Friday, December 19, 2008

Internet Dental Marketing Takes A Hit - Part 1

I recently looked into some of the top cosmetic dental groups in my immediate area. As a direct response marketer I couldn't help but notice how clueless some of them were when it comes to online marketing. One common problem that was obvious to me was the fact that many of these Dental web sites had come from the phone company.

These sites in particular offered many new challenges and several interesting problems. First, they were almost impossible to manipulate for the search engines. The HTML included in these sites are pretty basic and they were very limited when it came down to the nitty gritty.

Whats The Deal With Meta Keywords?
Are meta data keywords important? A lot of people in the know say they are not that important. I have seen negative articles written about this topic in tech publications such as, "Web Designer" magazine. We have tested the arrangement of this type of material in my studio and found some rather interesting points of interest. If you do not arrange them in a certain order you will botch up the description of your web page on the SERPS, (Google search engine result pages). The search engine spiders will jump down and grab a hold of the first bit of text it can. If that bit of text happens to be, "Closed on Sundays" then your web site page will look rather unspectacular online. It will read something like, "Welcome to Smith Cosmetic Dentistry - Closed on Sundays". There is very little chance that your page listing is going to get clicked on anytime soon. There would be the missed opportunity to truly sell your services.

Example: "Welcome To Smith Family Dentistry - Cosmetic Dental Surgery Is Here and Brings Relief to S.E. Michigan".

I can list two sentences inside the description and this is my chance to REALLY sell the dental company. Sadly, a lot of dental practices do not do this because they lack the basic knowledge to do so. I honestly believe that the description section is the absolute best place to sell your services. In fact, it is important to treat this area like you would treat direct mail. This serves a double purpose. On one hand it is there to really deliver a preview to your online prospect. It should entice them enough to click on the above blue link, (Title of web page) and open your page.

You want your web page to get opened just like you want your direct mail to get opened. The whole purpose of being out there online is to get seen before your competition just like in direct mail. I do not see this to be any different because the objection is the same.

End of part 1.

Get more information about online Internet Dental Marketing here.....

Posted by Ted Cantu, at 8:45 PM on December 20, 2008

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