THE AGE OF INSTANT SATISFACTION

"This Goes Beyond Just Downloading POP MUSIC !!"

As I write this post I have just downloaded the entire Clash Catalog from ITUNES. I also grabbed some early punk classics this week by the DAMNED and Generation X. I am getting revved up for this new romp with REBEL MARKETING..... But more on that later.....

Its inspiring that we are living in an age of INSTANT SATISFACTION. This goes far beyond just instant downloaded songs for your IPOD and IPOD car stereo system! This type of instant gratification can come in the form of getting your web pages INSTANTLY INDEXED !!

If you haven't heard this new presentation you can hear about

how to get your Michigan Business off the ground .. and into the online orbit !!!

The other thing that you will have to get used to is the ability and freedom to get your marketing messages out there in the pubilc eye, (both audio and video). Lets get straight to the point this is going to cause a disruption into the radio and broadcasting industries.

THE NEW YORK TIMES
Just recently the New York Times ran this piece about how you can buy cheap radio airtime on Ebay. Imaging going to Ebay to bid for cheap airtime. I just found this in the June 6th edition and I couldn't believe what I was reading.

Just a year ago I was put into the CLOSING ROOM and interrogated into buying a 40 thousand dollar block of airtime. This was back when I was trying to get my Detroit area radio show off the ground. I had this miserable experience thrown on my lap no less than two times. I barely got out of the room in one piece. I was shaken and very upset. If you think used car salesmen have no heart.... (and.. most of them don't) they are harmless in comparrison.

This new approach to getting your marketing message out there tips the typical broadcasting world upside down and inside out. As a struggling company you have got to love that.

Even if your company is not struggling you can still save a fortune by placing your media into these distribution channels. The overall effect is just stunning. You no longer have to wait for a miniscule 10% return rate on your marketing efforts. You will know in a very short amount of time if you have an active audience for your products, goods and services.

In a very short amount of time. And the IPHONE is going to further elevate this knowledge base to you. The entire game as we know it is going to change in radical proportions.

Ted Cantu posted this on June 6, 2007 at 8:52 and can be found at http://www.1seomichigan.com

Inside The SEO Search Quest Studio

"STOP WASTING TIME WITH ONLINE TRICKERY THAT FAILS TO GET RESULTS!"

SEO Search Quest has posted a new 30 minute online tutorial about how search engine optimization can help boost -- Michigan business! This insightful search engine optimization flash movie will show you how real SEO techniques can help your site grow online.

This in depth view at how podcasting, seo, and rss feeds can dramatically boost your online rankings in Google. If you have questions on:

* How to get more customers online
* How to beat heavy broadcasting fees
* Creating a bridge between your product and a niche audience
* How to eliminate wasteful spending online

This very unique presentation can show you how to connect your message to IPOD users!
http://www.1seomichigan.com/2.html

Ted Cantu posted this on June 6, 2007 at 10:08 pm and can be found at http://www.1seomichigan.com

"Rebel Marketing" Broadcast to Appear on the Ike Englebaum Show

Cantu and the SEO Search Quest Group have announced their appearance on the IKE Englebaum Show in Southfield, MI. The broadcast is going to mark the initial appearance of a cultural phenonmenon.

This concept of, "Rebel Marketing" is going to be discussed live on the air. This is delivering marketing straight to the people who want it the most. This new radical concept actually cuts out all of the following:

* Advertising Agencies
* Middle Management
* Radio Stations
* Television Advertising
* Micro Management
* Temp Agencies

And a cast of... dare I say millions. This is going to be memorable. In fact, this is also going to kick off a television station of the same name that you can tune into online. It is a radical departure from what is commonly known as Internet Marketing.

We will be posting the footage online in several places. This is going to be an important podcast --- er... I mean, Vodcast.

http://www.1seomichigan.com

SEO Resource Site Gets Facelift

Its time once again to haul out the guts and rearrange the face of.... http://www.1seomichigan.com and that is just the beginning. After a whirlwind period of new contracts, jobs and touring SEO Search Quest is rehashing all of its goods online. This new mix will tend to give the audience members a lot to chew on.....

We have scoured through the best blog articles and will be posting them on our new site. These will also include podcasts from our show and marketing help as well as a few choice examples. This will futher illustrate the power of the types of sites we are currently building and promoting.

More importantly we are going to centralize all of our media for the upcoming Universal Google Search. This has been a hot topic lately and its got SEO firms rethinking their strategy.

Ted Cantu posted this on May 30, 2007 at 9:13 am and can be found at http://1seomichigan.com and http://seowebcoach.typepad.com

SEO Relevancy - Time To Take Out The Trash

"..... a little wine in the morning, a little breakfast at night ~ !! Woo oh boy I'm beginning to see the light !!!"
Lou Reed, and the Velvet Underground 1969

After this weeks walkout at the Ann Arbor IT Zone, (see Roundtable Discussion - click here) I can really only handle just a wee bit more of traditional black slapping and self congratulation related palaver. But the bottom line here is that a lot of people are out there looking for answers. Because of this recent influx of web development it is highly probable that most companies do not know what kind of questions to ask.

In fact, I am almost sure they don't.

The articles that I come across range from the very simplistic, (as in a recent USA Today article) to the more daring, (Web Builder Magazine). There are tools and techniques that fall between the cracks, (geek speak) and beginner books. You need a full comprehensive glimpse at all of the above before you can begin to get a good handle on what is out there.

Here is a recent article published in USA Today

Getting Noticed on the Web
“I've had my website up for a year, and as far as I know, I haven't found one new client from the Internet," says Balsam, 50. "I want that to change."

http://smallbusiness.aol.com/grow/marketing/article-partner/_a/how-to-get-google-to-notice-you/20070119182709990001

"Keywords direct the search engines to how to find you," Winfield says. "And links are the holy grail. If a lot of sites link to you, that means you have authority and should be placed higher than others.”

Balsam's front page was virtually devoid of text, beyond tabs for inside pages and contact information. Winfield says this is a huge no-no. Google's spider crawls the Internet compiling website information, looking to keywords on the page for how to reference the site.

You get the picture.....

Now, you know its the keywords that help your site get REAL star quality. This article merely illustrates a point and a common element that is missing from many campaigns. RELEVANCY. For the average geek, ( no matter what depth of your web expertise ) these types of articles come off as a bit clumsy and hard to stomach..... in short, its common sense.

To take it another level ANYONE could have wrote this piece. The web site company and the customer are mere variables in the equation of good communication skills. I find that articles like this only tell a fraction of the story. What you are looking at is merely the onion skin - the outer later - the outer peeling -- and what lies beneath the skin is a more tantalizing story. It is the real story that needs to be told.

This article is wimpy. It goes back to the tired and easy ABC way of describing the online phenomenon.....

"Attracting links may seem daunting at first, but it's easier than you might think. Most local chambers of commerce and trade associations have websites and will link to member websites."

ouch......

Joining a group like your local chamber all for the intention of trading links? My goodness, I think we are rolling through the stone age. I am getting that uncomfortable feeling at the pit of my stomach again.

This article even talks about how to create a simple blog.... Notice, its just ONE blog, it doesn't offer a strategy or even how to construct one with all the options. This is like a Chicago pizzaria tooting its own horn with only one topping, pepperoni, and then calling yourself THE BEST PIZZA ON PLANET EARTH..... Its this type of thinking that influences our CEO's in this country. Not because it is the more promising out of all the amazing technques that exist. It only gets attention because it is the loudest... for the time being.

If you want to see what a real blog network looks like then you should check these out.....
These examples contain the following....

* Links going in
* Links carrying information out
* Web video
* Harnassing Podcasting bandwidth and technology
* Using video vodcasting bandwidth and tools
* Google Analytics, (you can't see them but they are in the pages, tracking traffic)
* and a whole lot more.....

For more information check this out....
http://seostamford.blogspot.com/

Ted Cantu posted this on May 25, 2007 and can be found at http://www.1seomichigan.com

Universal Search - Friend, Threat, Or ....?

Google has kicked around the idea of creating a Universal Search. Simply said it is a way for you to search things that center around your topic whether it is video, audio, text or animation. This is not a bad idea since the web is becoming more and more complicated. I actually applaud this idea and as a certified SEO do not feel threatened by it......

But this has caused some alarm in the community. It is discussed in a hush hush fashion and quietly passed over as a topic during popular discussions....

(See, Ann Arbor, MI - Seth Godin, and Internet Marketing Round Table event)

"It was if Seth Godin had taken us out of the rut and into the future while the round table took us back in time. The mood of the room and the overall feeling made me feel as though we somehow slipped back into the year 1992. No kidding....

There was little attention spent on Internet Marketing and more time spent on definitions of terminology taken from Dictionary.com.

There was little mention of anything in the realm of RSS development or traffic generation.The advice from Pure Visibility was perhaps the most disappointing. They suggested starting grass roots groups that meet regulary for Be Bim Bop and ... stamp collecting.

Seriously.

Do you have time for that?"

Get the whole article on the Ann Arbor IT Zone recent event here....

Getting to the root of serious Search Engine Marketing and even a much broader view of Internet Marketing should not startle you if this is what you do for a living. The learning curve to intertwine technologies from various sources may take a little more time and energy but the bottom line is ... its going to be worth it.

I suggested just a few weeks back that Search Engine Marketing as we know it will change. It has to with all of the new desktop technologies and hand held devices that are used to capture media and distribute it.

This is no time to get pompous this is a time to get intelligent. If anyone should be worried it should be the cable stations, radio stations and the newspaper industry.

A Universal Search would encompass all of these emerging technologies, (podcasting, web video, blogs etc.) and find things you are searching for. This is going to be more important in the upcoming months.

Ted Cantu posted this on May 23, 2007 at 1:36 am and can be found at http://www.1seomichigan.com


Source: http://seodetroit.blogspot.com/