The recent wave of web sites got it right. Sharing your content is THE WAY TO GO. Why just live on one web site when you can live on .... 50 others?
The Recent Borat Phenom.... has it right. They are using My Space to help promote the movie. This is being used and shared by the fans. Just like an earlier entry I mentioned Pop Secret Mountain. The fans are sharing the content while adding the cut and paste code into their own web sites.
This is a great way to let people promote your marketing message. More companies can learn from these examples. This is another way to improve search engine rankings, stay relevant in Google and make the most out of your online marketing.
Besides Google loves getting new content !!!