Growing Up Digital: The Changing Face of The Economic Landscape

REMEMBER THE 1990'S? BACK WHEN WE HAD JOBS?
Job culture was great. It was short and sweet. I caught the tail end of it when I worked in Chicago and New York City. Those were fun days. Little did I know that it was going to be short lived. My oh my have things changed. Back in the Dot Com Era my idea of a good time was getting a paycheck for $2800 for two weeks honest work. Now I am able to bang that out in a single day. In the 90's I wanted to work for MTV and be a creative director. Nowadays MTV is little more than Maternity TV. Its a sound board for knocked up teens.

The funny thing is that even in this modern age those annoying teens complain about how lousy thier lives are. That is amusing. We are living in America but you would hardly know it. Now that people are being thrown onto the street they live their lives like they are nothing more than imprisoned inmates.

We have more television channels than ever before, (my carrier has over 800) and gazillions of websites. And do not forget the thousands of satellite radio stations all over the world. Traditional television is mimicking the web. You won't find television shows like, "The Odd Couple", (man I miss Felix Unger) or "Happy Days" anymore because we are all too busy bitching at one another on national television. A lot of what you see is called reality television in America. I am not sure how things are in other countries but in the USA we have regressed to a nation of spineless whiners.

Its war now in America and I am on the street. I know how to sell and maneuver through all the nonsense. I have to tell you that I am having the time of my life. I am a hustler and a self professed go getter. I don't know if I could ever adapt to job culture. It makes me uneasy to have to hear water cooler chatter about birthdays, 3 way love triangles and sharp shooting office politics.

I am too old to have a job according to the New York Times. I am over the grandaddy age of 39 and considered irrelevant by many standards. That was in the Sunday edition a few weeks back. Well this ancient old man has a few things to say about the job situation. If we are going to let our advertising and tech companies fall into the hands of over educated 20 something industry newbies we are generally screwed.

Retail is really in grave danger. Don't forget that the old ways of getting the word out in the forms of television, radio and newspapers is a thing of the past. I'd like to throw the concept of middle management in there as well. Its all useless. Meanwhile, who is going navigate the business populace through all of this muck?

THE COLLAPSE OF MEDIA CHANNELS
Newspapers are falling apart. I don't mean consilidation here I am talking about newspaper companies closing their doors altogether. Radio on the other hand is getting more desperate and its also getting more expensive. Television is just as ineffective as ever before and worse -- nobody is paying attention to the commercials. The only time that the public seems to notice is to watch someone else's wretched life fall apart on some reality television show.

Nonsense aside who is going to advertise for the business class?

Is anyone capable of doing a good enough job? Limo rental in Livonia Michigan uses the web to get the word out. Things are actually pretty bleak when you think about it. Now the old vanguards of the advertising set are suddently the shoulder of comfort when it comes to SEO search engine optimization and social media. Like rats on a sinking ship these old fossils are becoming overnight saviors in the media. I can't blame them for trying to stay alive in this blazing inferno of tech overload.

Does that mean you should do it? Why is CBS Radio hawking SEO services? The web is a complex animal and it is going to take more than rotating banners to sell a product or a service. The phone companies are offering template websites that do little more than pop up on cue. These really under perform when it comes to the vital stats that keep a business afloat. When it comes to creating links, and achieving page rank the crusaders of tech fall silent.

But that is just the beginning of the charade.

Posted by Ted Cantu, http://www.1seomichigan.com http://www.tedcantu.com June 7, 2011

Ted Cantu - LIVE INFORMERCIALS - W/ Zero Air Time Fees

Doing the full gambit of an infomercial can be hazardous. There are deadlines, scripts, and a lot of investment capital that needs to be dumped into these things. There can be legal desputes along the way and a whole host of angel investors and other atrocities waiting for you.

Or you can do what we did.... and just wing it without a script and with no capital investors. That is the best way -- just do it yourself.....

See what I mean?



What we did here is absolutely brilliant. We didnt even bother to call up a script writer. No models. Nothing.

I just wanted to connect the guy who does this work with the people who need the service. No Yellow Pages. No Contacts. No air time fees and best of all no costly radio spots. Those things can get expensive.

Companies like Stay Dry Waterproofing are experts in waterproofing basements in Michigan and are in need of a lot of online promotion. There is a big opportunity here for home based service businesses that need to get the word out. The web is a great leveling tool that enables you to do just that and to reach many people in record time.

For more information on Stay Dry check them out:

http://www.staydrywaterproofing.comStayDry® Basement Waterproofing, the standard-bearer for quality basement waterproofing, mold solutions, crawspace experts and foundation repair throughout all of Michigan including Grand Rapids, Lansing, Kalamazoo, Battle Creek, Jackson, Ann Arbor, greater metro Detroit and the West Michigan Lake shore. We now also service Northern Indiana and Ohio including South Bend, Michigan City, Elkhart, LaGrange, and Angola as well as Bryan, Napoleon, and Toledo. Your search for a great basement waterproofing contractor is over!

Quotes from Ted Cantu:"I seriously think that getting a radio campaign or a billboard campaign is serious waste of money in todays Michigan economy! I'm being totally frank here about this. When you look at the conditions of what is available in todays market it is an absolute zoo. There are too many choices, too many television stations and everybody is impatient. Tools like the web enable a company to get in front of the right buyers."

Published Sunday, Nov. 28 at 9:31AM

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As a marketer working in Detroit you have a couple of options. You can leave or you can stick around and try to find something to sell. Finding something to sellin Michigan is actually pretty easy. With so many companies going out of business and all of your major news media getting flushed down the toilet it becomes apparently clear. Everything you lay your eyes on is for sale. Worse, there are no jobs. So your choice at the end of the day is obvious. Sell or get thrown onto the street.

The homeless in Michigan actually do not have it as good as the media claims. The way they push the homeless off the streets and into the cold world they have only one place to go -- the library! Ironically, entrepreneurs really don't have any safe havens either. They have the library and the book store. I happen to like using the Borders bathrooms because you don't need a key to enter it unlike Barnes and Nobles. You can always count on Starbucks too. But the prices there may be a little too high for typical homeless fare. Maybe they can afford it. Who knows.

I never asked them.

By the time I publish this you have a lot of marketing gurus biting the dust - alas -- the Dan Kennedy GKIC group out of Michigan.. Entrepreneur Magazine has recently published an interesting cover story on how to give up in the corporate life, scrap your resume and how to start selling on the street. It comes at a good time in our history. The entire economic fabric of our country, the once great and mighty America -- is falling apart at its seems. Maybe its karma or maybe its time. Either way, everything we know about how to make money in this country is changing.

So you may as well sell something. Nobody is hiring in Michigan. 30,000 people leave here every month. Even though things are horrifying I find it interesting how real estate professionals are pretending that we are in a buying frenzy. They talk in terms of "limited availability". Every house you look at is either for sale or is vacant. The conditions here are very frightening.

Revolution is not far. How much of this shit is the American people going to put up with?

Posted by Ted Cantu, (YES, THAT CANTU) on April 19, 2010

500,000 Jobless People Hit Our Michigan Streets - TODAY~!

ITS OFFICIAL

For anyone who is keeping score with the Michigan economy. Today marks a milestone. 500,000 people have lost their unemployment benefits from the state and are SOL. I have given up on looking for "work" in this state years ago.

The conditions are lopsided and many unfortunate people are out of options. This comes at a very bad time. As I write this more newspapers are collapsing. More companies are wondering what they are going to do in weeks to come.

NPR reported that the state is cutting off the funds for unemployment benefits. Many of these people were on extensions.

20,000 people are leaving this state on a monthly basis.... ?? Are these numbers correct? Right now I have heard this rumor.

Posted by Ted Cantu, Master Online Marketer - Sales Copy Expert - Detroit, Michigan