Ted Cantu Is Full Of Truth - Part 2

Take a good look at this video -- it got 15,000 hits and counting. It took pennies to make, no script, no actors, no special effects....

In fact, the product is its own special effect and it performs brilliantly in front of the camera. It was by chance that the presenter of this video was wearing a black shirt. He holds the dark hair color sample in front of his shirt and gives it a good swish and voila.... the color disappears.

Compared to my auto guys this video really did the job. When I looked at my automotive companies their videos were still getting zero views. How is this happening consistently? The answer is very simple....

The reason why is because you do not have to go for Hollywood type effects with your video on the web. In fact, it is much better if you don't. This is the kind of thing that really kills belief in your viewer. What people are looking for most on the web is realism and beleivability. That is the most important thing I can tell you.

Go for realism because realism sells.

coincidently, commercial television gets it and creates reality shows left and right. MTV has been doing this for a while to the point where it doesn't even show music anymore. People complaining to eachother on television sells. People trying to achieve a goal on television sells. This is a far cry from where television was a few years back in the 80's with over the top budgets like THE A TEAM, and TJ HOOKER....

Fat people sweating it out on the tube trying to lose weight -- thats whats hot. College kids complaining to each other in a house they cannot afford -- thats what sells.

Web video is the same way. Go for the realism......

Now try to explain this at your next middle management meeting.....


Ted Cantu IS SEO SEARCH ENGINE OPTIMIZATION, works in Detroit, Chicago and NYC.

Beating The Big Media Houses - Web Video Works

HOW COULD THE MEDIA GIANTS GET IT WRONG?
In the not so distant past I went from one web video house to another looking for help. I wanted to do a product shot and have it shrunk down for IPODS. I was ushered into one boardroom to another and was quickly up sold to a very unusable format.

It seemed that the powers that be wanted me to walk out with a 55K DVD. This was video overkill in my opinion and I knew it. I was given a script writer and two truck rolls. Seriously. These producers, (yes they were going to be on my tab as well) wanted to send out two full trucks armed to the teeth with bulky video equipment to do my shoot. But that wasn't the worst part.....

I was expected to sit through 80 hours of editing time for a 20 minute video piece. In fact, this video only had to come in two parts because of the ten minute limitation on Youtube.com.

But this complicated script - which came courtesy of a script writer, ("IM A STORY TELLER") that the company flew in from New York City - asked for three 8 minute spots. The best part about this whole debacle was that I lived in Michigan.

MICROSIZING COMES OF AGE
Now thanks to microsizing and desktop video editing. I can take the a video clip beyond the simple basics and do a cleaned up job that is fit for DVD and broadcast video. These clips are outfitted with RSS feeds and can be uploaded where they pull customers to them like a magnet This is a very powerful technology that traditional media houses cannot match.

* Web Video Fits On IPODS
* Video Can Be Read On Iphones
* Video Does All The Work Online -- Attracting Qualified People

In just under a year. Web video has literally kicked traditional media houses to the curb. When you combine these powerful advantages with a strong SEO campaign you cannot lose. Now you can geo target your real estate online and get into tight niche markets.

We are truly living in a marvellous age.

Posted by Ted Cantu creator of http://www.911copywriters.com on Oct. 9, 2007