Sales, Making Money in 2011, and God

Oh boy,

You want to hear something really interesting - here goes. You will not find this in a marketing book.... well.... maybe my marketing book, because I have the cajones to actually write about it in great detail......

Here is a sample from my upcoming book....
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CHAPTER 1
ARMIES Of FEAR: and how to avoid them…This next part about the selling process is going to alienate some of you. There was a really interesting article in USA Today this morning concerning the notion of God. There are 4 basic views about how Americans view God according to this study which involved 1600 people. The results were quite interesting and I am going to share them with you.

The views of God not only broke down into four distinct groups. But the numbers of those views were close around 25% each. Americans believe in a “Distant God” which is where our inhumanity to our fellow men is a result of an independent decision and is not a result of God getting angry with us by delivering an act of punishment. Just as a storm is a storm or a tornado is a tornado a Distant God does not judge the people directly with acts of unspeakable violence. People who believe in a Distant God came in at 24%.

This study gets a little more involving as you can imagine. There are those who believe that God hands out torture and violence like an angry person. This is a way of making God more human and judgmental. The Authorative God hands out punishment unless you make things right with him. Surprisingly, 28% of the people polled believe in this type of Supreme Being. As of right now there are people in America who believe that we, as a nation, need to get their act straight so we can become the top world leader again. This type of thinking will explain a lot about money and we will cover that in the next few pages.

The Benevolent God cries at war, and is happy for us as we spread and joy and love. It is a human type of thinking God. According to this survey 22% believe in this type of ultimate being. It is a cosmic force of good that cares for all living things. It is a thinking individual that cares and is always around when you call upon him.

The Critical God is one that is based in poor thinking. The examples they give go as follow, “I may be poor on earth now but will be rewarded with many mansions.”. “I may not have any decent cars now but when I die I will be blessed with solid gold chariots” and the list goes on and on. There were 24% of people who believed in this type of God.

Now 5% did not believe in any form of God . You can find this study in USA Today, on the date 10/7/2010. It is worth picking up and reviewing it. You can also find this study online. It describes some very limiting beliefs about God in general. Keep in mind that other studies revealed that there were at least 22 other types of God out there. There is the popular version of God served up by Michigan author, Wayne Dyer, who views God as an impersonal all giving Universal source of blessings. This particular God doesn’t condemn, he doesn’t judge you and will not send you to the horrors of Hell.

Now, it gets more interesting because Dyer is part of the new alternative thinking group. His teachings are unique in the sense that his belief is that Hell is a temporary condition. This is a popular Kabbalistic belief too based in Judaism. This is a holistic belief that is embraced by a lot of overnight gurus that serve their talents in the form of business coach, life coaches, and spiritual coaches. Keep in mind that even as little as 10 years ago we did not have an over abundance of these sorts infiltrating the marketplace. They sort of arrived at their calling as thousands found themselves unemployable in the new economy.
Faith is a big money making business. Money has a lot to do with God in this case because they are intertwined so closely in this current thought.

Now it is going to get interesting. Notice how many people in this survey believe that God is a human type of life form that doles out favors, asserts guilt and blame and dishes out contempt. There is another view from people where they are easy to give up on their dreams. They will be wiped out on the face of existence and then opt for some riches to appear in the afterlife. When you think about how poor people are in this country with bankruptcy and debt I cannot help but think about their views of God. This is a very loaded subject.

Do you think that maybe with this poor opinion of God would have anything to do with the poor performers in your sales group? Would it explain the number of people who are unqualified to buy from you? Would this also explain poverty enhanced thinking? Are these concepts of God to blame for people who don’t go after their dreams?

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Posted by Ted Cantu on May 12, 2010 at 12:31 AM

Free Copywriting Secrets - Channel

I still get confused looks when I tell people I am a copywriter. Straight away we get into converstations about intellectual property and other things. I am often asked to create patents on logos and secure trademarks for all sorts of things.....

But COPYWRITING is different than obtaining a copyright.

This is salesmanship in print. Nothing more. This is a grandiose way of selling ones goods. And sadly its a dying art in some circles. But you need effective sales copy to drive traffic and sales and make your offers more compelling.

Now to make things simple we put all of these clips in one easy to find location.....

http://youtube.com/profile?user=tedcantu1

Enjoy!

Cantu posted this on Oct. 24, 2007 at 9:31 AM

Knock Off Ad Copy Saves The Day

'When All Else Fails - Steal From Thy Neighbor"

Good Grief... I was just listening to the BBC Radio 1 in search for new musical sounds. While I was listening I heard some incredibly bad stomach churning drivel. Among the thumpy dance beats I listened to some watered down SMITHS and Depeche Mode tunes redone by a synth type sound and higher octave vocals.......

Whats the point? SOME PRODUCTS CARRY ON.... The Smiths and DM are bands from the late 80's. These melodies are not exactly fresh but classic in a sense and have been recycled. This is important to do when you run your sales copy too. You see, you don't always have to have something new to create something that sells.

On a COPYWRITING side of things think about knocking off a campaign or some junk mail that made you do a double take. Getting an eye for this sort of thing can REALLY SAVE YOUR MARKETING. Get into the habit of putting these gems into some sort of box, (aka Swipe File) these will serve as formulas that you can later use for your own marketing efforts.

Sounds simple.... Why don't more people do it?

Think of the greats who have walked this world -- Gary Halbert, Robert Collier, and John Caples. But you don't have to just recycle sales copy from the copywriters who have passed. There are plenty of others that you can learn from .... Joe Vitale, Dan Kennedy, Orange Beetle and many more.

Your sales offers - no matter if they are done online or offline should contain a lot more than just picutres and prices. This is going to hold true especially if you are trying to get noticed online and get your pages indexed. Strong SEO, (search engine optimization).

The best part about all of this is that many successful formulas have already been done. Your job is to go out and find out what made them tick -- recreate them and get them to work for you.

This is not as hard as it may sound.

With the right set of trained eyes you can take an ad and twist it, bend it and make it work for your products and services. This takes out all the stress and worry of getting a sales letter to perform like the way you want it to.

This is a very powerful strategy.

Posted by Ted Cantu on April 26, 2007 at 9:42 pm. We can be found on www.1seomichigan.com.