Hey folks! I want to just spread a little ray of hope out there for everyone who is serious about getting more customers online. Getting all your ducks in a row online can be hard. Blogging and podcasting can be absolutely grueling if you don’t do things in the right order.
Tonight I have tweaked my web pages and synched them up with my blog and pinged the appropriate search engines. Something wonderful happened. The same pages that I created this morning and uploaded to my server are the same ones that popped up in the Yahoo top ten.
I got THE NUMBER ONE SPOT…… In fact, I occupy the top two positions for beauty products.
This is for a company called Windsor Beauty Supply in Farmington Hills, MI. Check out this link to see our top position -- seeing is believing --- we are at the very top in Yahoo. The beauty of this is that I found a combination that worked.
I was literally shocked to see how effective this was. I want to tell you a little about how I did it. First of all, I used BLOGGER. I used that because it is owned by Yahoo. It made sense to use it so I could be recognized quickly. Go Daddy’s blog system however is pretty good. I like all the tools that it comes with so I set up different blogs using different software to get a feel for what I like. I suggest you do the same.
Picking Out The Keywords
The keywords are important if you want to get your search engine rankings up. You should make sure you put enough of them in your copy. But what is even more important is referencing them when you make your hyperlinks. This is where a lot of people lose steam.
The common mistake is that when people go to link something they will hyperlink the phrase, “Click here for more information”. I admit I was guilty of doing that in the past - at some point - we all have done it.
The problem is that the search engines will not reference your pages properly. Instead of indexing your keywords they will highlight words like, “The, And, For, Go To etc.” This sounds pretty basic but its more common than you think. I was horrified when I reviewed the traffic reports off a site I built recently. Even the companies tech department were oblivious to my recent discoveries.
Create The Perfect Pages To Ping Off Of
There is a certain way you should lay out your keywords in your meta tags. Depending on who you listen to there are two ways you can do it. I learned of a technique where you can stack up four rows of meta tags related to search engines. You can see an example of this if you right click on your mouse and View Source to see what I mean………
Log onto:
http://www.windsorbeauty.com
You will notice that it looks a little different. Now here is the funny thing. According to the software package, Hello Engines, I am actually doing this wrong. This is an Australian product but they could be right. However, the US based search engines like what I do and I have gotten favorable results.
If anyone can commit on this - please do so. I would like to find out the proper coding for keywords. One would assume that I am doing this right by my recent successes.
Know Which Blog Search Engines To Ping
Not all the blog search engines are created equal. Some will add you to their databases by hand. They station a live person to go through the requests. DMOZ does this. They added a blog feature but still have a live person deciding if you will get accepted or not.
This can be very frustrating.
There are only 10 really important blog search engines that you should be send to. The others are a crap shoot and there is no telling if you will be included in 2 weeks or 48 hours. Some directories will automate daily. The other thing is that a lot of these blog search engines don’t even bother sending out email anymore to new sign ups. This is due largely to the recent spam they receive on a daily basis.
Hint: check splogs….etc.
(spam blogs)
Still though….. 3 hours…. Is pretty sensational.
Remember back in the not so distant past you had to wait 7 months to get listed on Google. Now you can get on there in a few hours. Its pretty outrageous.
Now before you run out and try this keep in mind that you want to encourage participation. Setting up your blog with subscription feeds, RSS, and capturing email addresses is a good idea. It would be advisable too to get a hold of the traffic report. I would stay clear of posting these results on your blog -- this is for your own benefit and its no one else’s business to see how popular you are. This is something that you will need to do so you can see what is working.
===================================================
Article written by Ted Cantu, freelance correspondent for FASCUBE, The Fashion Culture Beauty Network. Cantu handles online marketing, copywriting, graphics, SEO - SEM, Blogging, Podcasting and can be found on his home site of www.911copywriters.com. Cantu is located in Walled Lake, Michigan.
Tuesday, September 26, 2006
Sunday, September 03, 2006
Marketing Cheat Sheet - Vol. 42
Marketing Cheat Sheet - Vol. 42
In This Issue
· Secret Customer Forms That Work
The Secret Of Getting
OPT IN Customers
In the age of SPAM paranoia, you will want to master
the art of getting OPT IN Customers. OPT IN, simply
means that you have permission to market.
When you want to get customers online you are going to
need forms. In the beginning you are only going to
ask for just two pieces of information.
1. First Name
2. Email Address
That's it.
** DO NOT ask for any more information than that. Your
prospects are going to rarely want to give you any more
information than that on the first contact.
You will want to put that form on the upper right of your screen.
You do not have to be a programmer to get these forms to work,
(and that's a relief for some of us!).
The form is going to capture your prospects information.
But it doesn't stop there……
Get The Whole Article Here....
In This Issue
· Secret Customer Forms That Work
The Secret Of Getting
OPT IN Customers
In the age of SPAM paranoia, you will want to master
the art of getting OPT IN Customers. OPT IN, simply
means that you have permission to market.
When you want to get customers online you are going to
need forms. In the beginning you are only going to
ask for just two pieces of information.
1. First Name
2. Email Address
That's it.
** DO NOT ask for any more information than that. Your
prospects are going to rarely want to give you any more
information than that on the first contact.
You will want to put that form on the upper right of your screen.
You do not have to be a programmer to get these forms to work,
(and that's a relief for some of us!).
The form is going to capture your prospects information.
But it doesn't stop there……
Get The Whole Article Here....
Tuesday, October 11, 2005
How To Stuff Your INBOX WITH CASH !
If you have a web site you are going to need OPT IN customers. IN fact, you will need double OPT IN customers. You are going to be needing customers who OPTED IN two times. This gets overlooked by a lot of companies out there.
Remember that 80% of your profits exist in 20% of your customer base. There is a lot of hidden wealth in your customer base. The quality of your sales approach has to be consistent ONLINE as it is OFFLINE.
When it comes to email marketing you want to use simple text email. There is no need to add on fancy pictures or work overtime to create a graphical interface. People want simple straight forward information.
* WRITE FOR SKIMMERS
* REVEAL SECRETS IN YOUR INDUSTRY
* CREATE CREDIBILITY BY REVEALING YOUR SUCCESS STORIES
* SOLVE THE QUESTION - "WHATS IN IT FOR ME?"
You want your prospects to keep on reading. You want to collect more OPT IN customers and readers. Now if you are selling a product or a service then know that MONEY is always the last step. There are 8 other steps that you need to go through before you get to make money online.
You want to:
* Create credibility
* Solve problems
* Offer creative solutions
* Create value
* Offer testimonials
Identifying the need for your audiences are one of the most important things you can do. The best jobs in your city are not in your newspaper. They haven't even reached the papers yet. IN fact, the best jobs may not even have a title. There are problamatic conditions and situations out there that are waiting for you to show up and solve.
>>>> TO be Continued
Remember that 80% of your profits exist in 20% of your customer base. There is a lot of hidden wealth in your customer base. The quality of your sales approach has to be consistent ONLINE as it is OFFLINE.
When it comes to email marketing you want to use simple text email. There is no need to add on fancy pictures or work overtime to create a graphical interface. People want simple straight forward information.
* WRITE FOR SKIMMERS
* REVEAL SECRETS IN YOUR INDUSTRY
* CREATE CREDIBILITY BY REVEALING YOUR SUCCESS STORIES
* SOLVE THE QUESTION - "WHATS IN IT FOR ME?"
You want your prospects to keep on reading. You want to collect more OPT IN customers and readers. Now if you are selling a product or a service then know that MONEY is always the last step. There are 8 other steps that you need to go through before you get to make money online.
You want to:
* Create credibility
* Solve problems
* Offer creative solutions
* Create value
* Offer testimonials
Identifying the need for your audiences are one of the most important things you can do. The best jobs in your city are not in your newspaper. They haven't even reached the papers yet. IN fact, the best jobs may not even have a title. There are problamatic conditions and situations out there that are waiting for you to show up and solve.
>>>> TO be Continued
Friday, July 29, 2005
REAL POSITIONING: HOW TO STOP THINKING LIKE A MLM JUNKIE
REAL POSITIONING: HOW TO STOP THINKING LIKE A MLM JUNKIE
How do you begin to market your business and stop advertising to the masses? Everyone out there IS NOT YOUR customer. You need to take a step back and realize that you bring a certain sense of originality to your business that nobody else out there can duplicate.
It is that exact special uniqueness that you must carry with you in your back pocket into every selling situation. Once you realize what that is then you can begin to create a unique experience to your customer in your niche market.
An MLM junkie doesn’t have the time to figure out what this means because he thinks everyone wants to hear about his product. Advertising to the masses is expensive and its very exhausting. You need to narrow your target and refocus on your own marketing effort. When you do this correctly like the way I will show you then you can name your own ticket. You can also name your own price for whatever you sell.
If you play your cards right you can even have a 12 hour work week, (if that’s what you want to do). We are living in a very unique age in this country. The Dot Com era is over and the gold rush that came with it will most likely never return. Too much money has been wasted and too many aspirations and hopes have been wiped out in its wrath.
What’s left, however, is a new Golden Age unlike anyone has ever seen. There is more opportunity now than ever before. The best part about it is that you can participate in it. In fact, if you have a web site then I want you to call my office……
If you want to make $336.00 - $2,600 a week just for promoting my products and services. IF you have a site that is making NO MONEY, then I want you to call my office at:
(248) 624-9521
Affiliate Programs
Joint Ventures
These two tactics are your best angle at creating quick wealth and getting some serious positioning with your company. You can do this no matter what you sell and you can do this from your living room without even leaving your house.
We are going show you how to do it from the ground up.
Watch our site at
www.911Copywriters.com
For updates
How do you begin to market your business and stop advertising to the masses? Everyone out there IS NOT YOUR customer. You need to take a step back and realize that you bring a certain sense of originality to your business that nobody else out there can duplicate.
It is that exact special uniqueness that you must carry with you in your back pocket into every selling situation. Once you realize what that is then you can begin to create a unique experience to your customer in your niche market.
An MLM junkie doesn’t have the time to figure out what this means because he thinks everyone wants to hear about his product. Advertising to the masses is expensive and its very exhausting. You need to narrow your target and refocus on your own marketing effort. When you do this correctly like the way I will show you then you can name your own ticket. You can also name your own price for whatever you sell.
If you play your cards right you can even have a 12 hour work week, (if that’s what you want to do). We are living in a very unique age in this country. The Dot Com era is over and the gold rush that came with it will most likely never return. Too much money has been wasted and too many aspirations and hopes have been wiped out in its wrath.
What’s left, however, is a new Golden Age unlike anyone has ever seen. There is more opportunity now than ever before. The best part about it is that you can participate in it. In fact, if you have a web site then I want you to call my office……
If you want to make $336.00 - $2,600 a week just for promoting my products and services. IF you have a site that is making NO MONEY, then I want you to call my office at:
(248) 624-9521
Affiliate Programs
Joint Ventures
These two tactics are your best angle at creating quick wealth and getting some serious positioning with your company. You can do this no matter what you sell and you can do this from your living room without even leaving your house.
We are going show you how to do it from the ground up.
Watch our site at
www.911Copywriters.com
For updates
Wednesday, June 15, 2005
HOW TO BEAT THE PRICE GAME
CUSTOMER RETENTION PROGRAM
I went to a business breakfast meeting this week -- I do that from time to time to see how the other half lives. I used to use this as my primary networking tool and i got to tell you -- i have stopped because my techniques have gotten me far more effective targeted results. Now heres the lesson for today. People only buy on price when they view you as the same as your competition. Then AND ONLY THEN will they haggle you down and try to get you strictly on price. If you want to beat this then you must take yourself out of the competition and differentiate yourself and your services as something completely different.
The other thing you need to do is bring your customer back for 10, 20, 30, 40 sales. I create forms, bingo type cards, print up my own chips, punch cards that I value as money. They are only exchangeable for services I CREATE. Now you probably need to see what I put on mine and how i distance myself from my competition. This is an art -- but its also fun. Our new courses this Friday will be released and they are power packed with information. Call us on our pre-recorded FREE 24 MESSAGE at 1-888-305-2532 for more information. This can work for ANY INDUSTRY, even chiropractic! (that ought to bring relief to the medical people I met this week at a breakfast business meeting). You can get all my power points too, I put them in the course. Check out our web site at http://www.911CopyWriters.Com
I went to a business breakfast meeting this week -- I do that from time to time to see how the other half lives. I used to use this as my primary networking tool and i got to tell you -- i have stopped because my techniques have gotten me far more effective targeted results. Now heres the lesson for today. People only buy on price when they view you as the same as your competition. Then AND ONLY THEN will they haggle you down and try to get you strictly on price. If you want to beat this then you must take yourself out of the competition and differentiate yourself and your services as something completely different.
The other thing you need to do is bring your customer back for 10, 20, 30, 40 sales. I create forms, bingo type cards, print up my own chips, punch cards that I value as money. They are only exchangeable for services I CREATE. Now you probably need to see what I put on mine and how i distance myself from my competition. This is an art -- but its also fun. Our new courses this Friday will be released and they are power packed with information. Call us on our pre-recorded FREE 24 MESSAGE at 1-888-305-2532 for more information. This can work for ANY INDUSTRY, even chiropractic! (that ought to bring relief to the medical people I met this week at a breakfast business meeting). You can get all my power points too, I put them in the course. Check out our web site at http://www.911CopyWriters.Com
Wednesday, June 08, 2005
Subscribe to:
Posts (Atom)
