'When All Else Fails - Steal From Thy Neighbor"
Good Grief... I was just listening to the BBC Radio 1 in search for new musical sounds. While I was listening I heard some incredibly bad stomach churning drivel. Among the thumpy dance beats I listened to some watered down SMITHS and Depeche Mode tunes redone by a synth type sound and higher octave vocals.......
Whats the point? SOME PRODUCTS CARRY ON.... The Smiths and DM are bands from the late 80's. These melodies are not exactly fresh but classic in a sense and have been recycled. This is important to do when you run your sales copy too. You see, you don't always have to have something new to create something that sells.
On a COPYWRITING side of things think about knocking off a campaign or some junk mail that made you do a double take. Getting an eye for this sort of thing can REALLY SAVE YOUR MARKETING. Get into the habit of putting these gems into some sort of box, (aka Swipe File) these will serve as formulas that you can later use for your own marketing efforts.
Sounds simple.... Why don't more people do it?
Think of the greats who have walked this world -- Gary Halbert, Robert Collier, and John Caples. But you don't have to just recycle sales copy from the copywriters who have passed. There are plenty of others that you can learn from .... Joe Vitale, Dan Kennedy, Orange Beetle and many more.
Your sales offers - no matter if they are done online or offline should contain a lot more than just picutres and prices. This is going to hold true especially if you are trying to get noticed online and get your pages indexed. Strong SEO, (search engine optimization).
The best part about all of this is that many successful formulas have already been done. Your job is to go out and find out what made them tick -- recreate them and get them to work for you.
This is not as hard as it may sound.
With the right set of trained eyes you can take an ad and twist it, bend it and make it work for your products and services. This takes out all the stress and worry of getting a sales letter to perform like the way you want it to.
This is a very powerful strategy.
Posted by Ted Cantu on April 26, 2007 at 9:42 pm. We can be found on www.1seomichigan.com.