Is It Possible To Completely Screw Your Online Campaign?

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"Careful -- Don't Ruin Your Online Campaign!"

Is it possible to totally screw your online campaigns? YOU BET. Just take a tip from one of our clients who insisted on doing things "Their Way". We will show you why we recently fired our client and how you can avoid doing these stupid mistakes.

You must get your pages OPTIMIZED FOR SEARCH ENGINES!
Its smart to use Google tools
Getting a Google email is a PRETTY SMART IDEA - ITS ALSO FREE.....

This podcast talks about some very specific things you must do to get attention.

This was posted by Ted Cantu on March 1, 2008 and he can be found at http://www.1seomichigan.com/newyorkseo.html at 9:46 AM

Search Engine Recap

:: NEWSFLASH :: THERE ARE 8 FAMILIES OF SEARCH ENGINES
Are you forgetting Podcasting, (instead of radio ads), Web Video, (instead of television ads), Blogs and RSS, (instead of direct mail and magazine ads), Social Directory Sites, Industry Portals, Search Engines, Niche Marketing Hubs, and Article Submission Sites.

If you are just thinking about – “Typical Search Engines" – you are missing the BIG PICTURE. And if you know – “The Ropes” – you can take any product or service to the top of the Search Engine Heap – ANYTIME YOU WANT.

Source: http://www.1seomichigan.com/

All new article base about the 8 families of search engines. There are new articles posted daily. Check this space for more information.

Posted by Ted Cantu at http://www.1seomichigan.com this was posted on Feb. 24, 2008 at 9:28 PM

Marketing Freaks, Bullies and Pinheads Let Me Down, (Again)

"I'm Tellin' Ya, I'm PULLING A 100,000 BUCKS A DAY !!! HOW MUCH YOU MAKIN'?"

I got three people in this category. These guys are always ready to pull out their wallets and spit out huge numbers of profits. Of course, my eyes are supposed to glaze over and I am expected to shudder in my shoes. I get a lot of this from people... A LOT.

But just recently I figured out a trick on Google and I got to check out how many links they had. I got to see just how "BIG" these guys really were online and how influential they really were. I got to tell you that I wasn't shocked. But I am disappointed in them as human beings.

It sounds too outrageous to be true but I get this all the time.

I won't give you their names or even tell you what they sell online, (My God, they could be reading this!). But I will tell you their numbers.

Are you ready for this?

The one guy who told me he was netting $100,000 dollars a day only has 8 incoming links.

The other guy who told me he was an International sensation only had 7 links.

Another "expert" in his field only had a grand total of 19 links. WORLD WIDE.

So what I am saying to you is this.... Be careful who you are dealing with on the web. Chances are they are not who they say they are. There is a VERY SIMPLE way to check. In fact, I would suggest to do this with just about ANYBODY you want to do business with to see if they are the real deal or not.

Check out my article database too when you have time, (its a terrible thing to waste).

This was posted by TED CANTU and he has 1,800 links! His site also has 8,900 links... Look it up. if you don't know how to look it up -- at least look him up at http://www.1seomichigan.com/

Microsoft and Yahoo - A Good Combination?

Its all over the news. Microsoft and Yahoo could possibly merge and become one entity. What would this mean for you as a marketer? It is an exciting notion but if my Vista software is any indication this could spell out disaster. My laptop is still in the shop thanks to some foul up in the syntax -- who really knows.....

The other thing that happened recently was my Microsoft Office didn't recognize me as the rightful owner this afternoon. I had to go out and buy another version of this software to meet some deadlines. Needless to say this ruined my Monday. It also pushed all of my deadlines up and I am overworked as it is.

Now as I sit here reading my New York Times this morning it hits me. This could be one heck of a disaster waiting to happen.

Will this new merge bring new tools for the web community? Or will it just hog up resources and create more havoc? It is going to be somewhat difficult to figure out. I have no ideas what kinds of plans they will throw on me.

And either do you.... ;)

Ted Cantu posted this on Monday Feb. 18, 2008 on 7:48 PM

SEO Secrets – Making Money Online – What You Need To Know

SEO Secrets – Making Money Online – What You Need To Know: "There are a lot of things you need to know before you can accept credit cards on your web site. This always seems to startle some people when I bring it up. The overall view on this topic is that making money online, (as opposed to off line) is relatively easy.

Back in the not so distant past it was fairly simple to hook up a credit card processor, (online gateway) to your web site and accept payment. There weren’t too many rules you had to follow to make this happen. The biggest hurdle you had to worry about was paying the entrance fee and keeping up with the monthly payments. But this game has become a bit more complicated in the past recent months."

Source: http://1seomichigan.com/makingmoney.html

Check out this link to find out what Chase Manhattan Bank and Authorize.net will need from you.....

Ted Cantu posted this on Feb. 15, 2008 at 9:12 PM

Online Marketing and Cultivating Your Inner Genius

"HATE MAIL AND THE PRICE OF FAME"

I get a lot of hate mail and slander from a lot of techno nicotine addicted, caffinated, nerve twittering jerkaholics who never see the light of day outside their crummy office jobs. This latest tirade comes from some disgruntled dweeb out of Boston.

Ah... Boston.

Here is the skinny. This guy claims that EVERYTHING YOU EVER NEED TO KNOW ABOUT ONLINE MARKETING can be had for FREE. Thats right. Everything you ever need to know about how to create 8 out of 10 hits on Google and beyond should be found... free of charge.. on the web.

Now, you know the GOOD stuff is hard to come by. Its like BBQ. Sure you can go down to your local KFC and take whatever they hand you. Or you can make the trek down to Memphis and rub elbows with a real craftsman. Its totally up to you as the consumer. You choose your own experience.

"EVERYTHING ON THE WEB IS ENTIRELY FREE"
If you know anything about marketing, (tsk tsk, and its obvious many of you do not) will know that nothing is entirely free -- especially good marketing. Why do you think Dan Kennedy programs are $2,500 +? Brett McFall is not cheap either. Ever try to learn everything you can about copywriting and find out later you have to hire a consultant or get into someones bootcamp? You buy their experience and to cut down your learning curve.

The rule of thumb is to give out SOME information but not all of it. You want to have some sort of lead capture on your pages. They get the good stuff after they commit to corresponding with you in some form, (either getting on your mailing list or buying a product or service).

WTF.COM
I rip on Flash a lot. Thats because for the MOST part, (not always) it pops up as a big black box. If you are a certified gear head, (This guy never bothered to post any type of credentials -- only a grimacing poorly lit picture of himself) then you should have seen this in one of the many SEO books on the market.

HINT: Pick up a book next time before you shoot your mouth off.

Here is more on that subject....

Michigan SEO Web Site Marketing, Podcast, Blogging, RSS, Web Video - Zero PPC

SEO Secrets - Pay Per Click Management Is Ugly Business

Michigan SEO – Does The Market Have Patience For PPC?

And while I'm on the subject.

.NET -- SO WHAT... You use whatever it takes to get that job done.
FLASH - We all know advertising specialists are paid for their creativity and awards. They do not get paid whenever the client wins a lot of dough through their campaign.
.ASP - Depends on your order forms.
.CSS - This depends on if you have a lot of content and you want it manageable.

As marketers we can get caught up in the trivial stuff. Not every platform is going to be suitable for every job. I've popped the lid on a few .NET sites in my time and was surprised to find that there were no "GUTS" to the entire collection of pages. There was nothing for the spiders to grab onto so I wasn't very impressed.

There is a human element too in conjunction with all this techno babble. It is a pretty good idea at some point to be LIKEABLE. Think about that one.

Ted Cantu gets hate mail and praises of joy from all over the IT Community. He also gets 8 out of 10 in searches for his clients and has offices in Metro Detroit, Stamford, CT, and Chicago. He can be found at http://www.1seomichigan.com.