Wednesday, June 15, 2005



I went to a business breakfast meeting this week -- I do that from time to time to see how the other half lives. I used to use this as my primary networking tool and i got to tell you -- i have stopped because my techniques have gotten me far more effective targeted results. Now heres the lesson for today. People only buy on price when they view you as the same as your competition. Then AND ONLY THEN will they haggle you down and try to get you strictly on price. If you want to beat this then you must take yourself out of the competition and differentiate yourself and your services as something completely different.

The other thing you need to do is bring your customer back for 10, 20, 30, 40 sales. I create forms, bingo type cards, print up my own chips, punch cards that I value as money. They are only exchangeable for services I CREATE. Now you probably need to see what I put on mine and how i distance myself from my competition. This is an art -- but its also fun. Our new courses this Friday will be released and they are power packed with information. Call us on our pre-recorded FREE 24 MESSAGE at 1-888-305-2532 for more information. This can work for ANY INDUSTRY, even chiropractic! (that ought to bring relief to the medical people I met this week at a breakfast business meeting). You can get all my power points too, I put them in the course. Check out our web site at

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