Thursday, July 08, 2010

SEO Sales Copy Software - Just Add Words


I used to believe that there was a, "Do It For Your" over the counter software you could buy for sales copy. I held onto that myth for quite some time. I used to really want to believe that. But as the years grew by and I grew with my marketing and business these tools seemed small to me. After awhile I stopped paying close attention to what they could do.

There was a few that made me stop and turn my head like, Do It For You Sales Letters by Yanik Silver. That was where I first started to poke around. I ordered it and was somewhat fascinated with the idea of getting my solutions figured out for me. I printed out some of these letters and started to sell with them initially. But I did not hit that magic "spark reaction" that I got as when I started to use my own sales copy years later.

Then there was a sales copy software from Brett McFall called Burpies which really got my attention. I actually used that one and liked it. I was creating solid 7 step sales letters off of it and these letters were pre-formated for the web and even gave me an HTML template that I could modify. I thought this was pretty impressive.

The Quest Continued For An Amazing 5 Years....

Along the way I found a program from the Internet Marketing Center that allowed you to put in your keywords and phrases into it and voila... you would get a sales letter! The program turned out to be somewhat low in demand. The only way you could get it was to order some of their larger Internet marketing packages then they would throw it in.... So to get to this puny $299 software I would have to invest somewhere in the 8 grand range.... Hmmm..... sorry guys.....

I decided to learn how to do it myself.....

But where could I start? This seemed to be a daunting task. The idea of getting into the field of copywriting was overwhelming and dark and there was no torch to lead the way. I had absolutely no idea of what I was getting myself into.

Where would I start? How could something going? And who would help me when I get stuck?

I started buying anything I could get my hands on about copywriting from Ebay of all places. There was some gems there to an extent and it was certainly cheap. I hauled in a lot of junk too but you have to start somewhere. Many of these courses I still have today.

INTERESTING NOTE: The Dan Kennedy Copywriting material I bought here was very interesting because I now think that it was bootlegged material. After going through this trauma I realize now that who ever created these recordings used a tape player because I picked up a lot of air conditioning sounds, lighting sounds and other high pitched frequencies that blurs out the voices at times. All in all I was able to pull some things out of these recordings and it led to other discoveries.

The Kings Bookstore in Detroit, Michigan
This place is a hidden gem when it comes to old books. Although it is hardley hidden. You will drive smack into it if you are coming off of M10. Its the big blue warehouse with a big brick exterior. It has the words KINGS BOOK STORE written right on it so you cannot miss it. You will need to either crawl up the stairs, (there is no air in the stairway) or travel up the creepy freight elevator to get to the advertising section. Once you get to the third floor you will find out of print advertising books that contain samples of some of the best copywriting ever done in the last 100 years.

I purchsed a lot of books from this place and I can say that was the basis of my education. I spent a good $200 here and got a lot more meat from here than from other places. Then, you have to hear this, I picked up this one book for $2 bucks and it was a simple guidebook to write effective sales copy. It was handed out to U.S. troops during WWII should they ever want to pursue a career in the field. I was astounded with this book. There was a time when sales copy was alive and well respected as a field of earning a living in this country.

The other thing I found was peculiar was that this was a well written book. In fact, it is much better than the many books I had purchased in my quest of learning direct response marketing. It was a bit more technical but it clearly laid out the foundations on how to write effective copy. I have not seen many of these out there so I assume these are hard to find.

As far as ads go. I liked the ones I found in old Popular Mechanics issues from the 50's. These are incredible ads and are worth studying. They will cost you $5 bucks an issue but you need to pick up a couple of these and just start studying the ad copy and the mechanics of what it takes to get solid communication across.

** To sum things up I never did find the Golden Goose - a sales copy software that did everything for me -- I ended up doing a lot of this hard work myself. This has been adventatgeous for me becaus I have been able to test what I do and get in front of the right people. Here is the important thing. My sales copy has been tested and I now have sales letters that work and continue to get response from my clients. As a result of learning how to write my own sales copy I have a solid control on what is going to work for my business. Some of my control pieces have an 87% response rate on them.... that is to say I can close with them 87% of the time.

This is a skill worth having.

Ted Cantu writes sales copy for seo campaigns, internet marketing campaigns and runs a video studio out of Farmington Hills, Michigan

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