Time Magazine - Announces Man of the Year

COMING TO A NEWS STAND NEAR YOU..........

This years, "Man of the Year" award is YOU. Imagine that. With so much user content coming from a variety of all walks of life - Everyones a Star !!

This was inspired by Youtube.com, MySpace, and the multitudes of blogs that are published out there, (last count 55 million and counting). The public at large is responsible for directing the web in how it looks, acts, and the messages that it delivers.

This was just featured recently on CNN. The real cover will have a sheet of mylar on it so it can give off a reflection. The magazine will continue this campaign overseas. Its the most daring one they have done thus far and easily the most challenging.

This puts the topic of SEO and taking responsibility for your own web site material. It is now official that you can litererally create your own destiny online and beyond.
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Ted Cantu writes for the FASCUBE Network - 2006

How Effective Is Your Media?

Click on picture to see it expand..... Check out these numbers. Here is where your audience is hiding out....

TRACKING YOUR ONLINE MARKETING EFFORTS

JUST HOW IMPORTANT IS A MARKETING PLAN?

It is crucial if you want to attract more business. Now take a look at this article from Entrepreneur Magazine. While analyzing a business plan up comes the following....

"Chart to success: We all know that plans are imperfect things. How can you possibly know what's going to happen 12 months or five years from now? Isn't putting together a marketing plan an exercise in futility . . . a waste of time better spent meeting with customers or fine-tuning production? Yes, possibly but only in the narrowest sense. If you don't plan, you're doomed, and an inaccurate plan is far better than no plan at all. To stay with our sea captain analogy, it's better to be 5 or even 10 degrees off your destination port than to have no destination in mind at all. "

Interesting eh?

Tracking real success sounds doable in a broad context. But when it comes to hard nose data this comes up rather short. Thats why I recommend using real Web Analystics to track your progress. This is an excellent way to track sales copy, ( to see if customers are going for your offers or not). This is also a great way to find out what kinds of computers or modems they are using to access your material online.

This also works when you are tracking direct mail campaigns. This lets you see who is coming to your landing page, and checking out click through rates.
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Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.

So What Exactly Are Venture Capitalists Looking At?

SAN FRANCISCO, Dec. 16 — Wanted: investment adviser, the younger the better.

In a nod to the wisdom of youth, many wealthy, highly connected and well-educated technology investors are taking counsel and investment tips from their children, summer interns and twentysomething receptionists.

These venture capital investors say there is good reason to ask young people to help them assess new technology: as the investors themselves are aging, the technology — including social networking Web sites and mobile gadgets — is designed for, used by and sometimes built by people half their age.

“Children are a secret weapon in my arsenal for making investment decisions,” said Heidi Roizen, a managing director at Mobius Venture Capital, a Silicon Valley firm.
Source, New York Times

This is pretty interesting. The youth market is calling the shots on what works online. This is like in the movie BIG where Tom Hanks gets to play with the toys. Based on what the kids like companies can begin to create products that will get used. There is no more guessing when it comes to creativity.

Just how big is the youth market? The results may surprise you.
According to EPM communications the youth market will spend roughly 22 billion per year onilne. Kids age 8-21 currently spend about $22 billion per year online--about 16% of their total spending--according to the Harris Interactive YouthPulse Survey. Teens age 13-17 make between five and six online purchases a year, while those age 18-21 make 15 online purchases annually.

This can affect everything from the kinds of foods kids eat to the entertainment they choose. There is also a lot of room here for licensing characters to promote products.
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Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.

WHATS THE BIG IDEA?

For the last 4 days I have been literally stumped over the disappearance of THE BIG IDEA magazine in Detroit. I have been looking for their web site and it comes up black.

http://www.bigideaweb.com

Anyone know what happened?
I tried to email them too and it bounced back.
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cantu fascube 2006