Friday, October 13, 2006

Podcasting: The Secret Backdoor

  • Getting to the top of the search engines has become a lot easier. In fact, getting into the top ten for whatever field you happen to be in is a heck of a lot easier. There is still a lot of work that needs to be done to get what you want – but now you can customize your targets and results.

    This can lead to sales. These are not just local sales either – I am talking about going International. This week alone I was targeting American leads but ended up getting orders from Germany, Halifax and Nova Scotia. Needless to say I was somewhat flabbergasted.

    Through the advent of podcasting and positioning yourself in the search engines these types of results are typical. This becomes addicting very quickly as you truly become self empowered.

    Make sure your podcast plugs your website – and spell it out carefully on the recording so people can find you.
    Position your podcast in three key areas on the web including, podcast directories, blog directories, and
    Keep consistent.

    The podcasts you put together do not have to be very long. 9 Minutes is the longest I have ever gone. After you post your podcast then make sure it gets the right type of promotion.

    Don’t be surprised if you are suddenly viewed as an expert in your field. You should note too that 40% of the American population HATES TO READ. SO you should take advantage of that and create your “narrowcasts” to be sales pitches and inform the listener why your product is worth buying.

    These can be soft sales pitches. But this is your chance to be conversational.

    The subscription rates came in this morning too and I was somewhat shocked. I had listeners and subscribers in Australia, Ireland, Europe and all over the USA. Every day that number grows with people wanting to get involved with my discoveries and take part. I am downloaded automatically into IPODS and connected to new audience members through a growing number of RSS feeds.

    My company, “911 Copywriters” will be creating three new lines of podcasts through our brand, MobileCast.

    One will be for the Fashion, Beauty, and Culture area.
    One will be centered on Direct Marketing.
    One will be focused on music and the arts.

    These will be led by Ted Cantu – co-founder of the Original Ann Arbor Artists Co-OP. The goal of these podcasts are to lock down the audio oriented customer. These are the ones who are stimulated by video and audio only and base their buying decisions on what they see and hear.

    While most of us have the tendency to buy in this frame of mind. The listeners to these podcasts will most likely get involved when they hear about something they can relate to in their everyday experience.

    If you do not factor in this 40% into your marketing plan you are missing out. Not including audio services for this market can be the equivalent of starting out in the selling game at 60% instead of 100%. It is better to make allowances for this elusive group.

    The best part about it is that it really does work.
    Ted Cantu is the creator of Mobile Cast and he has handled the marketing for such innovative groups like www.WindsorBeauty,com and contributes to several blogs and podcasts such as….. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.

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