Thursday, December 21, 2006


I was reading up on my blogs and RSS feeds and came across some interesting informaton. The Staples chain is famous now with their Easy Button campaign. But along the way this thing actually became a real product that you can buy. Its mostly a novelty gift idea for the office.

But lately its taken on a new theraputic turn. Its also being given to people in the hospital with cancer and other serious illnesses. This is not what it was intended for but that is how its being used. This is interesting to me and a little odd. It has gotten the company some very good press, ( no pun intended).

Now if they can figure out a way for this button to fix web copy. Hmmm?
Ted Cantu Fascube 2006

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