There's always two sides to every story.
But sometimes a belligerent company can slander you all over the web. I have seen TV journalists do this as well as PR companies. There is usually very little you can do about this catastrophic event. You just have to sit back and be a victim. That was the way it was normally handled .... until recently.
If you find yourself on the RIP OFF REPORT or worse.... you can get those ugly, nasty headlines and articles blasted off the front pages of Google with Web 2.0 PR. It is a little known fact that good Web PR can actually make most of those problems a non issue. You can count on press releases going viral in most cases. Over time your negative press on the web will start to disappear.
It takes time to do this because each industry is different. You will have to also keep in mind that if your company is getting trashed in a forum this can take longer to erase... especially if there are a lot of posts on it.
Ted Cantu posted this in July 2009
