Ex Advertising Art Director Ted Cantu Gives Back To Metro Detroit Community, Non Profits And The People

Detroit, Michigan – The idea of doing community service may be a turn off to some and others may be confused by it. Popular self help gurus like Oprah, Anthony Robbins and Wayne Dyer often talk about the joys of giving back to the community but few actually do it. Ex advertising art director, Ted Cantu, is doing just that and is giving away free web sites, online marketing and press release assistance to nonprofit groups in Metro Detroit. This idea has also extended to individuals who are committed to doing something productive in the Metro Detroit community.

The idea has spread over a large scale mission to help five hundred causes. The working project is called, Detroit Hope 500 and Cantu has already started to work with local community oriented efforts including entertainment acts such as the Detroit Doors Tribute Band. Getting the word out about this band was important since it helps the Detroit Girls and Boys Club, The Humane Society, and the Ronald McDonald House. Cantu comes from the New York advertising scene and has been working in Metro Detroit since the events of 911.

“There are a lot of people who have great ideas in Metro Detroit. Many of them are cash poor and cannot extend the vision to help people because of expenses associated with online marketing. That is why this program exists. It doesn’t cost the nonprofit group anything. It is here to assist them to help people and causes in need in the city of Detroit.” says Ted Cantu. The areas of concentration include things like free websites, social media assistance, press releases, digital web video and more. The Detroit Hope 500 project is hoping to accommodate many different industries and causes that will help clothe the homeless, raise funds to assist with paying for heat and light bills during the winter months. Cantu will be looking for causes in need and will be assisting them with future online marketing efforts. About Detroit Hope 500:

Detroit Hope 500 offers resources for business owners such as search engine optimization, web video, press releases, social media, coupon promotion, viral marketing assistance and free customer generating tools.

Contact Information: 1SEOMichigan.com Press Officer Tel: 248-631-9211

THE DOWN AND DIRTY SEO REPORT

THE DOWN AND DIRTY SEO REPORT THE IMPORTANCE OF BEING PRESENT – CREATING ONLINE PRESENCE What Is – THE TIPPING POINT?

What is the correct number of web pages to have on your website? Believe it or not most professional websites I run into have only 5-10 pages. You see this sort of thing happen with a lot with websites designed and sold by IT, phone companies, telecom groups and from template companies. I have found this number to be incredibly limiting.

One thing that makes a world of difference in SEO, (search engine optimization) is an abundance of pages. We like to see our clients shoot for over 1,000 pages. The ideal number of web pages should be roughly 5,000 – 10,000. New business opportunities seem to appear when a client gets that kind of web presence. We are looking at roughly 10,000 keyword phrases and combinations.

What this can mean for a business can be quite incredible. We have seen brick and mortar businesses actually expand in size and grow into multiple locations. In an age where so many businesses are closing up and shutting their doors for good our clients are expanding.

The key for this type of expansion is directly related to the number of relevant keywords and pages. This expands the amount of reach on the search engines and connects to more people.

What Does This Mean For Web Traffic? When you start creating large website page installations on the web incredible things can happen. Your organic web traffic can grow substantially. A 10,000 page website can pull in 6.2 million viewers in on an annual basis. This type of web traffic can occur without the additional purchase of pay per click advertising and adwords. We first noticed that websites that had over a 1,000+ pages seemed to attract more web traffic on a daily basis. This was attracting a substantial amount of business as well. We noticed this when we did the famous Windsor Beauty Supply website with over 20 product lines. Once these categories and products were all optimized we noticed a steady traffic of 1,000 people coming to the website daily. We continued to add more pages to it and growing the site out.

We have taken that same experience and have applied it to other industries. The results were equally substantial which prompted our clients to grow their stores out and move their brand across the State of Michigan and across the country. Right now we have franchises that are building retail stores in other states and cities. We have done this for the following:

* Edenz Hydro * Organic America * Sterling Dental * Windsor Beauty … and more.

Now we are looking to do that again for more companies. That is the kind of growth we specialize in. Our SEO services are not for everyone. To get this type of result one has to invest a sizeable amount to cover the amount of keywords as well as cities and states. The results are based on the amount of reach a company is willing to invest. It takes time to build websites in this manner and there are a lot of details that need to go into these pages. This can be very time consuming. We are writing for two different audiences – the SEO search engine bots and the human eye. There has to be enough search engine optimization throughout the pages to attract Google, Yahoo and Bing. That means you have to have a lot of pages with the right types of keyword phrases in them.

DID YOU KNOW: Most websites stuff too many of the wrong keywords in them – and search engines will never index them properly? (That’s going to cost you business) DID YOU KNOW: Most websites are not formatted the right way and that search engine crawlers actually SKIP RIGHT OVER THEM? They will never be included in the search engine results.

** This takes time and money to build. ** We do not barter. ** We do not trade. ** If you cannot meet the basic requirements we cannot do business.

TO BE CONTINUED

Posted by Ted Cantu - you can find more about him at http://www.1seomichigan.com and he publishes webpages, press releases and more... He makes real revenue for real companies.

SOCIAL MEDIA AND THE MISSED JOYS OF BEING LEGALLY DEAD

DETROIT, MICHIGAN – Before the age of Facebook, (aie that sounds so formal) I actually enjoyed being MIA and written off this mortal coil. Let me explain. There are certain people I never intend on seeing again as I have progressed through this lifetime. Be it failed relationships, family, or even old bosses. There was a time where I was literally untraceable and invisible. But now I am exposed and my life is an open book for whomever wants to view it. I’m on display.

There was a quiet lull in time where it was peaceful and serene. All of the fighting, bickering and bad memories of fighting were fading. You know in most states if a person is missing for more than seven years that person is declared legally dead. It happens more often than you think. For a brief while, roughly 20+ years, I was one of those people. But then with the oncoming rush of Social Media we are once again exposed to raw wounds, moronic attacks and senseless nights. Why? Because you and I are once again in the public eye. I moved around a lot in my life and cranked up the jerk factor - I met a lot of undesirable jerks.

I have to be serious here for a moment. There are some girlfriends that I never want to hear from again. And in an age of more choice, (more music, literature, and endless religions) I have become a bigger degree of my former self. With that comes new responsibilities and stronger divisions of old, decaying relationships. I used to wake up with a sense of relief that I would never have to watch another Monty Python or Alfred Hitchcock film or eat certain foods again. Now I live in constant fear that I will run into one of these lunatics again on social media or worse be tracked down and confronted in person. So instead of waking up carefree I now wake up with the morbid dread that I will once again get contacted by one of them. I have nothing to say to these women. Or any old co-workers – some of them can be totally creepy too. It is a shame as I get older and move from state to state I have forgotten a lot of their first and last names I only remember faces. That being said – everything else about my life whether it’s professional or personal is on the web. Anyone with a mouse can read up on me.

I am no longer legally dead. But I am declared alive. Recently I was contacted by people from the 4th grade which in itself was quite alarming and strange. It was a pleasant experience for the most part but also a bit creepy. I had forgotten some of these people though my many incarnations, travels and experiences. As weird as it may sound – dead was better.

The funny thing is that before social media silence said it all. I didn’t have to do a thing. There was never a postcard from me or a phone call, an email, text message… or even a single letter. They have nothing on me in a court room. I can hardly be called a stalker because by definition stalkers have to be somewhat responsible and show up at some point. That’s what they do.

Getting contacted by someone from my past creeps me out. A relationship that’s gone dead is like a dead body. Being asked to pump fresh blood into a dead, bloated corpse is not healthy. It’s not advised and it is nothing I really care to do. Would you?

PSYCHOTIC EX-GIRLFRIENDS, FREAKY CO-WORKERS, AND MLM PEOPLE I have a huge plethora of unlikeable people in my past. I am sure you do too. I never thought for a minute I would have to ever see or hear from any of them again. But alas…. Social media is here. And these freaks can send me feel good messages, happy bacon messages and paranoid Jesus fantasies with the click of a mouse. NO THANK YOU.

REAL VICTIMS HAVE MORE TO WORRY ABOUT THAN I DO Let’s face it Social Media is really a bad thing. There are people who are hiding from abusive partners and fear for their children’s lives. They have to worry constantly on a more serious level than I do. They often leave in the middle of the night of have to live in their cars. I am nowhere near that sort of seriousness. People tend to prey on each other for weird reasons.

Then there are enemies. You know. Ass bags. I have those too just like anyone. The door is always open at my house for a good fight. I will fight you. And you know who you are. I will fight you. If you dare.

There are people whom I still hate. There are people who still hate me. Be it legally or otherwise and now we can actually see one another for what we are and where we are with addresses and private phone numbers exposed. Instead of peppering one another with feel good messages about bacon, Seth Godin and other goofy shit I will leave that door open to a good old fashioned fist battle. Because I am not afraid of a bloody nose, I’ve already been to jail and I am no stranger to a court room.

Social media can be a dangerous place. Too much personal information is available now. The world has definitely become a smaller place and this can be seen our grocery aisles, websites and the television programming that exists today. Richie and Potsie have left the coop long time ago and now we are entertained by serial killers on the Arts channel and Chicago Mafia Wives. We live in truly dangerous times because now the scumbags of the world can actually inspire one another in their heinous ways. This is evident recently with Columbine which later was repackaged and sold back to the media as the Dark Knight Killings and then once again as a lone psycho from Columbus, Ohio.

CYBER BULLYING People are weird. I figured that one out a long time ago. Trying to understand them or their twisted motives is a serious study and people go to school for it. One thing parents can be sure of. This sort of behavior is going to continue in some form or another.

Counter action is best recommended. If you are being bullied there is a simple way you can get access to private information.

1. Check I.P addresses that come into your websites

2. Report any weird behavior to Facebook and have them blocked

3. Report people to the authorities. There are actions you can take to block someone from having Internet and phone access.

4. Report people to the FBI

5. Report bad business to your local district attorneys office

6. Buy a gun, (a last resort but maybe the first choice for some of you)

Usually you can stop these people before they get too far. The FBI thing really freaks most of these people out. I have had my life threatened on Linked In, and my personal email – people are WEIRD. The best thing you can do is stay calm and offer to collect all of their correspondence and give it to the proper authorities.

GMAIL PROTECTION Get a gmail account. Gmail remembers everything. I can go into my Gmail and find emails from past clients turned psychotic if I ever need to get hauled into a court room. I keep backups of everything. Google owns Gmail and they do an excellent job of remembering every email that is sent out and that is going to mean everything to you. Especially in a court room. I can’t stress this enough. For your own protection get yourself a Gmail account. They never throw any mail away and this tool is free. Now, not everyone is going to go completely sideways on you. But there are a few every now and then. So you should get ready for it. People are strange --- that’s what Jim Morrison once said and he was right.

… he has been legally dead for years. I mean REALLY dead. But you’re not. You are here and now. SO that means that you should protect yourself in the here and now.

CANTU WAS LEGALLY DEAD FOR OVER TWENTY YEARS… but has resurfaced among the living thanks in part to Facebook, the WWW, and other social media sources. He is the author of online marketing books on Amazon.com and lives in Detroit, MI – honest… look it up.

COMPLETE DENTAL MARKETING - PLUG AND PLAY SYSTEMS - PROVEN ON GOOGLE

I have done campaigns in over 80+ industries and have pulled an astounding amount of keyword results on Google. I have done this in Dentistry in some very high competition areas. But before I get started in all that let me tell you what I'm doing with this post.

We have created marketing results that have ranked #1 on Google and have pulled in sales. We have done this for high end services in Lumineers, Invisalign and more... More than that we have published press releases that have been picked up and distributed in CBS Money Watch, USA Today and more. I am not telling you this to brag but just to prove a point that our marketing "stuff" has what it takes to transform a business up to 30% in increased revenue.

I am busy doing other things these days. For one many of you know that I am spearheading some powerful websites in the Hydroponics industry and have been creating some impressive Google rankings in this industry. I am also doing medical publishing and have had our articles and press releases get picked up in niche publications and boutique websites all across America. Whew... I have been busy.

As I sit here and write this I have a fortune in my hard drive. I have websites and press releases that I am going to in turn hand over to dental offices for a fee. This is going to be a hands off process for me and plug and play for the new owner. Simply said I am going to hand over the keys for a proven system that has pulled in results and have gained considerable search engine attention.

I am still going to market this industry with new websites, fresh graphics and new writings from time to time but I am taking a break. In the meantime, I am going to sell these attention getting systems to the right dentists.

Call me direct for more info - 248-631-9211

Posted by Ted Cantu - 248-631-9211 - I can be found at http://www.tedcantu.com http://www.1seomichigan.com

TIME TO ROCK THE WEB There has been a lot of unnecessary drama here on ROCK THE WEB and not enough video. I apologize for that and I need to get a little more freeform. For laughs and giggles I threw on an old real estate SEO video I made eons ago for your enjoyment.

What I really want to talk about now is some SEO, search engine optimization news and the utter shambles I see going on in the Hydroponics Industry. This is a freeform industry that has sprouted up over the last few years and has kicked up some serious momentum in Michigan.

The reason why I say its freeform is because there doesn't seem to be any rules. The websites in this industry come in lots of wild shapes and sizes. Most of them are not optimized and some of them are downright spammy. This is dangerous for many reasons. The ones I have seen with hidden text and white on white text and backgrounds run the risk of being blacklisted. In 2012, it still amazes me that people tend to do this and expect to move volumes of products.

... To me that is suicide!! Yet, people have the tendency to do that. It is downright crazy.

EVERYONE IS WATCHING Most websites top off at about 10 pages unless you are talking about shopping carts. When it comes to shopping carts this number can become a lot more serious. They can range anywhere from 100 pages to 1000+. This has always been an area of concern to me. I do not believe that is the heart of the website. I am more interested in landing pages, sub-domains and how to branch the site out more so that it is more search engine friendly.

I ran into the book, "Outsmarting Google" last summer and was intrigued with the idea of the "Nuclear Football" website. The company name is "First Page Sage" and they are based out of New York City. The website works like this... Basically they are utilizing up to 400,000 keywords in the website and are creating a floodgate of web traffic. These types of websites are amazing. This translates into an abundance of 6 million web traffic hits a year not to mention a considerable amount of business for the clients.

These sites are able to be found for a variety of keyword phrases that are not location distinctive. In other words if someone is looking for a hydroponic shop they do not have to add their city or state into the search phrase. They are simply known for, "Hydroponic Nutrients" instead of "Hydroponic nutrients Michigan". This can make a big difference when it comes to getting the right type of attention.

Most websites aren't willing to make that sort of commitment or dedication to getting real attention on the web. It comes with a hefty price tag. Once the website is built it can be used to pull in more sales and more revenue. That is the beauty of creating these behemoth websites in the first place. There is a serious pay off but you have to be willing to commit as a business owner.

Ted Cantu works in SEO, search engine optimization and can be found at http://www.1seomichigan.com

End Of The Gurus Rule - The Inept Shall Not Inherit The Earth !!

2003 was the absolute shit year for the "GURUS". I never heard of a gurus before, never wanted to. Never needed one. Didn't know what one was to be used for if I should have ever have encountered one. Then voila... they all fell out of the Post 911 sky. I eventually found them... or they found me.

 In either case I wrote about a few of them here on this blog and have gone to court over it a few times... But listen up you numbskulls... I will not protect people who commit credit card fraud. I also will not lie for you in front of city or State officials.

 If we cross paths for what ever reason and those reasons are not sound I will not lie for you. Now... it gets even uglier. 2003 brought on a lot of hope and lot of turmoil but ultimately it brought on a lot of fear.  

RISE OF THE AFFILIATE GENERATION... COLLAPSE OF THE BOARDROOM
This is a terrible way to make money. I want to take this time to get absolutely clear about this. I get approached to sell all sorts of garbage with 2 tier pay out systems, promised checks and car rentals... or leased cars, ( makes no difference to me) and I think all that stuff is pure horseshit. There is a very SPECIFIC reason why I never liked MLM, and affiliate marketing because it attracts the inept. The unkooth and the artistically declined.


 The "media" people that it attracts ensures that these under privileged gold seekers have never spent time in a real board room or in a post production house. They do not come from any kind of advertising background and worse... they have a subversive work ethic.... or rather the work ethic is missing or damaged. They are horrible leaders and 90% of the ones Ive come across cannot sell.... anything. It attracts the worst people. Kind hearted but dumb. They have good intentions and that is good I suppose from a friendly point of view. But my point of view tells me that I must make money. I understand good intentions.... Mussolini had good intentions too you know.

 I didnt expect people to get arrested in all of this era of greed. I had no idea this country would succumb to an era of greed. It only makes sense though since we are in a recession. Its not just the Internet marketers that are getting pounced on in the courts but people that violate the trust of the people and get tangled up with the SEC or both. The investment fraud scene is rampant. So is the mortgage scene out in Birmingham, Michigan where I am on a first name basis with these criminals. Did I mention the child molesters? I ran into those guys too in an MLM in Michigan. All of these wonderful screw ups are clearly documented on the web. You can look them up and see for yourself. As we move into 2013 it is going to mark the end of a really strange and tormented era for MLM and affiliate marketing.

These glofied ponzi schemes, ( I haven't even mentioned those yet....) really speak of group of people who just don't get it. I am talking about the fundamentals of basic marketing, getting real client participation and creating distribution... without the gimmicks.. but on the street. Also I am talking about marketing without the MBA, (no books or academics here...) but real life scenarios. I got into a real street fight with some real low life suckers recently centered around - "Web Traffic". I won the fight of course but I want to show you something.

Did your version of web traffic look anything like this? Of course it didn't.

Because this screen shot is one of MY WEBSITES. Notice that spike. This was a page one website before there were any traffic to it. I had to pump people through it to get them to notice. All of this fighting I am talking about centered around really lame strategies such as posting to Amazon.com and building backlinks, using a magic widget to get traffic to your WordPress blog and other forgettable tactics.

These traffic spikes encouraged sales and made them happen. This was not the result of recruiting people in your warm network and doing mantras. Thats what infuriates me most about the affiliate mindset. They are so lazy.

The thing I find most terrifying is that this particular website is a page 1, top ranking website. The organic traffic on it is horrible. This is on Google and people are purposely side stepping it. The situation started to improve once we drove people to the site. These people were highly targeted and were on the lookout for the kinds of services that this website offered.

This took a lot of time to figure out. My main concern here is that even though a website is on page 1 it doesnt automatically mean that this website will be popular and have web traffic. Nobody seems to care about that or be even the slightest bit concerned. Im the life guard who spotted the great white shark in this case.... the public is off playing beach ball and are oblivious. And by beach ball I am really talking about affiliate programs and 2 tier payouts.

The guy who makes $2 dollars a day for life could care less. He wants his check. Do not misunderstand me. He is not my customer. The wholesale guy who is losing his ass on the other hand cares a big deal and he is the one who wants to sit me down one on one to see how he can stop the bleeding. He cares a great deal. There is no mistaking that.
=================================================================
 THE AFFILIATE MARKETER - THE WOLF IN PIGS CLOTHING

This is why I am adamant about not letting them into my circle. I certainly do not want them to come near my money or deal with my personal clients. Affiliate minded people are weak minded and think that aesthetically life is easy. They often, (more often than not)  misquote the bible, (any version) often... to get their weak minded opinions across. They talk about teamwork a lot. But in actuality they are little more than micro ponzi schemes in action.

 It was said that who ever controls web traffic will rule the world for the next five years. Believe it. I didnt learn this from any of you gurus out there. You can all go back to waxing your carrots now.

Posted by Ted Cantu - THE KING OF WEB TRAFFIC MEDIA - Detroit, Michigan 2012