Dental Marketing Program Eliminates Myths About Search Engine Optimization

This was featured in EmailWire, Bezinga, and quite a few other places.
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Troy, Michigan – As newspapers continue to scramble for more online relevancy media sellers of all types are combing the streets of Metro Detroit desperate for a sale. There are coupon specialists, direct mail experts and directory sales people who are hinting about search engine optimization. In the multitude of professionals being pitched are chiropractic offices, medical doctors of all distinctions and dental practices. A lot of these programs are offering various types of traffic visibility. Metro Detroit businesses now see the importance of being on the first page of Google, Bing and Yahoo and other top media sites such as Twitter, Youtube.com and Facebook.

One media company has chosen to stay in Metro Detroit and help the business climate. Ted Cantu is an author, speaker and has worked closely with the dental community to create a new form of advertising just for their industry. Xtreme Dental Marketing is a concept that takes out the common myths about SEO and also takes out the complications of running a good search engine optimization campaign. The websites Cantu and his company sells are optimized for the best selling services that a dental office has to offer. This can include anything from veneers, lumineers, Invisalign Teen, and crowns. This is done through a combination of smart keyword placement throughout the site structure and based on the dental office location. The results are a series of page one placements in every category, every niche and every geo targeted location.
“A common myth about search engine optimization is that one has to buy their way to the top. Most dental websites are nothing more than a phone number and an address. It is a glorified electronic business card. The websites at Xtreme Dental Marketing are optimized by categories of the best selling services so no pay per click is needed.” Says Xtreme Dental Marketing and SEO, Ted Cantu.

The results have been very dramatic and have been posted on video. Dental offices have expanded their practices into different locations as a result of using this program. More importantly, Metro Detroit dental offices have cut down their traditional marketing spending down to 25% and have eliminated radio, television and billboard advertising. There has been more of a rush to get online and reach more people through search engines than ever before. That is what this program is designed to do.

To get more information log onto: http://www.xtremedentalmarketing.com or call 248-631-9211. Follow us on Twitter at http://twitter.com/ted_cantu

Internet Dental Marketing Takes A Hit - Part 1

I recently looked into some of the top cosmetic dental groups in my immediate area. As a direct response marketer I couldn't help but notice how clueless some of them were when it comes to online marketing. One common problem that was obvious to me was the fact that many of these Dental web sites had come from the phone company.

These sites in particular offered many new challenges and several interesting problems. First, they were almost impossible to manipulate for the search engines. The HTML included in these sites are pretty basic and they were very limited when it came down to the nitty gritty.

Whats The Deal With Meta Keywords?
Are meta data keywords important? A lot of people in the know say they are not that important. I have seen negative articles written about this topic in tech publications such as, "Web Designer" magazine. We have tested the arrangement of this type of material in my studio and found some rather interesting points of interest. If you do not arrange them in a certain order you will botch up the description of your web page on the SERPS, (Google search engine result pages). The search engine spiders will jump down and grab a hold of the first bit of text it can. If that bit of text happens to be, "Closed on Sundays" then your web site page will look rather unspectacular online. It will read something like, "Welcome to Smith Cosmetic Dentistry - Closed on Sundays". There is very little chance that your page listing is going to get clicked on anytime soon. There would be the missed opportunity to truly sell your services.

Example: "Welcome To Smith Family Dentistry - Cosmetic Dental Surgery Is Here and Brings Relief to S.E. Michigan".

I can list two sentences inside the description and this is my chance to REALLY sell the dental company. Sadly, a lot of dental practices do not do this because they lack the basic knowledge to do so. I honestly believe that the description section is the absolute best place to sell your services. In fact, it is important to treat this area like you would treat direct mail. This serves a double purpose. On one hand it is there to really deliver a preview to your online prospect. It should entice them enough to click on the above blue link, (Title of web page) and open your page.

You want your web page to get opened just like you want your direct mail to get opened. The whole purpose of being out there online is to get seen before your competition just like in direct mail. I do not see this to be any different because the objection is the same.

End of part 1.

Get more information about online Internet Dental Marketing here.....

Posted by Ted Cantu, at 8:45 PM on December 20, 2008