Tuesday, October 10, 2006

The New Blood: Shaking Up The Remaining 38%

As I write this traditional marketers are shaking. In fact, they are trembling. I should know. I am the one who makes them tremble. Instead of forking over 24 - 40 thousand dollars for getting my marketing message out there I have found a back door.

This back door allows me to do something that no marketing company out there can do. I can tap into the missing 38% of the population who make buying decisions from auditory learning only. IN other words. 38% of the population hates to read. They avoid it. I have tools in place right now as we speak that taps into that buying sector.

Why is that important?

Up until a few months ago, companies were gladly handing over $4,000 a month just to cover Google Ad Sense. But thanks to recent innovations with podcast technology and blogging and now vlogging, (video blogging) the whole marketing gambit as we know it has been flipped over on its ear.

Incidently, SEO and SEM is getting a heck of a lot smarter too – and more precise.

I just checked out my subscription list for a new podcast show I developed and found out we gained an additional 24 new subscribers. What makes this even more interesting is that my podcasts were automatically downloaded to users Ipods while they were sleeping. Just going by the search words alone we were able to get picked up in many new “markets”.

“24 new subscribers? WHAT? Big deal…….”

Well friend, it is a big deal when you consider that number is actually higher than the number of unqualified customers we used to generate out of our weekly radio show. In fact, some weeks we were lucky if we got 10 new callers. I would answer their questions live on the air and then they would call me at my home and drive me up the wall, (often asking the same questions over and over again without purchasing anything).

The beauty of what I do now is that I put this marketing message in orbit and invite people to listen to it. This is actually easier then doing things the traditional way and getting sponsors to support my weekly radio show. The old way was expensive. This new way isn’t costing me nearly as much and I have some loyal listeners. I get fan mail too which is nice.

That number is growing daily. Right now there are only 44,000 podcasts in existence. That means its very early in the game and the time is now if you are going to do anything in this arena.


Ted Cantu is the creator of Mobile Cast and he has handled the marketing for such innovative groups like and contributes to several blogs and podcasts such as….. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.

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