Ted Cantu - Rage Against The Media Machine

Whew -- what a wind up....

EVEN IF YOUR NUMBER ONE - ITS NOT ENOUGHBeing number one on the search engines is still not enough. You need to understand the shift that is happening with our media. As more newspapers close and fold up the big dogs move in and in this case its the Yellow Pages....There are other traditional media sources too such as Val Pak and the list goes on. There is a fundamental flaw with all of these big groups and that is they do not understand the web or how to use it.

The web is becoming more crowded and keeping your page 1 status may not be enough to get a new customer. More businesses are turning to the web and it is going to get very congested.

There are two things you will want to keep in mind -- even though you are on page 1.

1. How Strong Are Your URL's?Even though you have high ranking positions that doesn't mean your on page PR,( page rank)is going to be very high. So by all means strengthen it. Create valuable links to it through social media. This is very time consuming of course but you should have someone creating value for your web pages out there. Google still counts page rank as an important factor.

2. Create links, backlinks, and authority links....Create links to your websites. Make sure that you are creating great PR, (press releases)-- a different kind of PR. You know that whole "PR" thing is very confusing. We use it freely throughout the SEO world but you get the idea. Create content that references your business on the web. I like press releases and I like to put my companies into major media sources such as CBS News Watch and so on....

** IF you can possibly arrange it this is the way to market your company. Eventually after you get enough page 1 positions you can stop with your pay per click if that is a concern of yours.

for more information for online search engine optimization go to:
http://www.1seomichigan.com

Ted Cantu - Big Companies Spy On Consumers During The Year

WOW... is this really a problem?
I just saw a story on CNN last week that made me stand up and take notice. People are upset about how big box stores like Sears, Target and Old Navy are capturing peoples information about products and services? This means that these stores will be able to service them better and give people more of what they want.....


The tone of the news, (like most major media news) was pretty negative. But this is something that traditional advertisers have been trying to do for years. In fact, for the most part it is universally understood that this has been a pretty crappy approach to the problem. A lot of advertersing companies simply cannot get the job done. So the account is passed on to someone else....

Here is a case in point.... Burger King for example has been passed on to other advertisers. BK gets tired of the their new choice and fires the agency and goes to the next one. Sooner or later they run out of agencies. From there they start all over again. This has been going on for a while.....

** By the way the current choice is very creepy. It has never worked for me. The static horrifying face of an unanimated king doesn't work with me. The quarelling burger family in big foam rubber suits sort of appeals to me a bit better....

But you see what I mean....

IS SPYING ON YOUR CONSUMERS A BAD THING?When did being a Capitalist attract such a powerfully negative connotation in American culture? Being a ruthless capitalist is what made this country great. In fact, it is the REASON why we have become such a powerful nation. This is the reason why so many companies have succeeded......

This is how new products get made. This is how existing products get sold. There are limits I suppose on the kinds of products you buy and how they are tracked. But I do not view this as a problem. This is actually a solution to years, decades of really bad marketing.

Now everything is trackable.... That means less wasted spending on ads, television spots, websites and ideas that don't pull in revenue.

Is that really a problem?

Get more SEO search engine marketing info from the SOURCE - Ted Cantu SEO

Ted Cantu - LIVE INFORMERCIALS - W/ Zero Air Time Fees

Doing the full gambit of an infomercial can be hazardous. There are deadlines, scripts, and a lot of investment capital that needs to be dumped into these things. There can be legal desputes along the way and a whole host of angel investors and other atrocities waiting for you.

Or you can do what we did.... and just wing it without a script and with no capital investors. That is the best way -- just do it yourself.....

See what I mean?



What we did here is absolutely brilliant. We didnt even bother to call up a script writer. No models. Nothing.

I just wanted to connect the guy who does this work with the people who need the service. No Yellow Pages. No Contacts. No air time fees and best of all no costly radio spots. Those things can get expensive.

Companies like Stay Dry Waterproofing are experts in waterproofing basements in Michigan and are in need of a lot of online promotion. There is a big opportunity here for home based service businesses that need to get the word out. The web is a great leveling tool that enables you to do just that and to reach many people in record time.

For more information on Stay Dry check them out:

http://www.staydrywaterproofing.comStayDry® Basement Waterproofing, the standard-bearer for quality basement waterproofing, mold solutions, crawspace experts and foundation repair throughout all of Michigan including Grand Rapids, Lansing, Kalamazoo, Battle Creek, Jackson, Ann Arbor, greater metro Detroit and the West Michigan Lake shore. We now also service Northern Indiana and Ohio including South Bend, Michigan City, Elkhart, LaGrange, and Angola as well as Bryan, Napoleon, and Toledo. Your search for a great basement waterproofing contractor is over!

Quotes from Ted Cantu:"I seriously think that getting a radio campaign or a billboard campaign is serious waste of money in todays Michigan economy! I'm being totally frank here about this. When you look at the conditions of what is available in todays market it is an absolute zoo. There are too many choices, too many television stations and everybody is impatient. Tools like the web enable a company to get in front of the right buyers."

Published Sunday, Nov. 28 at 9:31AM

Ted Cantu - Lists Keywords To Avoid In Real Estate Market

To get the full list of SEO information I have for real estate keywords and other great ideas check me out on Active Rain.com. Just type in Ted Cantu and you will get to the Ted Cantu blog information page on AR.

Spam Triggers - Keywords To Avoid in SEO and Email (edit/delete)
Hey there !!! I know a lot of you contact your prospects by Email - there are a lot of keywords you will want to avoid. If you stick these kewwords in your email you can be pretty much sure that it will never reach its intended target....

Here are the ones pertaining to Mortgages:

mortgage-4-u
mortgage quotes

** But there is another area i want you to pay close attention to.

I was at a marketing workshop recently and ran into some Remax people who were using a lot of casino terminology in their campaign. They had flyers that illustrated slot machines and themes that related to Texas Hold Em, -- that sort of thing... and here are the words you should avoid related to casinos....

holdem
holdempoker
holdemsoftware
gambling
slot-machine
texas-holdem

Lot of words in this list that pertain to - Debt - too that you should be made aware of.

You can get the whole list here....
http://codex.wordpress.org/Spam_Words

** Obviously, the words that concerned me originally were ones that were centered around Mortgages. The reason why this intrigues me is because this never used to be considered a bad word until all of the scams that have been done in this industry. Many of these scams were performed right here in Michigan.

We lost a lot of agents because of this and many mortgage companies have folded. Many Michigan based professionals are in prison as a result of all of the fraud that was committed in the past 2 years. There are many more investigations pending.

Contact me direct!
248-631-9211

http://www.tedcantu.com
http://www.1searchengineoptimizationrealestate.org

Ted Cantu Is Full Of Truth - Part 2

Take a good look at this video -- it got 15,000 hits and counting. It took pennies to make, no script, no actors, no special effects....

In fact, the product is its own special effect and it performs brilliantly in front of the camera. It was by chance that the presenter of this video was wearing a black shirt. He holds the dark hair color sample in front of his shirt and gives it a good swish and voila.... the color disappears.

Compared to my auto guys this video really did the job. When I looked at my automotive companies their videos were still getting zero views. How is this happening consistently? The answer is very simple....

The reason why is because you do not have to go for Hollywood type effects with your video on the web. In fact, it is much better if you don't. This is the kind of thing that really kills belief in your viewer. What people are looking for most on the web is realism and beleivability. That is the most important thing I can tell you.

Go for realism because realism sells.

coincidently, commercial television gets it and creates reality shows left and right. MTV has been doing this for a while to the point where it doesn't even show music anymore. People complaining to eachother on television sells. People trying to achieve a goal on television sells. This is a far cry from where television was a few years back in the 80's with over the top budgets like THE A TEAM, and TJ HOOKER....

Fat people sweating it out on the tube trying to lose weight -- thats whats hot. College kids complaining to each other in a house they cannot afford -- thats what sells.

Web video is the same way. Go for the realism......

Now try to explain this at your next middle management meeting.....


Ted Cantu IS SEO SEARCH ENGINE OPTIMIZATION, works in Detroit, Chicago and NYC.

Ted Cantu Is Full Of Truth......

Funny what can happen in just a years time. A year ago we were getting slammed for some pretty ridiculous things. The problem started when I started attacking conventional thinking in regards to advertising. It seems that a lot of us out there are mentally married to expensive advertising, pay per click, yellow pages and some other costly things....

TELEVISION VS WEB VIDEO
The comment I made about television was the one that really set the automotive industry off their rocker. The idea here is that graphics need to look dynamic, filled with rapid edits, and come off like a Hollywood commercial. We took the opposite spin on this and created hand held shots, used cheap HD cameras, and did some green screen composite shots and mocked television informercials. Yes, it was decidedly low budget but it served a purpose.

The videos that we shot for the web did everything the automotive companies didn't do. As a result we acheived 47,000 views for some of our clips and that was just on YouTube alone. My automotive companies did not fare as well. They pulled a dismal 80+ views and so it goes.....

We did a lot of other changes too in our company recently. We no longer feature models in our clips. Again, we tested this out and found out that the consumers who watch our video clips are looking for the guy next door. They do not crave Hollywood they are just looking for someone who is honest and believable.

Web video is different than television on many levels. Television has certain standards that the advertisers live to stand up to. Web video has no pretentions and is open to experimentation, off the cuff comedy, and spontaneity. It also offers a chance to communicate on a soul level than with television commercial culture.

IMPORTANT KEY POINTS TO REMEMBER
YouTube has expanded their time limit on the videos you upload. They will now accept videos that are 15 minutes in length. Keep in mind that this is in top shelf HD.