Online Marketing and Cultivating Your Inner Genius

"HATE MAIL AND THE PRICE OF FAME"

I get a lot of hate mail and slander from a lot of techno nicotine addicted, caffinated, nerve twittering jerkaholics who never see the light of day outside their crummy office jobs. This latest tirade comes from some disgruntled dweeb out of Boston.

Ah... Boston.

Here is the skinny. This guy claims that EVERYTHING YOU EVER NEED TO KNOW ABOUT ONLINE MARKETING can be had for FREE. Thats right. Everything you ever need to know about how to create 8 out of 10 hits on Google and beyond should be found... free of charge.. on the web.

Now, you know the GOOD stuff is hard to come by. Its like BBQ. Sure you can go down to your local KFC and take whatever they hand you. Or you can make the trek down to Memphis and rub elbows with a real craftsman. Its totally up to you as the consumer. You choose your own experience.

"EVERYTHING ON THE WEB IS ENTIRELY FREE"
If you know anything about marketing, (tsk tsk, and its obvious many of you do not) will know that nothing is entirely free -- especially good marketing. Why do you think Dan Kennedy programs are $2,500 +? Brett McFall is not cheap either. Ever try to learn everything you can about copywriting and find out later you have to hire a consultant or get into someones bootcamp? You buy their experience and to cut down your learning curve.

The rule of thumb is to give out SOME information but not all of it. You want to have some sort of lead capture on your pages. They get the good stuff after they commit to corresponding with you in some form, (either getting on your mailing list or buying a product or service).

WTF.COM
I rip on Flash a lot. Thats because for the MOST part, (not always) it pops up as a big black box. If you are a certified gear head, (This guy never bothered to post any type of credentials -- only a grimacing poorly lit picture of himself) then you should have seen this in one of the many SEO books on the market.

HINT: Pick up a book next time before you shoot your mouth off.

Here is more on that subject....

Michigan SEO Web Site Marketing, Podcast, Blogging, RSS, Web Video - Zero PPC

SEO Secrets - Pay Per Click Management Is Ugly Business

Michigan SEO – Does The Market Have Patience For PPC?

And while I'm on the subject.

.NET -- SO WHAT... You use whatever it takes to get that job done.
FLASH - We all know advertising specialists are paid for their creativity and awards. They do not get paid whenever the client wins a lot of dough through their campaign.
.ASP - Depends on your order forms.
.CSS - This depends on if you have a lot of content and you want it manageable.

As marketers we can get caught up in the trivial stuff. Not every platform is going to be suitable for every job. I've popped the lid on a few .NET sites in my time and was surprised to find that there were no "GUTS" to the entire collection of pages. There was nothing for the spiders to grab onto so I wasn't very impressed.

There is a human element too in conjunction with all this techno babble. It is a pretty good idea at some point to be LIKEABLE. Think about that one.

Ted Cantu gets hate mail and praises of joy from all over the IT Community. He also gets 8 out of 10 in searches for his clients and has offices in Metro Detroit, Stamford, CT, and Chicago. He can be found at http://www.1seomichigan.com.

FREE- Red Hot Marketing Articles For Your Sites and Blogs - Part 2

This is a great strategy to get spiders to come and visit your site. If you are not tapping into your niche categories and tangent markets then listen up. You Search engine rankings really depend on being relevant.

That means your content is your really your best bet for high visibility. I suggest that every site out there get some form of article base. This not only helps your customers but it also helps further explain to your public what you can provide.

The problem with a lot of SEO firms and web site owners is the lack of clarification. Many people on both parties think that you can get these type of rankings with only 5 pages. If we are talking about real market penetration and building a brand online it is going to be very difficult to be seen with only a few sparse pages.

The Power Of Numbers
I would much rather take on smaller amounts of sub categories of my main keyword, (in 47,000 or 120,000) than tackle something huge like 12 million. The category for "Hair Products" has 60 million searches every month. It would be smarter to break that category down into smaller groups and dominating every one of those fields.

For example:

Womans Hair Conditioner - 45,500
Hair Color Products - 22,000
Hair Color Removal - 55,000

Eventually you are going to be at the top of all of these markets if you put your SEO to work in your pages. You have to have the proper network to support all of these pages - whether they come in the form of blogs, podcasts, social network sites and your web site.

An article section is a great place to start doing all of this.

Ted Cantu runs imobile-media and can be found at http://www.1seomichigan.com -- this was posted on Feb. 11, 2008 at 9:07 AM

FREE- Red Hot Marketing Articles For Your Sites and Blogs

Direct Marketing Chicago: "Now you can steal and grab content and throw it on your sites. The Google spiders love it so why not add more OOMPH to your web sites and blogs?

Here is what its all about.....

'So you wanna be an entrepreneur eh? Maybe you already have a company and your online rankings absolutely suck!

Either way you need a serious game plan."

Source: http://seochicago.blogspot.com

Oh sure, they're in their infancy but these articles do pack a lot of punch. And they are free. These are worth checking out and they can also be found on http://www.isnare.com --

** Make sure you type in Ted Cantu - since I am the author. You will find an abundant amount of material there waiting for you. They are keyword rich so search engines will love them. Having an article data base on your site is a great way to get your pages anchored and indexed.

Ted Cantu posted this on Feb. 11, 2008 at 8:31 AM and can be found at http://www.1seomichigan.com

Theres A New Stock Trading Site In Town

Looking for the hottest web training - and trading - site on the web? Look no further than this great resource:

http://www.freedomroadtrading.com

It is created by one of the top 4 stock pickers in the country. It is loaded with great information to help you get a better understanding of the world of online trading. Whether you are looking for great dividend stocks, options or want to find out whats hot in the market this is a great site for you to get some great information.

If you are new to the game and want a better handle on it then check this one out. This site is loaded with audio and video clips to give you a great position on whats happening in the market.

http://www.1highdividendstocks.com

This is an exciting new venture and is just in its infancy. There are seminars planned to take you to new levels of online stock trading.

Posted by Cantu - who can be found on http://www.1seomichigan.com where he teaches online marketing and coaches companies. He also runs the number 12th most popular business podcast show on http://911copywriter.podomatic.com/

“Ignoring The Chain of Command – Insights to 2008 Internet Marketing”

I had a meeting with my coach the other day. We were looking into the possibilities of what I wanted out of 2008. I immediately blurted out that I wanted to put more of my marketing into systems that would generate more income.

He said it was a good answer.

The idea of putting your marketing into profit generating systems should be your goal too. It is rare for someone on the Internet to plunk down $2,500 or more right off the bat with little or no credibility. It takes a while to build up this type of rapport with people. That is why going for the big guns right away online is a foolish move.

Managing your profit funnels into smaller channels is a much smarter way of handling your marketing situation. Imagine the customer’s point of view when they come to your site. They want to get into your site and walk out with as much free information as possible.

It’s difficult to get a commitment when you throw everything at them at once. Worse, if you have only 5 pages to work with it is going to be harder for you to compete against so many other web pages out there. To be king of the heap you need to be strategic.

Keep in mind now that there are at least 7 different types of search engines out there……
You can read my article on the subject here….

Grab my Internet Marketing Article Here....

Happy marketing…

Psst…. Happy 2008 Too!

Ted Cantu runs iMobile Media, (http://www.1seomichigan.com )and works out of NYC, Chicago, and Detroit, Michigan. He has the number 12 podcast show on www.podomatic.com you can listen to it here… http://911copywriter.podomatic.com

New Picks From Frank Julian

http://www.freedomroadtrading.com

Posted by Cantu on Dec. 6, 2007