The SES Chicago Convention Begins Today
"A premier event for search engine marketing and optimization, SES Chicago runs through Dec. 7 at the Hilton. Video search optimization, podcast optimization, local search, social search and mobile search are the hot topics. Jason McCabe Calacanis, general manager at Netscape, gives the Dec. 5 keynote. "
Nice to see this take off and get some real attention.
Chicago is a forward thinking town and was leading the multimedia parade in its third reincarnation before the dot com movement. Multimedia houses sprung up all over and had a significant voice in the industry.
This latest round of online marketing is honed to a sharp sword. The intricacies of web analytics, key words, copywriting, key word density and 50 other key elements are essential to getting noticed today.
It will be interesting to see the Midwestern market take center position in January when the new business quarter begins.
Its just days away folks.
Monday, December 04, 2006
The Return Of Seth Godin
I get a subscription to Seth Godins daily Blog... "Seth's Blog". Its riddled with stark cruelty at times.... honest, but a cruel sense of reality. SO I find it relevant and at times hysterical.
Today he had a picture of a sign that read, "UNDER NEW MANAGEMENT"... and here is what he wrote about it....
"Another mystery to ponder.
Why would anyone put a sign like this up on her store?
If I liked your store before, now I'm on notice to be careful--it might not be as good.
If I didn't like your store before, why on earth am I paying attention to your little sign and why should I go out of my way to take another chance?
This is a vivid symbol of the ego-centric nature of most marketing. The sign is about the owner, not about the prospect."
Isn't this the case with most businesses today?
Today he had a picture of a sign that read, "UNDER NEW MANAGEMENT"... and here is what he wrote about it....
"Another mystery to ponder.
Why would anyone put a sign like this up on her store?
If I liked your store before, now I'm on notice to be careful--it might not be as good.
If I didn't like your store before, why on earth am I paying attention to your little sign and why should I go out of my way to take another chance?
This is a vivid symbol of the ego-centric nature of most marketing. The sign is about the owner, not about the prospect."
Isn't this the case with most businesses today?
Blogging Platforms - What Should I Use?
I get asked this question a lot and believe it or not I like Blogger. No no no, not because its easier to use. But because Blogger lets Google knows about me first. It is owned by Google so that makes it very convenient for them to find me.
Yes.... I like Blogger... Honest !!
The new features are good too. This new Beta version has some rather cool features on it and it allows others to find me - fairly quickly! And if you play your cards right, (face it, not many of us do) you can really ping yourself to the top of the line in front of your competition. Rather nifty I'd say.
A Word About TypePad
You can set up style sheets in TypePad which is nice. It has a very polished look about it and they seem to update their features a lot. You have to pay to use TypePad because it is integrated into a hosting system.
The nice thing is that when you do host with them monthly you get three Blogs to fiddle around with. You can read all about TypePad here......
"You don’t need to be a professional designer or spend thousands of dollars to have a great looking blog."
Thats a quote from their web page..... Thousands of dollars for a blog? lol
Dear me I should hope not !!!
===================================================
Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
Yes.... I like Blogger... Honest !!
The new features are good too. This new Beta version has some rather cool features on it and it allows others to find me - fairly quickly! And if you play your cards right, (face it, not many of us do) you can really ping yourself to the top of the line in front of your competition. Rather nifty I'd say.
A Word About TypePad
You can set up style sheets in TypePad which is nice. It has a very polished look about it and they seem to update their features a lot. You have to pay to use TypePad because it is integrated into a hosting system.
The nice thing is that when you do host with them monthly you get three Blogs to fiddle around with. You can read all about TypePad here......
"You don’t need to be a professional designer or spend thousands of dollars to have a great looking blog."
Thats a quote from their web page..... Thousands of dollars for a blog? lol
Dear me I should hope not !!!
===================================================
Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
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