Dental Marketing Program Eliminates Myths About Search Engine Optimization

This was featured in EmailWire, Bezinga, and quite a few other places.
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Troy, Michigan – As newspapers continue to scramble for more online relevancy media sellers of all types are combing the streets of Metro Detroit desperate for a sale. There are coupon specialists, direct mail experts and directory sales people who are hinting about search engine optimization. In the multitude of professionals being pitched are chiropractic offices, medical doctors of all distinctions and dental practices. A lot of these programs are offering various types of traffic visibility. Metro Detroit businesses now see the importance of being on the first page of Google, Bing and Yahoo and other top media sites such as Twitter, Youtube.com and Facebook.

One media company has chosen to stay in Metro Detroit and help the business climate. Ted Cantu is an author, speaker and has worked closely with the dental community to create a new form of advertising just for their industry. Xtreme Dental Marketing is a concept that takes out the common myths about SEO and also takes out the complications of running a good search engine optimization campaign. The websites Cantu and his company sells are optimized for the best selling services that a dental office has to offer. This can include anything from veneers, lumineers, Invisalign Teen, and crowns. This is done through a combination of smart keyword placement throughout the site structure and based on the dental office location. The results are a series of page one placements in every category, every niche and every geo targeted location.
“A common myth about search engine optimization is that one has to buy their way to the top. Most dental websites are nothing more than a phone number and an address. It is a glorified electronic business card. The websites at Xtreme Dental Marketing are optimized by categories of the best selling services so no pay per click is needed.” Says Xtreme Dental Marketing and SEO, Ted Cantu.

The results have been very dramatic and have been posted on video. Dental offices have expanded their practices into different locations as a result of using this program. More importantly, Metro Detroit dental offices have cut down their traditional marketing spending down to 25% and have eliminated radio, television and billboard advertising. There has been more of a rush to get online and reach more people through search engines than ever before. That is what this program is designed to do.

To get more information log onto: http://www.xtremedentalmarketing.com or call 248-631-9211. Follow us on Twitter at http://twitter.com/ted_cantu

Ted Cantu Is Full Of Truth - Part 2

Take a good look at this video -- it got 15,000 hits and counting. It took pennies to make, no script, no actors, no special effects....

In fact, the product is its own special effect and it performs brilliantly in front of the camera. It was by chance that the presenter of this video was wearing a black shirt. He holds the dark hair color sample in front of his shirt and gives it a good swish and voila.... the color disappears.

Compared to my auto guys this video really did the job. When I looked at my automotive companies their videos were still getting zero views. How is this happening consistently? The answer is very simple....

The reason why is because you do not have to go for Hollywood type effects with your video on the web. In fact, it is much better if you don't. This is the kind of thing that really kills belief in your viewer. What people are looking for most on the web is realism and beleivability. That is the most important thing I can tell you.

Go for realism because realism sells.

coincidently, commercial television gets it and creates reality shows left and right. MTV has been doing this for a while to the point where it doesn't even show music anymore. People complaining to eachother on television sells. People trying to achieve a goal on television sells. This is a far cry from where television was a few years back in the 80's with over the top budgets like THE A TEAM, and TJ HOOKER....

Fat people sweating it out on the tube trying to lose weight -- thats whats hot. College kids complaining to each other in a house they cannot afford -- thats what sells.

Web video is the same way. Go for the realism......

Now try to explain this at your next middle management meeting.....


Ted Cantu IS SEO SEARCH ENGINE OPTIMIZATION, works in Detroit, Chicago and NYC.

Its 2010 - and Ted Cantu Still Doesn't Have a Job - THANKS DETROIT !!!

A lot of guys would be P.O'd to be out of work this long. Lets face it folks, as far as work goes, I am a long lost memory. Added to the fact that there are NO JOBS IN MICHIGAN -- but I am actually pretty grateful.

In the grand scheme of things - I have actually profited from this. I predict in the next 10 years I will still be unemployed -- in fact I am counting on it. There are a number of top hitting companies on my resume that scare off potential bosses. You got the Big Six firms on there like EY, Arthur Andersen, and then Capital Records and WWF. This has got to send an HR person screaming at the top of their lungs.

They cannot afford me.

Detroit hasn't really been there for me once I crossed the line into super stardom. The companies are still kicking around low digits so I couldn't commit. The last advice a radio station gave me was that I was only worth a couple of grand a year.... I think it was around 15k total. He also advised that I should take the job.

But I had to agree to.. DISAGREE.

MOTOR CITY LIVING HAS TOUGHENED ME UP
I know when I wake up tomorrow the phone will be dead. My agents have long left me and there are no fires to put out in corporate america at the 6 figure level. But that doesn't meant that I am out of action. You see - by 9 am tomorrow morning I am going to be generating some serious numbers.... from my modest office.

I can do this because I am wired to the gills online. I got so many potential business leads out there that it is a little scary. I got press releases, people on command and on speed dial that will not only bring me money when I need it but also connect me to bigger deals when I need it.

I can thank the Internet for that.

And my dear friends, I am only beginning.

Posted By Ted Cantu, (He Still Doesn't Have A Job!) and has a killer studio in Farmington Hills, Michigan and is planning his next wave of online money making!