Friends,
You can talk about your products in the most conversational tone. Thats why I love copywriting. Its story telling and its frank and honest. In fact, the best part about copywriting is that you do not have to be fussing over what is correct or what is proper.
I have just gotten rid of a nasty sinus infection and I fell behind in quite a few of my appointments. In fact, I even put some of that into my sales letters. While I was laid up in bed I was still creating new products and services. I was planning, reading and thinking of ways to expand my market.
Now to those who already know me this is perfect. But for those who don't it comes off as very low key and honest. Can you imagine being locked away in your sick bed for days on end with nothing to do but plan and scheme with no interuptions? It may sound like a bit of a headache to some but for me it was sheer heaven!
It also gave me a chance to check out some blogs on Wired.... For those who never check out Wired its worth a look.....
http://blog.wired.com/monkeybites/
Yahoo and EMI are partnering up in music these days:
http://blog.wired.com/monkeybites/music/index.html
... and I was able to put these stories into my recent sales letters and share with prospects how they too can become part of this digital revolution. The response has been fantastic. Since everything you create can be tracked you really are in command of your own success.
Remember that copywriting doesn't have to be formal. In fact it should be far from it. Remember you are leading your reader through an experience and its the informal chat that is going to lead them into your offer.
Don't just throw a headline down and a price. Thats about as blunt as sticking a revolver in front of someones face for crikeys sake! Be tactful. Begin with a story. Any story. But better yet, make sure its your story!!
I had a client who missed my sales letters ! IN FACT, he pulled me aside and actually asked me to draft up one and make him a deal. He liked to be sold ! See?
IT WORKS. BE PRODUCTIVE.
But most of all be yourself.
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Ted Cantu is the creator of www.911copywriters.com and the www.fascube.blogspot.com network. He resides in Walled Lake Michigan.
Monday, December 18, 2006
New Opera Browser -w/ Phishing Protection
Check this out...
http://www.opera.com/download/
The latest Opera browser has a built in safety gizmo included to protect you from phishing scams. The other cool thing about it is that you can use it on your mobile devices such as cell phones and pocket pcs.
----------------------------------
Ted Cantu - Fascube - 2006
Cingular Chooses MYSPACE as Job Number One
This is from bizjournals.com Listen up,
Cingular, MySpace launch new Web service
Monday December 18, 11:06 am ET
"Cingular Wireless LLC is teaming up with the popular Web portal MySpace.com on an exclusive partnership to give their customers access to MySpace content through their cell phones.
The new service is available through MySpace Mobile on Cingular. This will give them the ability to edit their MySpace profiles, view and add friends, post photos and blogs and send and receive MySpace messages."
The add on service is only $2.99 a month - its being touted as a way for cell phone owners to stay in touch with friends and family. This article continues on and is light hearted. But a more interesting issue is that companies will be able to pull in niche markets and create online communities surrounding a product or service.
-------------------------------------------
Cantu Fascube 2006
Cingular, MySpace launch new Web service
Monday December 18, 11:06 am ET
"Cingular Wireless LLC is teaming up with the popular Web portal MySpace.com on an exclusive partnership to give their customers access to MySpace content through their cell phones.
The new service is available through MySpace Mobile on Cingular. This will give them the ability to edit their MySpace profiles, view and add friends, post photos and blogs and send and receive MySpace messages."
The add on service is only $2.99 a month - its being touted as a way for cell phone owners to stay in touch with friends and family. This article continues on and is light hearted. But a more interesting issue is that companies will be able to pull in niche markets and create online communities surrounding a product or service.
-------------------------------------------
Cantu Fascube 2006
911 Copywriters Presents Real SEO
"Internet Marketing Has Been Made Easy - And Here's Why You Should Care....."
Walled Lake, MI - Creator and founder of 911 Copywriters is back with a new take on internet marketing. His latest creation, we offer some pretty interesting features.
Its part SEO, part multimedia, (think podcasts and pod video media), and its 100% trackable. Every element of a campaign is now trackable thanks to a variety of web tools including Web Analytics.
But where this company sets apart from its competition is the penetration of niche markets. The distribution of this new pod media is specifically designed for hand held devices, (IPODS, Blackjacks etc.) and it delivers to a more select target market. This is a new way of distribution known as Narrowcasting.
The company is the latest offering from Ted Cantu, who served 5 major metro markets including Chicago and New York City where he served as Art Director for many top firms, (including work for Oprah, Capital Records, NBC, and more).
This type of programming is great for another reason. Since we are dealing with niche markets the number of online buys are much higher. When dealing with a group like this online it is not uncommon to have a 87% closing rate. Traditional media such as radio and television have a much smaller closing rate. Plus the ads are harder to track.
Cantu is able to tell how long visitors are on the site, where they came from, and what they are looking at. This is vital information as we are able to tweak our campaigns until we get them right. To read more about this company you can log onto:
http://www.911copywriters.com
Cantu Fascube 2006
Walled Lake, MI - Creator and founder of 911 Copywriters is back with a new take on internet marketing. His latest creation, we offer some pretty interesting features.
Its part SEO, part multimedia, (think podcasts and pod video media), and its 100% trackable. Every element of a campaign is now trackable thanks to a variety of web tools including Web Analytics.
But where this company sets apart from its competition is the penetration of niche markets. The distribution of this new pod media is specifically designed for hand held devices, (IPODS, Blackjacks etc.) and it delivers to a more select target market. This is a new way of distribution known as Narrowcasting.
The company is the latest offering from Ted Cantu, who served 5 major metro markets including Chicago and New York City where he served as Art Director for many top firms, (including work for Oprah, Capital Records, NBC, and more).
This type of programming is great for another reason. Since we are dealing with niche markets the number of online buys are much higher. When dealing with a group like this online it is not uncommon to have a 87% closing rate. Traditional media such as radio and television have a much smaller closing rate. Plus the ads are harder to track.
Cantu is able to tell how long visitors are on the site, where they came from, and what they are looking at. This is vital information as we are able to tweak our campaigns until we get them right. To read more about this company you can log onto:
http://www.911copywriters.com
Cantu Fascube 2006
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