What is it that people really want from your company? Instead of always focussing on the lowest price - a tactic that rarely gets GREAT RESULTS consider the following:
* VISIBILITY
* TIME SAVING
* LUXURY ITEM AT COST (?)
When you market a product or service look for a hidden benefit to carry most of the weight for your business. Consider looking for a time saver.... Plenty of other companies have done this to great efficiency.
.... JIFFY LUBE (Oil Change)
... MINUTE OIL (Oil Change)
There are plenty of other businesses that can utilize this strength. This does not have to be just limited to oil change places. You can apply this tactic to ANY BUSINESS that brings a certain amount of pain to it....
* TAX PREPERATION....
* ACCOUNTING....
* LOAN APPLICATIONS OF ANY KIND... and so on.....
Removing pain from a somewhat painful experience or TIME, (which can be actually defined as a PAIN in the ass) is a good strategy. The same can be said for DENTISTS or anyone practicing this type of work in the chiropractic field.
IN OUT HELLO GOODBYE
CASH PLEASE.. !!!! ;)
Posted by CANTU ON AUGUST 21, 2007 at 3:26 PM
