"IM BACK, BIGGER THAN LIFE, AND TWICE AS UGLY !!"
You know the last few months have been pretty hysterical. Living in Metro Detroit one doesn't have the luxury of being a total putz. You really cannot hide here and expect to make decent money. First of all, our entire media framework has collapsed into rubble and our newspapers are on life support or out of business. There is nowhere to advertise.....
If you want to get the word out about your business you have two choices.... pay through the nose for pay per click, or take up religion. The religion option in Metro Detroit is a little over done, but many people opt for that solution.
I like to take on the search engines head on with SEO and face any or all rejection that comes with it. That way you can find find out just how good you are. This is something that a lot of companies are not willing to do. So many of them shrivel up and hide out and pray for another answer.
Search engine optimization will do more than keep your doctors office lights on - it will also keep you in business.
THE ONLINE MARKETING GURUS FALL APART IN 2010Going through the Rip Off Report recently was quite a shock, all of our old heroes of -- not so long ago -- have ended up in this garbage heap called, Rip Off Report. There are stories in there about the illusive Stephen Pierce, Jeff Paul, Matt, (the ex savior) Bacak, and of course Don Lapree. I actually fell asleep during one of Matt Bacaks presentations a few years ago. Some of these guys have really challenged the state and have found themselves in multi million dollar lawsuits and I find this interesting for several reasons.
Now before you jump all over these guys get something straight. These guys made a lot of money. Jeff Paul claimed that after he tried a few of Dan Kennedys techniques he actually pulled 30 million dollars in sales. I don't really know how accurate this can be but that is what he claimed on one of his tapes. A lot of what you find in his kit is some fairly decent information. It is watered down Dan Kennedy for the most part and that kit will only make sense to you if you have studied marketing for a long period of time. I had to order the thing twice in a two year period to see if any changes had been made to it and if it still made any sense to me.
The truth about these guys is that they did make a lot of money and because of it have slacked in customer service. This ranges from basic things like not answering the phone when things go sour to flat out hiding from their customers. Gary Halbert actually went to prison for stealing from his customers. The conduct of these individuals is pretty ridiculous. You will read reports of these guys taking as much as $50 grand off of their customers and not supplying any value.... heinous.
Im disappointed with these guys because I studied through them and learned a great deal about marketing through them. Well, most of them, that is... I have studied and learned a great deal from the ones who didn't rip me off. Some of them have ripped me off and I talk about that in this blog....
2011 - And Why Marketing MattersA few years ago marketing did not matter. We had graphic design and MTV. Those two things actually stood for something and we weren't bombarded with so much web stuff. People lost their jobs and then decided that marketing was the way to go. The truth is there are a lot of shitty marketers out there who should flat out quit the business and stop embarrasing all the rest of us. Just because you lost your job at GM doesn't mean you should be a marketer. All it means is that you should go out and get another job, somewhere else.
There is a need for good marketers however, especially now -- when traditional media is falling apart including newspapers and Yellow Pages. Online marketing makes the most sense to me as our country caves in and we lose our economic sensibilities to things like outsourcing.
To add more trauma to our economy comes MLM's and franchising. These rigid spinsters add all sorts of unnecessary rules and regulations to inflate their stuffed shirts and fractured thinking. They go out of their way to install fear, order, and limited profitability to the denizens they enslave. Most of these people, and I include mortgage, real estate and insurance in this group, need marketing the most as their industries are impacted by things out of their control -- such as big branding, and third party competition.
With so many rules and regulations as a Nation we have lost our basic liberties and freedoms. As for companies and industries out there in America who still have a choice on where to spend their marketing dollar I say that dollar is best invested in smart online makreting.
Just recently we are helping out these industries
Detroit Party Bus
Party Bus Detroit
GIA Certified Diamonds Michigan
Tag Heuer Watches Michigan
Putting these guys on Google, Yahoo and Bing not only keeps our economy alive in Michigan but also ensures longevity. This comes at a time in our day and age where many businesses in Troy, Michigan have vacated their storefronts.
Middle management is not the answer. Get up and do something to save your
dental practices, medical offices, and places of business.
Ted Cantu works out of Detroit, Motor City... not METRO DETROIT... but DETROIT.... and stands up for the State of Michigan
Showing posts with label detroit advertising agencies. Show all posts
Showing posts with label detroit advertising agencies. Show all posts
Saturday, November 06, 2010
Thursday, June 21, 2007
POPULARITY FOR SALE
"The Great Walls of Audio - Video Houses Are Trembling"
The earliest sign of changing times was the demise of Detroit's audio - video community rag, "The Big Idea". Without so much as a, "goodbye". This hoity toity tell it like it ain't periodical bit the dust... HARD. And unfortunately for them nobody shed a tear. Worse, a lot of people in the business of media didn't even know who they were.
Strange days.
I wish I could have been smart and saved the cuss out phone calls I used to get on my 800 number. I cannot tell you who they were from but I have a sneaking suspicion that it was from some high ups in traditional media. This was around the time when I was talking to a lot of execs in local radio from CBS, Clear Channel and getting feedback from pillars in the online community. The message was for me to basically...shut my cake hole.. and quick.
But I never had any intention of shutting up my mouth. The rants only made me tell more of the truth and go out of my way to help small business in this world of arrogant media assheads and bully's.
I'm still here.
And in that time more traditional media houses have closed up shop and locked their doors. For good. More disturbing is the recent lay offs in Detroit Advertising arenas. This is something I want to shed a little light on.
THE DARK DAYS AFTER THE DOT COM ERA
There was a lot of fear in the days following the dot com era. I can tell you first hand that the party was definitely over. Too much money has been spilled and lost. The streets were literal war zones and the heat was felt on both the East and West coast. I was there. I was in NYC when all hell broke loose and tons of venture capital was literally burned up.
Michigan never really got it right. In fact, as I write this many media firms are hell bent on keeping up with the newest finagling in Flash. There never seems to be any focus on what it takes to get and keep a customer online. But in the end, it doesn't really matter.
Since the good talent was now too expensive to obtain. Agencies had to rely on mediocre low paying talent to fill up its cubes. This digital fluffy had nothing to do with OPT In customer relationship building as it did was take the money and run with it. What we ended up with in Michigan was a real washed out version of the dot com era. This digital gibberish was a pale shade of the real bad boys who ran the scene right into the ground. Now that second wave of talent is feeling the sting by being let back onto the street due to a sagging auto industry.
STREET FIGHTING - AMERICAN STYLE
The University of Michigan has recently appointed itself as experts in the field of Search Engine Marketing which is laughable. The heads who run their departments have no accreditation in Search Engine Optimization --- have lied about MY past by saying they met with me in person, which is not true -- but more importantly the consumer should be aware of this monstrosity. They stand in the way of getting totally screwed.
Other SEO firms have stepped up and said irreverant things - even some arguing that RSS feeds were "simply not important". This statement is beyond ridiculous and its how mobile media gets distributed and played.
The big media houses can create car commercials and rack up a huge budget. But these same houses have no real way of getting their material distributed properly. This is a situation that I have continued to see in large major markets. So you will end up with a large, "Titanic" production with no real way of distributing it online.
WHATS WRONG WITH DVDS?
The problem with creating cheap DVDs and mailing them out is that a lot of people won't play them. Its not that the material on them is not any good, when in fact it is fine. We are entering a new wave of human nature and its taking laziness to a whole new level. People are not opening their mail, dvd's never get played, and product and services are never exposed. There are too many steps in getting the marketing message into the right hands.
By going completely digital with the message we can change this. Now we can channel it through online distribution networks. We can assure that our marketing messages get played.
You'll have to do your own street fighting and ask the important questions yourself. You can market smart or continue to support these all day - Adult Day Care Centers, (aka Advertising Agencies - complete with catered food and video game systems for bored on the job 30 somethings) to get your marketing messages out.
Hooray for Youtube.com and Hooray for the new IPHONE.
Now, you got a fair chance of winning this street fight.
Ted Cantu posted this on June 21, 2007 at 12:37 pm
The earliest sign of changing times was the demise of Detroit's audio - video community rag, "The Big Idea". Without so much as a, "goodbye". This hoity toity tell it like it ain't periodical bit the dust... HARD. And unfortunately for them nobody shed a tear. Worse, a lot of people in the business of media didn't even know who they were.
Strange days.
I wish I could have been smart and saved the cuss out phone calls I used to get on my 800 number. I cannot tell you who they were from but I have a sneaking suspicion that it was from some high ups in traditional media. This was around the time when I was talking to a lot of execs in local radio from CBS, Clear Channel and getting feedback from pillars in the online community. The message was for me to basically...shut my cake hole.. and quick.
But I never had any intention of shutting up my mouth. The rants only made me tell more of the truth and go out of my way to help small business in this world of arrogant media assheads and bully's.
I'm still here.
And in that time more traditional media houses have closed up shop and locked their doors. For good. More disturbing is the recent lay offs in Detroit Advertising arenas. This is something I want to shed a little light on.
THE DARK DAYS AFTER THE DOT COM ERA
There was a lot of fear in the days following the dot com era. I can tell you first hand that the party was definitely over. Too much money has been spilled and lost. The streets were literal war zones and the heat was felt on both the East and West coast. I was there. I was in NYC when all hell broke loose and tons of venture capital was literally burned up.
Michigan never really got it right. In fact, as I write this many media firms are hell bent on keeping up with the newest finagling in Flash. There never seems to be any focus on what it takes to get and keep a customer online. But in the end, it doesn't really matter.
Since the good talent was now too expensive to obtain. Agencies had to rely on mediocre low paying talent to fill up its cubes. This digital fluffy had nothing to do with OPT In customer relationship building as it did was take the money and run with it. What we ended up with in Michigan was a real washed out version of the dot com era. This digital gibberish was a pale shade of the real bad boys who ran the scene right into the ground. Now that second wave of talent is feeling the sting by being let back onto the street due to a sagging auto industry.
STREET FIGHTING - AMERICAN STYLE
The University of Michigan has recently appointed itself as experts in the field of Search Engine Marketing which is laughable. The heads who run their departments have no accreditation in Search Engine Optimization --- have lied about MY past by saying they met with me in person, which is not true -- but more importantly the consumer should be aware of this monstrosity. They stand in the way of getting totally screwed.
Other SEO firms have stepped up and said irreverant things - even some arguing that RSS feeds were "simply not important". This statement is beyond ridiculous and its how mobile media gets distributed and played.
The big media houses can create car commercials and rack up a huge budget. But these same houses have no real way of getting their material distributed properly. This is a situation that I have continued to see in large major markets. So you will end up with a large, "Titanic" production with no real way of distributing it online.
WHATS WRONG WITH DVDS?
The problem with creating cheap DVDs and mailing them out is that a lot of people won't play them. Its not that the material on them is not any good, when in fact it is fine. We are entering a new wave of human nature and its taking laziness to a whole new level. People are not opening their mail, dvd's never get played, and product and services are never exposed. There are too many steps in getting the marketing message into the right hands.
By going completely digital with the message we can change this. Now we can channel it through online distribution networks. We can assure that our marketing messages get played.
You'll have to do your own street fighting and ask the important questions yourself. You can market smart or continue to support these all day - Adult Day Care Centers, (aka Advertising Agencies - complete with catered food and video game systems for bored on the job 30 somethings) to get your marketing messages out.
Hooray for Youtube.com and Hooray for the new IPHONE.
Now, you got a fair chance of winning this street fight.
Ted Cantu posted this on June 21, 2007 at 12:37 pm
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