When abuse becomes the norm the mentality is to take that train to the end of the tracks. One technology suddenly becomes the way to do everything. Its happened with many different things on the web -- MySpace, Flash etc.
So when Seth Godins creation, "Squidoo", took massive hits from Google everyone flipped out. Peoples web site rankings fell short and the one trick pony took a mighty tumble. The sudden slap came without any warning and many sites took a loss in web traffic. This is very similar to the Jagger Dance that took place last summer when Google changed their algorithm.
DO NOT DEPEND ON ONE TECHNOLOGY TO FLOAT YOUR BOAT
This should go without saying. But anytime you expect a technology to be there for you rain or shine you will experience issues. Maybe not in the beginning but be rest assured that technology is a difficult speed changling.
Enough with the preaching - ahem... back to Squidoo. As you can imagine there were a lot of people creating fluff onilne in the form of digital spam like lenses. The whole Lens concept for those new to Squidoo is a sort of personal page that invites participation much like MySpace. The overall effect was one of great alarm. Imagine lots of pages out there in this social network that has nothing but insensitive ads and spam like content. It would take only a matter of time before Google would squash these entries as legitimate page rankings.
There isn't much being said for original content in this arena. Sure there are plenty of honest contributors in Squidoo land. But this whole idea of taking spam content and infiltrating a social network with the intent of clogging up the system is only going to get you so far. Spammers have tried this in the creation of link farming and spammed email messages.
The problem here is that Squidoo can greatly affect ones search engine rankings. If used properly this can be a tremendous asset. If you abuse the system of course you lose it all.
IS IT REALLY A PROBLEM?
Working in a corporate environment invites all sorts of new challenges. One, there really isn't a lot of time to dedicate to the ongoing, fast moving world of online marketing. Sure the bosses are afraid to pay for ones self development in learning the game. There is always the chance that another company with bigger pockets will snatch their prodigys away. The other likely scenario is that the quick thinking pupil will skate off with all this knowledge to the highest bidder or become a competitor.
There are a ton of things you can do to bring in legitimate high rankings. In fact, there are many steps you can put in place and have these systems INTERLOCK and perform like a real internet in your behalf. But this type of thinking requires intelligent thinking and time.
This is a very political time.
If the majority of people are looking to scam the system then that means there are plenty of opportunities available. By the way if your pages are ranking at 85% or over just in Meta Data.... You can seriously knock the cover off the ball in this Internet marketing game. Your competitors will be left reeling in the dust. The trick is to get at this number honestly.
And that takes brains.... and Patience.
Posted by Cantu on Oct. 10, 2007 at 9:35 PM