HOW COULD THE MEDIA GIANTS GET IT WRONG?
In the not so distant past I went from one web video house to another looking for help. I wanted to do a product shot and have it shrunk down for IPODS. I was ushered into one boardroom to another and was quickly up sold to a very unusable format.
It seemed that the powers that be wanted me to walk out with a 55K DVD. This was video overkill in my opinion and I knew it. I was given a script writer and two truck rolls. Seriously. These producers, (yes they were going to be on my tab as well) wanted to send out two full trucks armed to the teeth with bulky video equipment to do my shoot. But that wasn't the worst part.....
I was expected to sit through 80 hours of editing time for a 20 minute video piece. In fact, this video only had to come in two parts because of the ten minute limitation on Youtube.com.
But this complicated script - which came courtesy of a script writer, ("IM A STORY TELLER") that the company flew in from New York City - asked for three 8 minute spots. The best part about this whole debacle was that I lived in Michigan.
MICROSIZING COMES OF AGE
Now thanks to microsizing and desktop video editing. I can take the a video clip beyond the simple basics and do a cleaned up job that is fit for DVD and broadcast video. These clips are outfitted with RSS feeds and can be uploaded where they pull customers to them like a magnet This is a very powerful technology that traditional media houses cannot match.
* Web Video Fits On IPODS
* Video Can Be Read On Iphones
* Video Does All The Work Online -- Attracting Qualified People
In just under a year. Web video has literally kicked traditional media houses to the curb. When you combine these powerful advantages with a strong SEO campaign you cannot lose. Now you can geo target your real estate online and get into tight niche markets.
We are truly living in a marvellous age.
Posted by Ted Cantu creator of http://www.911copywriters.com on Oct. 9, 2007
Showing posts with label iphone. Show all posts
Showing posts with label iphone. Show all posts
Tuesday, October 09, 2007
Monday, July 30, 2007
Free Video Profiles - For Michigan Businesses
"OKAY MICHIGAN - Listen Up!! Here Is
Your Chance To Grab A Bit of Fame!"
Cantu and the SEO Search Quest group are on a mission. We are looking for interesting and eclectic Detroit area businesses to include in our video profile web site. The kicker here is that the pages that we create are going to be optimized to bring plenty of attention to all of those who participate with us.
The pages we create will also have links joining our video profile web pages to participant web sites. This means that anyone who partners with us will have higher search engine rankings as a result. Here is the first video clip promoting this unique and unusual service.....
All video clips can be traced to IPOD and IPHONE media.
Cantu posted this on July 30, 2007 at 8:24 PM
Your Chance To Grab A Bit of Fame!"
Cantu and the SEO Search Quest group are on a mission. We are looking for interesting and eclectic Detroit area businesses to include in our video profile web site. The kicker here is that the pages that we create are going to be optimized to bring plenty of attention to all of those who participate with us.
The pages we create will also have links joining our video profile web pages to participant web sites. This means that anyone who partners with us will have higher search engine rankings as a result. Here is the first video clip promoting this unique and unusual service.....
All video clips can be traced to IPOD and IPHONE media.
Cantu posted this on July 30, 2007 at 8:24 PM
Thursday, July 19, 2007
I SAID IT - THEY SAID IT - "WE SAID IT"
For the last few months I have been muttering about the IPHONE and its amazing possibilities to market. I felt so strong in my convictions that I invested into two soundstages for video work. I eagerly awaited its
coming and now its finally here....
But its nice to see someone else babble about this phenom too! In a recent posting on the DM News Blog there is a nice article there about the IPHONE.
This article goes ONE STEP FURTHER and talks about how companies will have to REDESIGN their sites so they are web phone compatible. Pretty slick eh?
Here... Check it out for yourself.....
Pretty soon companies are going to have to redesign their Web sites to make sure that they are cell phone-friendly and so that everything on the page looks just right on a small screen.
The fact that the phone has the ability to display high-quality video will also attract marketers, as they can market via mobile video ads. A GREAT OPPORTUNITY, considering people tend to respond more to things that they can visualize.
Verizon and Qualcomm also announced a plan to stream live TV to cell phones. This will also push marketers to mobile video ads.
The marketing landscape is changing right under our noses. It is important to understand the changes and to be able to foresee the future. If you can’t, read the news, see what execs and industry followers say.
For the past year or so, I have been writing stories with comments from executives on the potential of mobile marketing. Well the time is here. The iPhone will change everything.
Source: DM News - Click here....
Cantu posted this on July 19, 2007 at 4:44 pm and can be found at www.1seomichigan.com
coming and now its finally here....
But its nice to see someone else babble about this phenom too! In a recent posting on the DM News Blog there is a nice article there about the IPHONE.
This article goes ONE STEP FURTHER and talks about how companies will have to REDESIGN their sites so they are web phone compatible. Pretty slick eh?
Here... Check it out for yourself.....
Pretty soon companies are going to have to redesign their Web sites to make sure that they are cell phone-friendly and so that everything on the page looks just right on a small screen.
The fact that the phone has the ability to display high-quality video will also attract marketers, as they can market via mobile video ads. A GREAT OPPORTUNITY, considering people tend to respond more to things that they can visualize.
Verizon and Qualcomm also announced a plan to stream live TV to cell phones. This will also push marketers to mobile video ads.
The marketing landscape is changing right under our noses. It is important to understand the changes and to be able to foresee the future. If you can’t, read the news, see what execs and industry followers say.
For the past year or so, I have been writing stories with comments from executives on the potential of mobile marketing. Well the time is here. The iPhone will change everything.
Source: DM News - Click here....
Cantu posted this on July 19, 2007 at 4:44 pm and can be found at www.1seomichigan.com
Sunday, July 01, 2007
IPHONE PODCAST - WORTH THE WAIT !
The Money Machine: The Online Marketing Show
Give it a listen!
The Online Money Machine: IPHONE
Enjoy! -- 911 Copywriters
Give it a listen!
The Online Money Machine: IPHONE
Enjoy! -- 911 Copywriters
Saturday, June 30, 2007
IPHONE ASKS - WHAT CAN YOU DO?
"The World Is Watching - Now What Will You DO?"
The IPHONE was released last night to lines of fans who waited for hours. You can find a gazilion articles posted about the "Jesus Phone" on the web. But that is not what this posting is going to be about..... specifically. I figured you can go just about anywhere to find some hype and heart thumping propaganda concerning this technological marvel.
Now that you have access to technology the REAL question becomes what do you do with it?
You already know from looking at my presentation on SEO in Michigan..... that 100 million viewers watch YOUTUBE.COM a day. That in itself is pretty encouraging. These people come from all sorts of niche markets. The whole thing in a microcosm is pretty dog gone exhilarating.
MEETING WITH A FILM MAKER
This week I had lunch with an independant film maker in the Detroit market. Our discussion went in several amazing directions and touched upon pop culture. We were discussing how pop movements were either captured or even fabricated in front of a camera. Our references scanned the whole spectrum including Saturday Night Live, The Who, and music sensations like THE CLASH.
At what point did the audience "SNAP" and go bananas when the Clash performed in the film "Rude Boy". The live performances were very dynamic to watch. I was focussing on the audience and what made them react so strongly. Likewise I also downloaded a Steve Martin live performance record from 1978 this week. This is an album I have not heard since I was ten years of age. I was amazed at the kind of response he was able to extract from his audience. Martin, before he became a film director, was the first comedian to pack thousands into arenas to give comedy performances.
There was something in each performance. Something memorable. This is what made them so fascinating to watch and listen to. Trying to capture that spark inspired me to continue into other forms of entertainment. I picked up Saturday Night Live - Season 1 - on DVD. Once again I am watching a group of unknown actors revolutionize a media format. To me this is very inspiring and its worth studying.
Now that you have access to technology the REAL question becomes what do you do with it?
You already know from looking at my presentation on SEO in Michigan..... that 100 million viewers watch YOUTUBE.COM a day. That in itself is pretty encouraging. These people come from all sorts of niche markets. The whole thing in a microcosm is pretty dog gone exhilarating.
MEETING WITH A FILM MAKER
This week I had lunch with an independant film maker in the Detroit market. Our discussion went in several amazing directions and touched upon pop culture. We were discussing how pop movements were either captured or even fabricated in front of a camera. Our references scanned the whole spectrum including Saturday Night Live, The Who, and music sensations like THE CLASH.
At what point did the audience "SNAP" and go bananas when the Clash performed in the film "Rude Boy". The live performances were very dynamic to watch. I was focussing on the audience and what made them react so strongly. Likewise I also downloaded a Steve Martin live performance record from 1978 this week. This is an album I have not heard since I was ten years of age. I was amazed at the kind of response he was able to extract from his audience. Martin, before he became a film director, was the first comedian to pack thousands into arenas to give comedy performances.
There was something in each performance. Something memorable. This is what made them so fascinating to watch and listen to. Trying to capture that spark inspired me to continue into other forms of entertainment. I picked up Saturday Night Live - Season 1 - on DVD. Once again I am watching a group of unknown actors revolutionize a media format. To me this is very inspiring and its worth studying.
TYING IT ALL IN TOGETHER
What does studying the Punk Rock movement, Saturday Night Live and rebel comedians have to do with the IPHONE? It has everything to do with you being discovered and revealing your own uniqueness. My questions for you are as follows.....
1. At what point will your audience "SNAP"?
2. What kind of POP sensation will you make on the web?
3. What kind of mass following can YOU attract?
Ted Cantu posted this on Saturday, the DAY AFTER... June 30, 2007 at 7:49 am
Monday, June 25, 2007
The Misunderstood World of the SEO
"Online Life As We Know It Is About To Change"
The recent UK magazines kicked out a minor ruckuss this week with their bold proclamations of online marketing. There is evidence of change in the air in many areas of online marketing. Its not just with the Google Universal Search..... The new techniques that were mentioned in this publication went a little beyond what we typically view as online marketing.
We were exposed to Web 3.0 - higher forms of podcasting, blogging, MySQL and tying this all together in the effort of getting more web traffic and online customers. Even for a seasoned professional this would come off a bit as overkill (?)
I know professionals who work in this business who didn't bother to pick up last years edition. They were in a state of overwhelm just by reviewing the contents of the magazine. But this years edition is a lot more intense.
Online Training At Home
A recent training program for internet savvy marketers only listed SEO down to just a few sentences. The rest of the course picked up on some pretty elevated areas. Right after a couple of text book definitions of online marketing the course got more indepth. These areas had very little to do with any typical SEO practices.
In other recent news you just cannot escape the coming of the IPHONE. The influence of video and audio messages that you design will open new doors of opportunities for new sales. This is flipping the business models of broadcasting upside down.
YET, you really do need a strong SEO based delivery system to get your media out into the public.... One that will enforce your viewpoints upon your public. One that has the ability to bounce back up once it has been knocked down a few pegs on the search engines....
Posted by Ted Cantu on on June 25, 2007 at 11:31 pm
The recent UK magazines kicked out a minor ruckuss this week with their bold proclamations of online marketing. There is evidence of change in the air in many areas of online marketing. Its not just with the Google Universal Search..... The new techniques that were mentioned in this publication went a little beyond what we typically view as online marketing.
We were exposed to Web 3.0 - higher forms of podcasting, blogging, MySQL and tying this all together in the effort of getting more web traffic and online customers. Even for a seasoned professional this would come off a bit as overkill (?)
I know professionals who work in this business who didn't bother to pick up last years edition. They were in a state of overwhelm just by reviewing the contents of the magazine. But this years edition is a lot more intense.
Online Training At Home
A recent training program for internet savvy marketers only listed SEO down to just a few sentences. The rest of the course picked up on some pretty elevated areas. Right after a couple of text book definitions of online marketing the course got more indepth. These areas had very little to do with any typical SEO practices.
In other recent news you just cannot escape the coming of the IPHONE. The influence of video and audio messages that you design will open new doors of opportunities for new sales. This is flipping the business models of broadcasting upside down.
YET, you really do need a strong SEO based delivery system to get your media out into the public.... One that will enforce your viewpoints upon your public. One that has the ability to bounce back up once it has been knocked down a few pegs on the search engines....
Posted by Ted Cantu on on June 25, 2007 at 11:31 pm
Monday, June 11, 2007
REBEL MARKETING - EXPLAINED
"WE'RE LIVE ON THE IKE ENGELBAUM SHOW - JUNE 07,07"
This episode is very subdued but don't let that fool ya. The information that we touch upon in this clip could flip your business upside down. We go into why the whole REBEL MARKETING concept is one you should be aware of and utilize. This is what great marketing is all about.
By using common everyday items like the IPOD and the new IPHONE we are able to tap into hidden niche markets. Now when you combine those elements with GOOD SOLID SEO strategies you have a winner on your hands. Now we can steer that campaign right into the hands of qualified buyers and people who want to fully utilize what you are selling!
This system is powerful because:
* We bypass broadcast media
* We don't pay for any airtime
* We connect to niche markets
* We do not have to pay monthly contract fees
This thing rocks.... Check us out....
Ted Cantu created this post on June 11, 2007 at 7:13 am.
Thursday, June 07, 2007
THE AGE OF INSTANT SATISFACTION
"This Goes Beyond Just Downloading POP MUSIC !!"
As I write this post I have just downloaded the entire Clash Catalog from ITUNES. I also grabbed some early punk classics this week by the DAMNED and Generation X. I am getting revved up for this new romp with REBEL MARKETING..... But more on that later.....
Its inspiring that we are living in an age of INSTANT SATISFACTION. This goes far beyond just instant downloaded songs for your IPOD and IPOD car stereo system! This type of instant gratification can come in the form of getting your web pages INSTANTLY INDEXED !!
If you haven't heard this new presentation you can hear about
As I write this post I have just downloaded the entire Clash Catalog from ITUNES. I also grabbed some early punk classics this week by the DAMNED and Generation X. I am getting revved up for this new romp with REBEL MARKETING..... But more on that later.....
Its inspiring that we are living in an age of INSTANT SATISFACTION. This goes far beyond just instant downloaded songs for your IPOD and IPOD car stereo system! This type of instant gratification can come in the form of getting your web pages INSTANTLY INDEXED !!
If you haven't heard this new presentation you can hear about
how to get your Michigan Business off the ground .. and into the online orbit !!!
The other thing that you will have to get used to is the ability and freedom to get your marketing messages out there in the pubilc eye, (both audio and video). Lets get straight to the point this is going to cause a disruption into the radio and broadcasting industries.
THE NEW YORK TIMES
Just recently the New York Times ran this piece about how you can buy cheap radio airtime on Ebay. Imaging going to Ebay to bid for cheap airtime. I just found this in the June 6th edition and I couldn't believe what I was reading.
Just a year ago I was put into the CLOSING ROOM and interrogated into buying a 40 thousand dollar block of airtime. This was back when I was trying to get my Detroit area radio show off the ground. I had this miserable experience thrown on my lap no less than two times. I barely got out of the room in one piece. I was shaken and very upset. If you think used car salesmen have no heart.... (and.. most of them don't) they are harmless in comparrison.
This new approach to getting your marketing message out there tips the typical broadcasting world upside down and inside out. As a struggling company you have got to love that.
Even if your company is not struggling you can still save a fortune by placing your media into these distribution channels. The overall effect is just stunning. You no longer have to wait for a miniscule 10% return rate on your marketing efforts. You will know in a very short amount of time if you have an active audience for your products, goods and services.
In a very short amount of time. And the IPHONE is going to further elevate this knowledge base to you. The entire game as we know it is going to change in radical proportions.
Ted Cantu posted this on June 6, 2007 at 8:52 and can be found at http://www.1seomichigan.com
The other thing that you will have to get used to is the ability and freedom to get your marketing messages out there in the pubilc eye, (both audio and video). Lets get straight to the point this is going to cause a disruption into the radio and broadcasting industries.
THE NEW YORK TIMES
Just recently the New York Times ran this piece about how you can buy cheap radio airtime on Ebay. Imaging going to Ebay to bid for cheap airtime. I just found this in the June 6th edition and I couldn't believe what I was reading.
Just a year ago I was put into the CLOSING ROOM and interrogated into buying a 40 thousand dollar block of airtime. This was back when I was trying to get my Detroit area radio show off the ground. I had this miserable experience thrown on my lap no less than two times. I barely got out of the room in one piece. I was shaken and very upset. If you think used car salesmen have no heart.... (and.. most of them don't) they are harmless in comparrison.
This new approach to getting your marketing message out there tips the typical broadcasting world upside down and inside out. As a struggling company you have got to love that.
Even if your company is not struggling you can still save a fortune by placing your media into these distribution channels. The overall effect is just stunning. You no longer have to wait for a miniscule 10% return rate on your marketing efforts. You will know in a very short amount of time if you have an active audience for your products, goods and services.
In a very short amount of time. And the IPHONE is going to further elevate this knowledge base to you. The entire game as we know it is going to change in radical proportions.
Ted Cantu posted this on June 6, 2007 at 8:52 and can be found at http://www.1seomichigan.com
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