SEO: What Does It Take
To Turn My Home
Into A Local
Monday, August 04, 2014
GOOGLE CHANGES: Where Can I Get
Decent Web Traffic ?
DETROIT, MICHIGAN – The best thing about having a news site is I get toBut have you tried this? Have you really tried doing this?
shoot my mouth off and speak freely. Try doing that on a press release.
You can never truly speak your heart and don’t get
me started when it comes to quotes. I’m going to just jump right into it….
Look, I get a lot of emails from famous online marketers who swear by,
“Stepping In Front Of The Web Traffic”.
I’m not kidding… that is what these people tell me. I got emails on top of
emails and they are all saying the exact same thing. That is the hip thing to
do right now. Just literally buy some software and ---- step in – unannounced in front of all
these traffic streams on Google+, YouTube.com and other forms of social media. They
continue to tell me that if I put my web site link in front of these people I will get web traffic….
A lot of it… and I will be overwhelmed and this can translate into sales. They got
photographic proof of their bank statements and
they are impressive.
Most people out there are shaking their heads no. I try everything and
although this soundsgreat in theory many of these software programs are
garbage and do not work. OR…. They dowork and the instruction manuals
are poorly put together. For the life of me I couldn’t figure out how to get Traffic
Elixir to work properly. I even got tech support and it never worked out for me.Now
I see programs popping up for YouTube and they are all telling me to do the
same thing. “Just Step In Front Of Web Traffic and The Sales Will Come….
And So Will The Web Traffic… !!!!”
Now here is some truth for you. A lot of these Google+ communities are run
with some kind ofmoderator and they will not tolerate your little spammy
messages on them. They actually kick youout and block you. Just go
ahead and try it and let me know how it works for you.
I can understand the theory of jumping into existing traffic streams but
eventually this method of attaining traffic is going to get rejected by Google.
The algorithms will change and you will be back at square one again trying
to figure out the never ending problem of getting web traffic. But do you know what the REAL problem is? ITS YOU…. Most businesses are slothful
enterprises that do next to nothing in the means of story telling. Worse,
most businesses have no stories to tell….
Hot Targeted Web Traffic?
YOU BUILD IT
The PROBLEM is that we now live in a voyeuristic story culture where people
will spy on your company FIRSTbefore they decide to do business with you. If you
are running 10% off coupons and expecting the phone to explode off the hook then you’re in for
a lonely and terrifying surprise. Nobody will be clamoring over each other like in the movie,
“World War Z” and beat your door down to do business with you. Oh no chicken little, oh no…. far from it.
Stories are everything.
I got rejected from this web traffic program recently, (it’s actually happened a
couple of times) because I study everything – and the famous marketer heard about who I
was. He refused to service me and said thathe wouldn’t be able to teach me too much. When
he asked me how I create web traffic I told him about the extensive amount of writing I do and the
kind of networking I do and he said, “You are creating the most expensive web
traffic around… you are building it.” He went on to explain that he buys cheap web traffic and
that is how he gets around his traffic problems.
But did you know Google is starting to delist websites that have too much phony web traffic?
They are lookingat unusually high bounce rates and will take the sites off the SERPS, (search
engine result pages). If that happens to your one website… I am going to assume that you only
have one web site…. That is going to tank your business.
And it’s happening to thousands of people daily.
· 35% Of All Purchased Web Traffic Is Fake
· Google Is Cracking Down On Fake Web Traffic
· Web Traffic Companies Will Send Bots To Your Site,
and Not Every Hit In Your Counter Is A Real Person
· 83% Of All Companies I Consult With Mismanage Their Web Traffic
So build your empire, build your company and establish your position on
what your company isall about. And by that I mean to ask, “How Well Do You
Really Know Your Audience?” Most people don’t know their customers or what
they are looking for. Very few businesses have a culture.Worse, they never know.
A lot of companies I consult with refuse to even enforce a simple emailsign up list
policy. So money continues to walk out the door after every random purchase and in
Getting a person in the door is expensive. Getting them to come back takes
some effortand this is something that many companies refuse to do. Maybe it’s not
knowing what to do,maybe it’s not in the job description and not the employees
responsibility. Eventually this is
all going to topple down on the business owner.
WHAT ABOUT THE SERPS? Is Being Number One Still Important?
Search engine optimization is important and being number one in your
field is important. That is always going to be the case but you know what’s
even more important? Your connection to other businesses and tangent markets
is important for lead sources. Keep in mind this is different for every business. But
you want to align yourself with businesses that
compliment what you are all about.
So if you running a hair salon here is what you need to be connected to:
SALON – MAIN BUSINESSConnect to – nail salon, wedding planner, clothing boutiques,
club promoters, jewelers
Then the other thing you want to consider is what do these kind of That particular
market follows pop culture, popular music, trending videos, and what ever is
happening at the moment. They are really into the – “Now”. They don’t care less
about your 10%off coupon and certainly will not rack up miles on their car to drive
across Metro Detroit just to
save a few bucks.
Here is another example:
ROOFING – MAIN BUSINESS Connect to – community websites, community
coupon sites, DIY sites, landscaping businesses, deck building businesses,
fence business etc.
Instead of trying to spam existing businesses you will have to create
content that other people will want to use, share and distribute to others.
Can you do that? If not, you better findsomeone that can write some content that
you can use to solicit business with. Stories
are everything. You are surrounded by what you create.
Make sure it’s fresh and refreshing. If I have to read another one
of your John Lennon,Helen Keller or Morgan Freeman quotes I am going to jump
out a window. We need newwords, new analogies don’t just borrow from other
people and try to sustain a profitable business off the generosity of some other
wordsmith. Create your own brand and establishyour own culture. It’s important.
There is nothing more important that creating content that you can pass on and
share with other people. The ability to change minds, and to alter the course
of your own destiny belongs in your hands. Do not compromise your
profit potential by being
completely bland and ordinary.
The worst businesses I worked with in the past were jewelry stores and
parts wholesalers. These guys are usually selling their products based on the
cheapest price or the best deal.Can’t toot your horn too loud there and there
isn’t much of a story to pass on.
· People Love Stories
· People Surf The Web To Be Entertained First
· Our Culture Is Fixated On Pictures
· People Love To Pass Stories Onto Other People
Breaking format helps. Even a lot of the markers that have flooded the
scene in recent years havesubscribed to the 400 word formula when it comes
to content. They believe that you must stay withinthe 4oo word limit when it comes
to web content. This is based on the press release guidelines when you use a
professional service. But when you have a website that rule goes out the window and
in fact it is the longer articles that get indexed first on Google. This is even more of the case
when the content is original and it
comes from you directly.
I read some time ago that Google only indexes 14% of all websites
based on content. I personally think that number is a lot higher than that.
But let’s suppose for a minute that is true. You know a lot of websites out there right
now are nothing more than glorified business cards with nothing but an address
and a phone number. There is no news going on there. Rarely if ever do these
websites address anything that is happening in the community or in a niche group.
Keep in mind that these businesses do very little but toot their own horn
about how great they are. This is echoed in social media. When that happens
there is no chance tointroduce a new thought, joke, or idea and the company or
brand becomes dull. People stopcaring and shuffle off to the next shiny new thing.
In this economy you need to be flexible andallow some amount of human interest in
your company. If you are sticking to a strict blueprint
of what your brand is all about and staying steadfast to a
10% off coupon type of regimen you
are destroying your business.
So to summarize here is what you must do:
· Mix A Fair Balance Of Human Interest
· Stay Topical With Current Topics
· Tell True Stories
· Make Your Business Relatable To Others
· Show Case Studies And Invite Conversation
· Write Articles Larger Than 400 Words
· Create Better Sales Offers
· Connect To Tangent Markets
· Hire A Good Content or Copy Writer
· Make Sure Your Stories End Up In Multi Social Media Channels
If you follow this guideline you will be able to attract better people for your business.
Make sure you create a solid story that you can stick with in your business. Remember
people are surfing the web for entertainment and are looking for information that is useful.
They want to look over your shoulder first before they ever call you and this is very important