Low Cost Viral Advertising For Retail, Restaurants and Bars

Here is the preview for THE BUZZ ACADEMY. This is a great avenue for businesses to promote themselves online without the high cost of full page ads, billbaords, radio spots and television commercials.

Imagine getting your business out there in every corner on the web. This is without the expensive charges that are usually associated with this.

Ted Cantu and Crew put standard advertising to shame....
* Zero Pay Per Click
* No Airtime Fees
* No Expensive Full Page Ad Rates

Get more information at http://www.hotmetrofinds.com

The Buzz Academy - Building Web 2.0 Marketing

Detroit, MI - I read something the other day I couldn't believe.
The warning that came out from a trade journal......

Here is what it said....

It warned all companies that if they were planning on staying in the market then they should embrace Web 2.0. It said that this should be the main primary focus.... for buzz building.

Buzz building -- as they said revolved around building online presence through social interaction, viral marketing, blogs, web sites, wikis and PR Web 2.0.

They also mentioned that if companies choose not to engage in this kind of activity could lead to hazzardous results. Companies could collapse.

It said.... that they could count on it.

Posted by Ted Cantu on July 20, 2009 at 1:13 AM

Seth Godin's Theories Come To Life

RETHINKING THE IDEA VIRUS

The other day I was looking for my copy of "The Idea Virus". I had read this thing a couple of years ago. I was put off to an extent because some of the ideas were pretty advanced. I was convinced that I had to hook up with a programming super genius to make some of these creations really take off.

The concept behind this book of course was to create something powerful -- a virus if you will. This virus would pick up momentum and create a powerful windfall of profits. In this ideal situation the customers would do all the talking for you and in a sense take care of your advertising. Your services would then be the "talk of the town" and your name would jump from one consumer to the next.

Word of mouth taken to a whole new level.....

I never had faith in the ol' fashion "Word of Mouth" on its own. I always felt it needed a little help. Godin talks about an amazing service that works on cell phones. Where you find something cool you want to experience like a museum or a restaurant and you get it on your phone. When you go to tell someone else about it you just point your phone to another phone and it points that person to download the software so they can experience this service. He called that "working in the smooth".

IS VIRAL MARKETING PERFECTED?
I always had a fascination with Viral Marketing due to the fact that it was a pretty powerful concept. There wasn't a whole lot happening with off the shelf software at the time to support it. I liked the idea of having a piece of media that would fish around online and promote your company at the same time. For the most part that is happening with blogging and podcasting.

On another level there is something that you may want to look into. Ebook marketing is old and done to an extent. There are many better advanced strategies and techniques that seem a bit more appealing. But to take ebook marketing to the level where Seth takes it is an tempting possibility. There is a lot of room here for growth.

http://www.marketingtips.com is a great web site to check out. It is Corey Rudl's company. Rudl was the cutting edge Internet genius of the late 90's. His answer to ebook marketing really holds the Godin vision close.

The answer is Ebook Pro.... a virtual ebook that you can capture viewers contact information before they even try to open it. This is a very powerful strategy. When you consider that you can get a lot of these out there in circulation.

The ebook is tied into a database for you online. Before your prospect can view the downloaded ebook they must give you their contact information before the book will open. You in turn then can view the database to see who has signed in. This is a very clever way to trap customer information. When I found this software and its sneaky approach I was reminded of what Seth said about, "Working in the smooth". That is to say in order for anyone to participate in this process the end user would have to find that experience relatively easy.

I was relieved to see these new technologies becoming more easier to use. Viral Marketing is getting to a very unique place in our culture where the market can pick up your marketing messages and distribute them.

We weren't quite there 24 months ago. I know because I called several firms and tried to get some Viral Marketing created. Back then I got a big run around and insufficient answers.

Now I can do it. And you can do it too.

Posted by Cantu on Oct. 2007 at 10:39 PM

Live Internet Training Event - Troy, Michigan April 23

"LIVE Internet Training Seminar - and Freeform Q & A to Take Place at Automation Alley in Troy, Michigan"

http://seowebcoach.typepad.com/seo_web_coach/

There are details on our SEO Web Coach blog that you can check out. The official dates have been released for our live seminar in Troy, Michigan. The seating there will be limited.

Dynamic New Developments: Internet Marketing
Presented by: SEO Search Quest

Description: SEO Search Quest invites you to attend An Internet Marketing Briefing centering on the industries dynamic new developments. The purpose is to illustrate new tools, techniques, strategies and how to create powerful online infrastructures. We will explore the concrete elements of how to get high traffic rankings on Yahoo and Google. We will also be discussing how to get Michigan business web sites in a position to compete with Global market.

** There will be a bonus afternoon session.
*** For More info on Automation Alley - click here....

Monday April 23
Time:
8:30 a.m. Registration
9:00 - 10:30 a.m. Briefings
10:30 - 11:00 a.m. Available for questions and consultations

Cost:
12:00 – 1:00 pm - Break for Lunch
1:00pm – 2:30pm Briefings
2:30 – 3:00 pm Q & A
3:00 – 4:30 pm Bonus Session

There is no cost to attend.

Get a map to the event here
for Automation Alley in Troy, MI

Posted by Profit Secrets for SEO Search Quest, in Novi, MI on April 19, 2007

WTF Is Pop Secret Mountain?

The Big Idea Magazine recently had a minor write up on a strange new sensation. The article clamed that http://www.popsecretmountain.com was created from fan generated content. This is somewhat hard to believe because of the high quality of this site.

Don’t get me wrong, this site will strike the newcomer as somewhat odd. But the quality of the mini films on this site are done by a talented eye and handled with fine craftsmanship. The artists who put these together obviously know a lot about video compression, frame rate, lighting and special effects. In short, they are miniature commercials with a cult film like appeal.

The hero is, Kaptain Kat, who has a way of growing on you. I hate to admit it but I found myself going back to re-experience this curious site. Pop Secret of course is the crunchy microwave popcorn snack. Up to this point I never realized they had a cat in a pirate costume for a mascot and found this connection somewhat puzzling.

What this site does though is interesting. It has artwork and cut and paste code for myspace users. It wants you to help it grow virally. That is the one smart thing this site does. The rest of it is somewhat entertaining with its Monty Python type animation.

It’s “user content” however must be staged. You will notice that the video clips on this site are not pumped in through YouTube.com like most viral campaigns. These clips are being pulled in through the server that this site is hosted on.

The other thing to take note of is that even though the animation is television quality they have never aired on broadcast. This all goes back to the narrowcast ideology once again. This is smart because it is saving a fortune of money when it comes to building a brand.

This is cult branding at a root level. And as much as I hate to admit – it’s quite brilliant for what it is doing on this subtle level.

More start ups and new brands can learn from what it is trying to convey. This site delivers too in its quality. I doubt very much that it is fan generated.

This type of thinking can refine a brand and encourage sales.

It’s cutting out a lot of middlemen. This avoids union costs, studio time, broadcast fee’s, airtime space, and wasteful advertising dollars.

Films of this quality can be cut on Adobe Premiere, and compressed into a MOV file.

Getting any ideas?

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Ted Cantu is the creator of Mobile Cast and www.911Copywriters.com he has handled the marketing for such innovative groups like www.WindsorBeauty,com and contributes to several blogs and podcasts such as….. http://911copywriters.podomatic.com. He served as a top rated art director for Interactive Web Marketing groups in Chicago and New York City.