Ted Cantu Is Full Of Truth......

Funny what can happen in just a years time. A year ago we were getting slammed for some pretty ridiculous things. The problem started when I started attacking conventional thinking in regards to advertising. It seems that a lot of us out there are mentally married to expensive advertising, pay per click, yellow pages and some other costly things....

TELEVISION VS WEB VIDEO
The comment I made about television was the one that really set the automotive industry off their rocker. The idea here is that graphics need to look dynamic, filled with rapid edits, and come off like a Hollywood commercial. We took the opposite spin on this and created hand held shots, used cheap HD cameras, and did some green screen composite shots and mocked television informercials. Yes, it was decidedly low budget but it served a purpose.

The videos that we shot for the web did everything the automotive companies didn't do. As a result we acheived 47,000 views for some of our clips and that was just on YouTube alone. My automotive companies did not fare as well. They pulled a dismal 80+ views and so it goes.....

We did a lot of other changes too in our company recently. We no longer feature models in our clips. Again, we tested this out and found out that the consumers who watch our video clips are looking for the guy next door. They do not crave Hollywood they are just looking for someone who is honest and believable.

Web video is different than television on many levels. Television has certain standards that the advertisers live to stand up to. Web video has no pretentions and is open to experimentation, off the cuff comedy, and spontaneity. It also offers a chance to communicate on a soul level than with television commercial culture.

IMPORTANT KEY POINTS TO REMEMBER
YouTube has expanded their time limit on the videos you upload. They will now accept videos that are 15 minutes in length. Keep in mind that this is in top shelf HD.

Clueless About Online Marketing?

Everything You Wanted To Ask About Website Marketing But Was Just Too 'Gosh Darned' Embarrased.....

Face it, you are flabergasted with the world of online marketing. Not everything you try is going to work. In fact, every market I have found myself in has twisted and turned in different ways.

That not only makes the experience confusing it makes it pretty frustrating to boot. Advertising your business online is not easy. In fact, until I figured out the entire thing I found the experience very humbling.

As you know I spent uncountable hours until I got a good handle on this. I was on the radio, read over 800 books, figured out how to write compelling sales copy and even wrote a book in the last recent years. That is why I am so excited about this new project.

I am going to turn over my knowledge to all of you out there, FREE OF CHARGE. Those who know me personally know how I hate talking on the phone, (yes yes it is a necessary evil). This open format allows all of my friends out there in business to ask me detailed questions about how to promote themselves online.

When it comes to online internet marketing and web 2.0 you need to come to this site.

http://business20.forumotion.com/index.htm

This is the invention of Ted Cantu, the author of, "The 30 Day Total Business Makeover". It is presented in a simple format that encourages participation and questions of all sizes, complexities and magnitude. The idea is to flourish innovative talk and help business owners out there express their concerns and frustrations... free of charge.

Give it a try. I promise not to let you down.
For more information or if you need to consult with me on the phone you can leave us a number at the studio at 1.888.305.2532

Ted Cantu posted this at 2am July 4, 2009.