Another way to drive people to your site is to always be in the mindset of inviting people to something. You want to think in terms of “events”. Throwing a webinar on the Internet is a perfect opportunity to invite people to something big. It allows you ample time to conduct your sales pitch in a style that’s comfortable for you. You can showcase what you are doing in front of a crowd and have visuals to work with whether it be an online video or a Powerpoint presentation. To me this is more effective than running a teleseminar where you don’t have that type of direct control over your audience.
There was a study done not too long ago that illustrated the importance of dealing with a visual and audio media when it comes to selling. A wide majority of people like to be communicated to in a fluid visual manner. There are a percentage of those who will appreciate a sales letter environment. They will in turn read a great deal of this material as long as it ties in with their areas of interest. You will need to find out what these are and how it relates to your business.
Thinking in Themes
Out of all of the mistakes I see clients make is the inability to think in themes. If you have a target market for Golf for example then you need to think above the obvious. You need to think where that main market splinters off into tangent markets. You want to track where the money goes and how it is spent. You want to figure out where else that customer spends their money on various things. Do they have a different view on travel than most people? Do they frequent bed and breakfasts as opposed to a economy hotel when on the road? Do they like the finer things in life such as premium scotches or watches? What periodicals do they read? And if this is your market then you need to be thinking of how you can get your marketing message into these environments so you can attract these folks.
Some call this process of thinking mind mapping. I call it common sense. You must also keep in mind that not all markets behave the same way or even react the same way. One of my clients recently complained about his market to me because they were not ordering off of his online shopping cart. His customers would in turn call the main office and place their orders over the phone. It did not matter so much that they acted in a predictable manner but what mattered most was that they were ordering the product and paying the premium price. You may have to make adjustments in your marketing and your understanding of your customer as you build your relationships.
Ted Cantu can share with you, “Lessons Learned From The Dan Kennedy Super Conference” with special guest speakers such as KISS – Gene Simmons, George Ross, from Trump’s Apprentice, and much more at Http://www.1seomichigan.com/lessons .
Thursday, May 08, 2008
“Building The Online Roads That Lead To Your Website!” - Part 1
I see a lot of elaborate web sites being built and sold in this business of online marketing. I see them come in all sizes. Some light up and spin around like pinball machines and others are as dry as melba toast and half as sophisticated. Some are designed to sell, (but not always too well) and others are brilliant but are not positioned properly online.
And for many companies – this is where their pain begins.
If you got a strategy that works for your online marketing you can transfer that to your other sites. But what happens when that technology fizzles out and becomes obsolete. I always think about the technology that existed just a short while ago in the broadcast FAX market. A lot of companies sat back on their haunches and let that technology drive their business – in many cases – right over Niagra Falls. I am surprised at how many companies I run into that expect a fat living from a site that has no proven ways to drive traffic to it. Having high visibility is not always enough. Getting high on the search engines is great for visibility but you always need to place your site in front of enough of the right people who may want your goods and services.
Beware of Self Arrogance
It’s easy to fall in love with your own product or service. And yes, love is blind. It becomes easy to miss out on the necessary details when you are so self absorbed with your own business and that can cost you. Many companies do not bother to build at least 12 strong incoming lead sources to their businesses online or otherwise. Keep in mind that all of these sources do not have to be online in nature. These can be classified ads, display ads, direct mail, yellow page advertisements, pay per click ads, and more.
End of Part 1
Ted Cantu can share with you, “Lessons Learned From The Dan Kennedy Super Conference” with special guest speakers such as KISS – Gene Simmons, George Ross, from Trump’s Apprentice, and much more at Http://www.1seomichigan.com/lessons .
And for many companies – this is where their pain begins.
If you got a strategy that works for your online marketing you can transfer that to your other sites. But what happens when that technology fizzles out and becomes obsolete. I always think about the technology that existed just a short while ago in the broadcast FAX market. A lot of companies sat back on their haunches and let that technology drive their business – in many cases – right over Niagra Falls. I am surprised at how many companies I run into that expect a fat living from a site that has no proven ways to drive traffic to it. Having high visibility is not always enough. Getting high on the search engines is great for visibility but you always need to place your site in front of enough of the right people who may want your goods and services.
Beware of Self Arrogance
It’s easy to fall in love with your own product or service. And yes, love is blind. It becomes easy to miss out on the necessary details when you are so self absorbed with your own business and that can cost you. Many companies do not bother to build at least 12 strong incoming lead sources to their businesses online or otherwise. Keep in mind that all of these sources do not have to be online in nature. These can be classified ads, display ads, direct mail, yellow page advertisements, pay per click ads, and more.
End of Part 1
Ted Cantu can share with you, “Lessons Learned From The Dan Kennedy Super Conference” with special guest speakers such as KISS – Gene Simmons, George Ross, from Trump’s Apprentice, and much more at Http://www.1seomichigan.com/lessons .
Wednesday, April 09, 2008
Michigan Indebtedness and Bankruptcy - Part 4
To get your very own DVD on how to qualify for a Michigan Reverse Mortgage go to:
http://www.kayereverse.com/dvd
Posted by Ted Cantu on April 9, 2008 at 1:09 AM - can be found at http://www.1seomichigan.com
Michigan Indebtedness and Bankruptcy - Part 3
Most reverse mortgage borrowers pay off any prior debt with an initial lump sum advance from their reverse mortgage.
The amount of money you would receive depends most on the specific mortgage plan or program you select. The experts at Kaye Financial will research every available program with various lenders to ensure the best plan with the best rate for your specific situation. Some reverse mortgages cost a lot more than others, and this reduces the amount of cash you would receive. Within each loan program, the cash amounts you can expect depend on:
Your age – the older you are the more cash you can get, and
The value of your home – the more your home is worth, the more cash you get and
The current interest rate. The average interest rate for the past 15 years on the HECM monthly adjustable is 5.72% and
Closing costs – there are no out of pocket expenses, so your closing costs can be taken right out of your net proceeds.
When the loan is over, you or your heirs must repay all of your cash advances plus interest, which is usually satisfied by the sale of the home. Because a reverse mortgage is a non-recourse loan, you or your heirs are never going to owe more than your home is worth.
Get the FREE DVD that shows how a Michigan Reverse Mortgage works.
Michigan Indebtedness and Bankruptcy - Part 2
A recent report from Demos, a New York based public policy research group found an alarming increase in credit card debt among older Americans. The Demos report “Retiring in the Red,” found that self-reported credit card debt among seniors age 65 and over increased to 89% in the past 10 years. Seniors between 65 and 69, presumably the newly retired, reported a staggering 217% increase in credit card debt over the same period of time.
More and more Americans are drowning in debt and turning to bankruptcy court for relief. As a group, people over 65 have the distinction of having not only the fastest growing home debt, but also the fastest growing share of personal bankruptcy filings and the biggest growth in demand for credit counseling. Recent studies show that over 82,000 Americans 65 or older filed for bankruptcy this past year, up 244% in the past 10 years, according to the Consumer Bankruptcy Project, a study done at Harvard.
The United States Department of Justice, which runs the federal bankruptcy trustee program, released a study that painted a grim picture of the future for many older Americans.
The Justice Department concludes that although the elderly are less likely to file Chapter 7 bankruptcy than younger people, a significant number of them do file each year. The number of elderly filers is likely to grow in the coming years.
A reverse mortgage can be done if the borrower(s) have filed bankruptcy and it has been discharged. In some cases, the bankruptcy can be paid at closing. Call Kaye Financial if you have filed bankruptcy. Our experience as one of the top a reverse mortgage lenders in Michigan will advise if a reverse mortgage can work for you!
More and more Americans are drowning in debt and turning to bankruptcy court for relief. As a group, people over 65 have the distinction of having not only the fastest growing home debt, but also the fastest growing share of personal bankruptcy filings and the biggest growth in demand for credit counseling. Recent studies show that over 82,000 Americans 65 or older filed for bankruptcy this past year, up 244% in the past 10 years, according to the Consumer Bankruptcy Project, a study done at Harvard.
The United States Department of Justice, which runs the federal bankruptcy trustee program, released a study that painted a grim picture of the future for many older Americans.
The Justice Department concludes that although the elderly are less likely to file Chapter 7 bankruptcy than younger people, a significant number of them do file each year. The number of elderly filers is likely to grow in the coming years.
A reverse mortgage can be done if the borrower(s) have filed bankruptcy and it has been discharged. In some cases, the bankruptcy can be paid at closing. Call Kaye Financial if you have filed bankruptcy. Our experience as one of the top a reverse mortgage lenders in Michigan will advise if a reverse mortgage can work for you!
As stated by a professor at Cornell University, “more than 620,000 elderly households could be raised above the poverty line if they obtained a reverse mortgage”.
Reverse mortgages generally must be “first” mortgages, that is, they must be the primary debt against your home. So if you owe money on your property, you generally must do one of two things:
- Pay off the old debt before you get a reverse mortgage; or
- Pay off the old debt with the money you get from a reverse mortgage.
Posted by Ted Cantu on April 9, 2008 at 12:54 AM and can be found at http://www.1seomichigan.com
Michigan Indebtedness and Bankruptcy - Part 1
For senior adults living on a fixed income, escalating debt can lead to financial ruin.
More and more of the elderly are in outright financial distress.
One in seven households headed by someone 65 years of age or older was considered heavily indebted in 2006 – devoting at least 40% of their income to debt payments, according to the Federal Reserve’s Survey of Consumer Finances. That compared with one in ten among all households in debt.
While home loans are usually their biggest payment, the elderly have been rapidly accumulating other debts as well. Credit card bills – to cover everything from minor emergencies to ongoing essentials – have risen sharply. All told, the debt burdens of borrowers between the ages of 65 and 74 have doubled in the past 10 years according to the Federal Reserve.
Continued on Part 2
Posted by Ted Cantu - on April 9, 2008 at 12: 50 AM and can be found at http://www.1seomichigan.com
More and more of the elderly are in outright financial distress.
One in seven households headed by someone 65 years of age or older was considered heavily indebted in 2006 – devoting at least 40% of their income to debt payments, according to the Federal Reserve’s Survey of Consumer Finances. That compared with one in ten among all households in debt.
While home loans are usually their biggest payment, the elderly have been rapidly accumulating other debts as well. Credit card bills – to cover everything from minor emergencies to ongoing essentials – have risen sharply. All told, the debt burdens of borrowers between the ages of 65 and 74 have doubled in the past 10 years according to the Federal Reserve.
Continued on Part 2
Posted by Ted Cantu - on April 9, 2008 at 12: 50 AM and can be found at http://www.1seomichigan.com
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