Saturday, April 16, 2011

Can Gold Merchants Really Benefit From The Yellow Pages?

The media collapse is interesting. I pay attention to things like that since I am right in the middle of one of the biggest implosions in modern history. Newspapers like the Ann Arbor News are no longer serving the public. The old Eccentric newspaper building is the host now to a series of new offices for some unrelated industry. The past is the past.

What is emerging now on the streets is nothing short of breathtaking and quite honestly a little scary. As a marketer on the street I see a lot of strange people hustling for a quick buck. The jobs in Michigan are scare and practically nonexistent. A lot of media reps are barging into unsuspecting businesses and trying to hawk their Yellow Page advertising and its not cheap. The SEO component on it really intrigues me.... With all of the breakthroughs on the web I am questioning if it is even needed.

Restaurants still market on the web with individual websites. But they don't break their backs to get something out to the public. There are a lot of Web 2.0 services that will promote pretty much anything for free. A lot of lazy restauranteers are happy to oblige doing the bare minimum. That is to say a lot of them do nothing with their marketing and leave it up to customers to post reviews all over. These go to the top of page 1 on popular search engines and that will actually drive traffic over to their websites.

Gold Merchants: Buying and Selling on the Web
But what about gold merchants? Can they really benefit from being on the web? Is it worth paying $12 grand a year in advertisements in phone book advertisements? Some say no. I would only consider paying those kinds of fees if the placement on the search engines was a sure thing. I am getting a lot of fluff about having to wait for seven months for any type of results.

That is the kiss of death for most Michigan businesses. As an SEO marketer I can see a lot of businesses folding up shop and calling it quits. A lot can happen in 7 months. There could be emergencies, lightning, floods and other acts of God. You can expect to see a lot of tragic things happen in a city like Detroit. That is a very unacceptible time frame to get any sort of customer response.

Right now there is actual blood on the streets. Business owners are struggling to get foot traffic into their shops. Someone told me the other day that all brick and mortar businesses are obsolete which is complete gibberish. This is another myth that goes hand in hand with the paperless office and the elimination of US cash. It is always dangerous to heed the advice of fear based monocratic minded nincompoops who have never scratched dollar one in their industries.

What is happening out there on the street does cause for some alarm. Media vultures are now trying to cash in on the ultra sexy profit margins of SEO - search engine optimization and other high end visibility tactics. Keep in mind that just a few scant years ago this type of marketing was considered geeky and too technical. Most business owners found it boring and unimportant.

Now that the world is changing we are reconsidering the importance of search engines. Media vultures and media reps see the monetary potential and are out combing American businesses. They can get into the shops quite easily even if there are no soliciting signs if they are already customers and buying phone services. But before you sign that contract you should be aware of your other options and there are many out there......

The results we pulled for a gold store are posted above......
We were able to pull all of page 1 results in a matter of weeks... instead of months.

We have created a new style of advertising for a new age.... The results are staggering are worth taking a look at.

This is the new standard that is keeping a lot of Detroit, Michigan businesses open.

Posted by Ted Cantu, Saturday April 16, 2011

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