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Tuesday, November 28, 2006

Check Your Meta Tags

Get ready to get the rug ripped under your heels !! In case you haven't heard Google has changed its ranking system and a lot of web site owners are left out in the cold. They are having a hard time keeping relevant. Maybe they have even falling so far down the rankings that they are no longer visible.

Here is what your meta tags should look like:

meta content="Ted Cantu for copywriting, direct response sales letters, online copywriting USA" name="description">
meta content="Ted Cantu,marketing,consulting,business coaching,course on advertising and copywriting,copywriter,copywriting,sales letter copywriter,direct, direct response copywriting manchester,copywriting ,online copywriter,Copywriter, COPYWRITER, online copywriting,web copy,long sales letters,sales copy,web copy, WEB COPY, writing on line,persuasive writing,business letter,writing letters for sales stealth marketing,long sales letter for websites,direct response copywriter USA" name="keywords">
meta content="en-us" equiv="Content-Language">


There needs to be a 4-7 line meta tag set up.

You can right click on my page to get a closer look.....

YouTube Goes Mobile

"Reuters - eWEEK Tue Nov 28, 3:49 AM ET
NEW YORK (Reuters) - Verizon Wireless said on Tuesday it would deliver selected video clips from YouTube to cell phones starting in December in a bid to increase subscriptions to its mobile media service.

YouTube, the leading online video sharing site which was bought by Internet search leader Google Inc. this month, said it hopes to expand beyond computers to phones. It did not reveal the financial terms of the deal."

New York Times - Reuters
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This is going to be HUGE for those who are looking to do their own commercials,
video clips and promotions.

To see this technology in motion we have uploaded some clips for a beauty client.

The Return Of Google Analytics

Getting on Google Analytics program used to be a major pain. You had to wait to get accepted because the line to get in was incredibly long. Each site was hand picked and evaluated.

Thats all changed now in the recent weeks. The doors are wide open. The best thing about this program is that you do not have to know all the nuts and bolts about how it operates. Thats a relief to some of us who are afraid of all of this rapid growing technology. However, what you may find out about your web site could stun you. So make sure you are sitting when you check for your results. You could be in for quite a shock.

We were surprised to find that on some of our sites 70% of the visitors were new. They were not returning. The numbers then got really interesting.

23% were from AOL
12% were from YouTube.com
Google
Yahoo

Then the other percentages ran so small that it was hardly worth counting.....

MSN
Ask Jeeves
Technorati
Ipodder
etc.

These numbers ARE GROWING. But, like with everything this does take time. Still, I wasn't quite ready for the types of results that came rolling in. But this is the hard reality that everyone will have to face as they shell out more money into their online marketing programs. You need to track your numbers and where your traffic is coming from.

Get ready for a real eye opening.


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