There was a time when I had a radio show in Detroit. I had to get sponsors and it was a miserable experience. I had about ten listeners and it was the same ten people who would call me week after week. Before podcasting and web video it was the only way to get the message out about your business. That meant that you would have to shell out a fortune every week to get anyone to notice you.
Recently that has all changed. Youtube has gone through some major changes. You can now upload up to 15 minutes of video at a time. That video can be uploaded straight from your camera and you no longer have to worry about crunching it down. You can actually upload HD video up to 2GB at a time.
CHEAPER THAN BROADCASTING
The aethestics of web video work differently than television. First of all you do not have to apply Hollywood production values. Also you do not have to worry about hiring a script writer or using models. I have done both of those things at one time while producing web video.... It is not necessary.
In fact, the more homeade something looks the more viewers you are going to have. When you use the web you will not have to worry about buying any media airtime. This means you will not have to deal with broadcasting fees. You are using free bandwidth from the Youtube.com servers.
The only costs you have associated with video is producing the video yourself and doing any type of editing. Time, is the biggest cost of doing web video. in the days to come I think you will be better served if you use web media when it comes to promoting your company. Traditional media is always going to be expensive and time consuming.
Think about the kind of people who look at your tagged video content. These are people are in a sense pre-sold on what you can provide. This is a more attentive audience than radio or television.