to people. As a guy who went through the trenches and got most of the arrows stuck in my back I can tell you that there was nothing hip about it. This SEO business turned out to be a major learning curve.

But one thing was clear... Michigan was now ready for this type of promotion.


Michigan has been called "blessed" in many aspects and it is. They did not go through the excruciating experience of having their hearts and lungs ripped out in the growing phase of search engine culture. The many tech waves, ( I can count at least 7 of them ) have literally floated over Michigan to ravage the pockets of venture capitalists on both coasts -- and including big cities like Chicago. It was a weird time to be part of that turbulent media circus.

The websites that were created and sold at that time did not make money. Worse, many of them failed to connect to their core audience. The search engines at the time were hit or miss.  We were relying on Yahoo and Netscape. Google was still a ways off yet and would not be considered serious until a few years later. To the hearts of many I am talking about something that happened a gazillion years ago. Things move fast in the online world and the younger generations are going to equate this to ancient history. But as a business owner - in Michigan -- you need to hear it.

The websites that we are creating now get attention. They are built for two things... speed and recognition. They get plenty of attention. These days I get the ambiguous phone call, "Yes, I would like to know more about SEO -- I heard it has something to do with .... (brief pause) ... keywords....?"  Keywords are part of it. In short they are the connective glue to hold the entire campaign together and to bring the shopper close to the supplier, the buyer to the seller and to eventually make money.


This is the news I hear. It is exciting but at the same time it is very frightening. Not every social media expert is cut from the same cloth. It is the breeding ground for narcissism, (HEY LOOK AT ME ... NOW !)  and not everyone in this collective pool of media folk are the same. I found that out as I am building my dream team. There is a lot of fakery going on out there in this great state of Michigan. There are plenty of professionals who have not gone the distance and have taken a business to the forefront of search engines and have actually made them money.

There are two popular views on the subject from the working class. One is that you don't need SEO to create social media and that it is for the birds. The problem with this view is that the media that is created is not often found on Yahoo, Google or Bing. This is a sloppy way to create social media and it is not indexed on any of the search engines. The other view which is one I subscribe to is to create relevant social media with the right kinds of keywords in it to get indexed in the search engines. This creates a support system that gives your campaigns structure and assists in its visibility.

So is it a science?  In many ways - yes. During the rough and tumble heyday of the online rise many people have come to SEO as way to seem hip or cool while simultaneously struggling with another career, (often failing). So you would get a tax guy who does SEO, a plumber who really is an SEO, an SEO who has a heart for mutual funds and the list goes on.... I have remained a media guy my entire career even when things went to the dogs. I was always publishing press releases, web videos, websites, and much more to an unappreciative audience. But that audience is now starting to see the significance of being online and in front of the pack.


A few years ago real estate guys were coming to Michigan to buy old houses on the cheap. They referred to it as, "Shoveling diamonds". The same can be said for the business landscape of Michigan. Since this state did not participate to some of the growing pains in the online world the opportunities to grab more of the online spotlight has never been better. There are opportunities here for companies to make more money in the process because the keywords that they have chosen for themselves are really missing the mark. In short, they are too generic and not specific enough to gather real attention.

There are a lot of "big brother" influences in MIchigan that want to set the record straight on how to do proper SEO but in most cases they are making a shambles out of the entire game. I am including IT companies and the phone company in this broad generalization.

More on this later....

Posted Feb 3, 2013  Ted Cantu can be found at http://www.tedcantu.com

Tuesday, October 16, 2012


"WE'RE GOING TO NEED A BIGGER BOAT" - Roy Scheider - "Jaws" - 1975

Famous words from a famous man. That's the kind of unsettling thing you say to yourself when you know you're screwed. That thought - that sickening feeling comes over you when you know you stepped in over the line and got yourself immersed in an overwhelming feeling of ill.

The same kind of feeling happens when you hire the wrong web guy, marketer or "Gurus". For the record we don't need any more gurus. We have too many of them and they, including myself, are all looking to empty your pockets Mr. Business Owner. Only thing is some of us are actually good... and some of us are slime balls and I have illustrated that fact INTENSELY on this blog and pointed out a few unsavory undesirables. These unloveables are sometimes hard to spot. They come with smiles on their faces.


Something is seriously wrong when you go through Birmingham, Michigan. At 5PM the only advertising group in the city is done for the day. People go home and the lights go off. This isn't Chicago and I am well aware of that. People go to bed really early around here and its been like that for over a decade. Now that the web has diversified and has gotten smarter a lot of gurus work out of their homes. It is no longer necessary to be part of a big advertising agency. Still.... I find it awkward that the driving force of our economy -- big ticket advertising has taken a permanent dirt nap. I remember the way it used to be.... big advertising agencies staying up all night and delivering high end media to large outlets like radio, and television.

The streets are too quiet and people are too settled in their own ways in Michigan but there is something that is happening under their very noses. The habits of the reading public is changing. So much in fact that there have been recent reports that state that people really would rather get their news off of the web. That means news sites, online magazines and interesting segments that speak to the population in real time.

There are many "experts" out there now that claim to have been part of the dot com movement or key players in the advertising new media boom in the mid 90's. Of course a lot of this is bunk and only a select few were actually admitted into that scene and I am one of them. I worked with the likes of Carlos Segura, Foote Cone, the WWE, and Capital Records. The advertising scene was very selective of who they picked and many of the gurus that you see charging an arm and a leg for their services would never get selected. It is rare that one person would actually learn how to play all of the spots in the advertising environment. In a typical agency situation one person is kept away from the graphics people, the graphics people are separated from the copywriters, the copywriters were kept separate from the sales people and so on. One person would never know what the other department was all about. Every department in the agency had their own culture. This was all before the web and I am pretty sure it is that way today.

Now the rules are blurred. Some people would look upon that as a blessing and others will see it as a curse. Just as online typography ruined many print shops digital video has destroyed a vibrant post house industry. People are able to do this kind of work out of their homes and as a result this creates an influx of more "experts". I have a serious problem with overnight experts because of all the fluf involved. This sort of thing can be tricky to spot on the web. Some websites are complicated and it is difficult to spot where the mistakes are. In any business mistakes, (and the act of allowing them to continue) can be a very costly experience. Paying attention to certain aspects of details becomes critical and making sure that the right pieces fall into play becomes a very important issue. That becomes especially true technical SEO, search engine optimization.

It is easy for some of the mass media companies like phone directories, IT companies, and generic business card / media companies to push the important stuff under the carpet so most of them do. Yet the details of a website construction is so vital to a company. It means the matter of you being found or you being invisible. I see a lot of shoddy sites and many of them come from a large institution that services a large populace. There are many mistakes that are made and I will just illustrate a couple....

A lot of the websites are all living on the same IP address or server. This becomes a problem when it comes to ranking a site to a its full potential. I see a lot of real estate and insurance companies take this route. You could potentially have 300 real estate agents living on one website. The only difference between any of them is that they all have a unique website URL. These are not true websites by definition but web PAGES..... The business owner is at a disadvantage here.

THE TRUTH: Most websites are only optimized up to 40% if they are even optimized at all. Most optimization is the result of an accident. A lot of your websites that are out there are only occupying the top spots of Google, Yahoo and Bing by default. Simply said nobody has ever made a substantial effort to top them. When you optimize a website you can literally jump over them in a matter of two weeks. Some of our best campaigns illustrate this fact very strongly. We have jumped over 39 million web pages in just two weeks because we came on very strong.

Get the low down on SEO and web site optimization by visiting Once you get there you will see a whole collection of informative articles that explains how the big picture works.

Ted Cantu posted this on Oct. 16, 2012 in Detroit, Michigan and can be found at

Monday, September 03, 2012

Ex Advertising Art Director Ted Cantu Gives Back To Metro Detroit Community, Non Profits And The People

Detroit, Michigan – The idea of doing community service may be a turn off to some and others may be confused by it. Popular self help gurus like Oprah, Anthony Robbins and Wayne Dyer often talk about the joys of giving back to the community but few actually do it. Ex advertising art director, Ted Cantu, is doing just that and is giving away free web sites, online marketing and press release assistance to nonprofit groups in Metro Detroit. This idea has also extended to individuals who are committed to doing something productive in the Metro Detroit community.

The idea has spread over a large scale mission to help five hundred causes. The working project is called, Detroit Hope 500 and Cantu has already started to work with local community oriented efforts including entertainment acts such as the Detroit Doors Tribute Band. Getting the word out about this band was important since it helps the Detroit Girls and Boys Club, The Humane Society, and the Ronald McDonald House. Cantu comes from the New York advertising scene and has been working in Metro Detroit since the events of 911.

“There are a lot of people who have great ideas in Metro Detroit. Many of them are cash poor and cannot extend the vision to help people because of expenses associated with online marketing. That is why this program exists. It doesn’t cost the nonprofit group anything. It is here to assist them to help people and causes in need in the city of Detroit.” says Ted Cantu. The areas of concentration include things like free websites, social media assistance, press releases, digital web video and more. The Detroit Hope 500 project is hoping to accommodate many different industries and causes that will help clothe the homeless, raise funds to assist with paying for heat and light bills during the winter months. Cantu will be looking for causes in need and will be assisting them with future online marketing efforts. About Detroit Hope 500:

Detroit Hope 500 offers resources for business owners such as search engine optimization, web video, press releases, social media, coupon promotion, viral marketing assistance and free customer generating tools.

Contact Information: Press Officer Tel: 248-631-9211

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