ANTI SOCIAL MARKETING -- IS THIS THE TIME?

If you want a little sanity consider a little "Anti Social Marketing". I did a check on Google and there are 110,000,000 pages dedicated to this strange but important phenom. Let's be practical here... There are a lot of people I never want to see again. There are some people I want to keep in my profit funnel. Who stays on the good list and who goes on the naugty list is up to me... not Google.

GOOGLE+ - ALAS, OUR PROBLEMS BEGIN....
Google assumes way too much when it comes to social marketing. I personally cannot stand Google+ because it lets everybody who has ever sent me an email into my personal space. These can be people who wrote me out of the blue to ask me a question one time. These can also be people who spammed me. These are not endearing souls. You don't add people into your rolodex who dialed you on the phone by accident do you? You don't add wrong numbers into your speed dial. Why does Google automatically assume that you would want these undesireables into your personal space?

I get guys from India who write me every week offering to sell me SEO services. I am an SEO. Why would I want to buy SEO services? It makes no sense. Worse, I do not want these people getting access to pictures of my wife and kid. I definately do not want them trolling me on LinkedIn. This is not an Irish Pub. This is my life. If I don't want you to be part of it believe me I will go way out of my way to ensure that you will not get in.

LINKEDIN - ANOTHER AREA TO AVOID....
If I wanted to change religions, get into a new MLM, or flat out make myself miserable I would sign up with LinkedIn. Every week without fail I have to go into my linkedin profile and kick people out. People get into my contact list as professional business contacts at first. Then they slowly turn into a gut wrenching pain in the ass. They pontificate their religious views upon me and ask me if I am going to be saved? I got that taken care of. I will deal with God. Not you. Me. God. You are not invited to be part of that conversation. Go save your own soul.

If you're not all about business you are not getting in. If you are trying to crack the lottery I am not your guy. Go get yourself a lottery ticket. I have nothing to offer you. And take me off your contact list I will not be offended.

MOTOR CITY CONNECT - THE FUN NEVER STOPS
I cannot stand Motor City Connect. This is based out of Detroit. I have no idea how I got sucked into this sucker trap. In the early days of social media I had the usual cast of suspects trying to ensnare me into their social media sites. I must of signed up. Maybe I was just trying to be nice and play along so I would stop getting harrassing emails. Problem. The people who join this sites are employees and it is not necessarily a B2B site. These are people who work out of their homes and call themselves business owners.

This is not for me.

Up until recently there was no way to quit this group. They finally added a quit button on their website and I was more than happy. Yes, I said more than happy -- to quit this ridiculous website.

ANTI SOCIAL MARKETING IS NOT A BAD THING....
I learned how to say no to some social media sites. This goes for private sites and certain social groups that meet for self serving purposes. If it is going to waste my time I do not want to attend either online or in real time. If you give me a hard time about it we are going to have major problems. When emails fail to remind you to knock it off you can expect a phone call. I have called up people on my LinkedIn profile and have point blank asked them... "Who Are You?". If you are going to stare at pictures of my family on the web in the privacy of your own office or home I have every right to ask that question.

If you are that lonely -- and many of you are. You can go elsewhere. I do not wish to communicate with you.

If you already have my phone number and email that is usually good enough. If for whatever reason you refuse to answer my calls and emails I will not grant you permission to come after me on social media. That is common sense. You have every reason to feel offended.

I could care less !!!


CANTU is based in Metro Detroit. He has fans, enemies and successful clients all across the globe. You can find more of him at http://www.tedcantu.com

Ted Cantu Is Full Of Truth - Part 2

Take a good look at this video -- it got 15,000 hits and counting. It took pennies to make, no script, no actors, no special effects....

In fact, the product is its own special effect and it performs brilliantly in front of the camera. It was by chance that the presenter of this video was wearing a black shirt. He holds the dark hair color sample in front of his shirt and gives it a good swish and voila.... the color disappears.

Compared to my auto guys this video really did the job. When I looked at my automotive companies their videos were still getting zero views. How is this happening consistently? The answer is very simple....

The reason why is because you do not have to go for Hollywood type effects with your video on the web. In fact, it is much better if you don't. This is the kind of thing that really kills belief in your viewer. What people are looking for most on the web is realism and beleivability. That is the most important thing I can tell you.

Go for realism because realism sells.

coincidently, commercial television gets it and creates reality shows left and right. MTV has been doing this for a while to the point where it doesn't even show music anymore. People complaining to eachother on television sells. People trying to achieve a goal on television sells. This is a far cry from where television was a few years back in the 80's with over the top budgets like THE A TEAM, and TJ HOOKER....

Fat people sweating it out on the tube trying to lose weight -- thats whats hot. College kids complaining to each other in a house they cannot afford -- thats what sells.

Web video is the same way. Go for the realism......

Now try to explain this at your next middle management meeting.....


Ted Cantu IS SEO SEARCH ENGINE OPTIMIZATION, works in Detroit, Chicago and NYC.

Ted Cantu Redefines How We Do Business On The Web !!

IM STILL UNEMPLOYED !! THANK YOU DETROIT - I MEAN THAT, THANK YOU THANK YOU!!

I am a man of thanks. I cannot tell you grateful I am to be living in such rural conditions because its toughened me up. Its made me climb the walls and find a sensible answer to all of this unemployment and madness.

Its caused me to create a kick ass real estate SEO marketing course. I am selling this mindbomb to real estate agents all across this great nation. I am teaching these agents the ABC's of REBEL MARKETING. We are throwing out all of the old rules and attacking the web with great vigor!

The results are amazing. We are getting our sites ranked in 6 days into tight markets. Creating traffic systems that blow the competition to pieces. The list goes on and on... Detroit.... what can I say. I used to be angry about all of this but these days I couldn't be happier.

Now I get to spend more time with my baby boy.

I am truly grateful......

Check out the stuff we did at Kawasaki....
http://www.1seomichigan.com

Check out the stuff we did for our real estate clients....
Http://www.1searchengineoptimizationrealestate.org

Now we are going to be taking on even more intense online environments....

PS... real estate agents - embrace me -- our time has come!!!
Lets make a fortune together

Introduction to the Google Ad Auction VS Viral Video

Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.

Viral Video




Is this real? Which one is more real to you? Is anything real anymore?

Posted by Ted Cantu, (he is real folks) and is in Detroit, the city of Wonders