The New York Times reported this morning that Brands are making their own shows to get more customers. Last month we mentioned the Burger King Motion Picture and that was pretty outrageous enough. Now Budweiser is getting into the act.
"BUD TV" is going to have several online channels offering different types of programming in order to sell more products. Advertising agencies are lining up for the big contracts.
Small business can actually benefit greatly by copying this strategy. The next time you are thinking about an infomercial think of distributing it through a video server, AKA YouTube.com The other thing you can do is distribute it through your affiliate program.
This is a great way to infiltrate your product into the mass teen market and generate more interest.