Sunday, December 17, 2006



It is crucial if you want to attract more business. Now take a look at this article from Entrepreneur Magazine. While analyzing a business plan up comes the following....

"Chart to success: We all know that plans are imperfect things. How can you possibly know what's going to happen 12 months or five years from now? Isn't putting together a marketing plan an exercise in futility . . . a waste of time better spent meeting with customers or fine-tuning production? Yes, possibly but only in the narrowest sense. If you don't plan, you're doomed, and an inaccurate plan is far better than no plan at all. To stay with our sea captain analogy, it's better to be 5 or even 10 degrees off your destination port than to have no destination in mind at all. "

Interesting eh?

Tracking real success sounds doable in a broad context. But when it comes to hard nose data this comes up rather short. Thats why I recommend using real Web Analystics to track your progress. This is an excellent way to track sales copy, ( to see if customers are going for your offers or not). This is also a great way to find out what kinds of computers or modems they are using to access your material online.

This also works when you are tracking direct mail campaigns. This lets you see who is coming to your landing page, and checking out click through rates.
Article written by Ted Cantu, freelance correspondent for
FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of Cantu is located in Walled Lake, Michigan.

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