Wednesday, July 11, 2012

TIME TO ROCK THE WEB There has been a lot of unnecessary drama here on ROCK THE WEB and not enough video. I apologize for that and I need to get a little more freeform. For laughs and giggles I threw on an old real estate SEO video I made eons ago for your enjoyment.

What I really want to talk about now is some SEO, search engine optimization news and the utter shambles I see going on in the Hydroponics Industry. This is a freeform industry that has sprouted up over the last few years and has kicked up some serious momentum in Michigan.

The reason why I say its freeform is because there doesn't seem to be any rules. The websites in this industry come in lots of wild shapes and sizes. Most of them are not optimized and some of them are downright spammy. This is dangerous for many reasons. The ones I have seen with hidden text and white on white text and backgrounds run the risk of being blacklisted. In 2012, it still amazes me that people tend to do this and expect to move volumes of products.

... To me that is suicide!! Yet, people have the tendency to do that. It is downright crazy.

EVERYONE IS WATCHING Most websites top off at about 10 pages unless you are talking about shopping carts. When it comes to shopping carts this number can become a lot more serious. They can range anywhere from 100 pages to 1000+. This has always been an area of concern to me. I do not believe that is the heart of the website. I am more interested in landing pages, sub-domains and how to branch the site out more so that it is more search engine friendly.

I ran into the book, "Outsmarting Google" last summer and was intrigued with the idea of the "Nuclear Football" website. The company name is "First Page Sage" and they are based out of New York City. The website works like this... Basically they are utilizing up to 400,000 keywords in the website and are creating a floodgate of web traffic. These types of websites are amazing. This translates into an abundance of 6 million web traffic hits a year not to mention a considerable amount of business for the clients.

These sites are able to be found for a variety of keyword phrases that are not location distinctive. In other words if someone is looking for a hydroponic shop they do not have to add their city or state into the search phrase. They are simply known for, "Hydroponic Nutrients" instead of "Hydroponic nutrients Michigan". This can make a big difference when it comes to getting the right type of attention.

Most websites aren't willing to make that sort of commitment or dedication to getting real attention on the web. It comes with a hefty price tag. Once the website is built it can be used to pull in more sales and more revenue. That is the beauty of creating these behemoth websites in the first place. There is a serious pay off but you have to be willing to commit as a business owner.

Ted Cantu works in SEO, search engine optimization and can be found at

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